stride-design
claudeApple-style interface design skills and design copy.
8 skills
0
claude
stride-writing
Conversational voice, anti-slop rules and Ogilvy-style copy.
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Plugin stride-writing from marketplace stride-skills in Andrewi89/Stride-skills. Commands read from the repo's manifest — 5 days ago.
What it installs
Skills (3)
anti-slop-writingUse when writing, editing or reviewing any prose (copy, docs, emails, posts, chat replies) or when text sounds machine-written, corporate or padded. A rulebook of banned words, banned phrase shapes, a ban on reframes ("not X, it's Y"), analogy limits and a final pass. Covers style mechanics only. Pa
conversational-tone-of-voiceUse when writing anything as Andy or in his voice, such as his website, bio, notes, posts, emails or messages in his name. Plain, blunt, dry, UK English, first person, present tense. For style bans use anti-slop-writing; for selling copy use ogilvy-copy.
ogilvy-copyUse when writing or reviewing copy whose job is to sell or persuade, such as landing pages, ads, product descriptions, headlines, launch emails and sales pages. Applies David Ogilvy's principles (positioning, one promise, headlines, facts, proof). Never use it for Andy's personal site or personal vo
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