doddleOS-marketing-skills

Plugin doddleOS-marketing-skills from marketplace doddleOS-marketing in DoddleHQ/DoddleOS. Commands read from the repo's manifest — 17 days ago.

Skills (74)

• ab-test-setup

  When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.

• ai-seo

  When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions "AI SEO," "AEO," "GEO," "LLMO," "AI search," "ChatGPT visibility," "Perplexity optimization," "AI citations," or "answer engine optimization.

• analytics-attribution

  Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.

• aso

  When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions "ASO," "app store optimization," "app listing," "app ranking," "app downloads," or "mobile app marketing.

• brand-building

  Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.

• budget-allocator

  When the user allocates a campaign budget across channels, models unit economics, or stress-tests spend scenarios. Also use when the user mentions "budget split," "channel allocation," "CAC," "LTV," "payback period," "unit economics," "how much to spend," or "budget model." Produces channel-level al

• campaign-plan

  When the user wants to orchestrate or split a campaign into coordinated parallel jobs. Also use when the user mentions "orchestration," "job map," "who does what," "wave planning," "execution plan," "campaign decomposition," or "project plan" for marketing work. Consumes the intake protocol and base

• churn-prevention

  When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or improve customer retention. Also use when the user mentions "churn," "cancellation," "retention," "save offers," "dunning," "payment recovery," "customer success," or "reducing churn.

• claims-review

  When the user wants campaign copy, ads, or creative checked for claims, compliance, prohibited language, or disclosure requirements. Also use when the user mentions "claims review," "legal check," "can we say," "substantiation," "regulatory," "disclaimer," "regulated industry," "compliance audit," o

• cold-email

  Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting sequences, or outbound email campaigns. Also use when the user mentions "cold email," "outbound," "prospecting email," "cold outreach," or "B2B email.

• community-building

  When the user wants to build, grow, or manage an online community. Also use when the user mentions "community," "community-led growth," "community engagement," "online community," "community strategy," "user community," or "brand community." For social media community management, see social-media.

• competitor-alternatives

  When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers

• content-strategy

  Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.

• conversion-copywriting

  When the user wants to write or improve high-converting copy for landing pages, ads, emails, or sales pages. Also use when the user mentions "conversion copy," "sales copy," "persuasive copy," "high-converting headlines," "CTA copy," "sales page copy," or "copy that converts." For general copywritin

• copy-editing

  When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through m

• copywriting

  When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," o

• creative-direction

  When the user wants a campaign concept, big idea, or art direction before producing channel assets. Also use when the user mentions "creative brief," "big idea," "concept," "art direction," "moodboard," "campaign theme," "visual direction," or "why does everything look off-brand." Produces the conce

• customer-research

  When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "customer interviews," "user interviews," "buyer persona," "customer persona," "target audience," "customer insights," "user research," or "customer development.

• digital-pr

  Earn authority via digital PR, outreach, linkable assets. Use when needing backlinks, coverage, journalist pitches, HARO, resource links. For internal links, see internal-linking. For audits, see seo-mastery.

• directory-submissions

  When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks and visibility. Also use when the user mentions "directory submission," "product listing," "startup directories," "SaaS directories," "submit to directories," or "backlink build

• docx

  Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new documents, (2) Modifying or editing content, (3) Working with tra

• pdf

  Comprehensive PDF manipulation toolkit for extracting text and tables, creating new PDFs, merging/splitting documents, and handling forms. When Claude needs to fill in a PDF form or programmatically process, generate, or analyze PDF documents at scale.

• pptx

  Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, or any other presentation tasks

• xlsx

  Comprehensive spreadsheet creation, editing, and analysis with support for formulas, formatting, data analysis, and visualization. When Claude needs to work with spreadsheets (.xlsx, .xlsm, .csv, .tsv, etc) for: (1) Creating new spreadsheets with formulas and formatting, (2) Reading or analyzing dat

• email-marketing

  Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.

• email-sequence

  When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or

• events

  When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, or virtual events. Also use when the user mentions "event marketing," "webinar," "conference," "sponsorship," or "speaking engagement.

• form-cro

  When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields,

• free-tool-strategy

  When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a too

• gsc-reporting

  Report SEO via Search Console, GA4, index, CTR, experiments. Use when proving what moved, winner/loser analysis, forecasts, stakeholder digests. For audits, see seo-mastery. For attribution, see analytics-attribution.

• image

  When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product screenshots, thumbnails, or ad creatives. Also use when the user mentions "image creation," "graphic design," "AI images," "thumbnails," or "marketing visuals.

• influencer-marketing

  When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting creators, structuring deals, managing campaigns, and measuring ROI. Also use when the user mentions "influencer," "creator partnership," "ambassador," or "influencer campaign.

• internal-linking

  Design internal link architecture, hub-spoke clusters, anchor strategy. Use when pages orphaned, crawl depth high, link equity uneven, taxonomy overlapping. For backlinks, see digital-pr. For audits, see seo-mastery.

• launch-strategy

  When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, cha

• lead-magnets

  When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "content upgrade," "gated content," "email capture," "opt-in," "freebie," "downloadable," or "lead generation asset.

• marketing-fundamentals

  Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.

• marketing-ideas

  When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven m

• marketing-intake

  When the user brings a business problem, growth bottleneck, campaign request, or new client work and wants it turned into an executable brief. Also use when the user mentions "intake," "marketing brief," "project brief," "kickoff," "objectives," "constraints," "success criteria," or "turn this into

• marketing-loops

  When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a schedule (daily, weekly, monthly). Also use when the user mentions "marketing loop," "automated workflow," "recurring task," "scheduled workflow," "marketing automation," or "self-run

• marketing-psychology

  When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provi

• measurement-plan

  When the user wants a tracking plan, KPI targets, event taxonomy, or a measurement setup before a campaign launches. Also use when the user mentions "tracking plan," "event taxonomy," "UTM taxonomy," "dataLayer," "GTM setup," "KPI targets," "measurement plan," "analytics setup," or "how will we meas

• media-reallocator

  When the user wants to move budget between channels mid-campaign, reallocate spend based on results, or execute pre-agreed decision rules on live data. Also use when the user mentions "reallocate," "shift budget," "move spend," "rebalance," "channel is underperforming," or "execute the decision rule

• offers

  When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, pricing presentation, guarantee structure, and urgency mechanics. Also use when the user mentions "offer," "value proposition," "pricing presentation," "guarantee," "urgency," "sca

• onboarding-cro

  When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experie

• page-build-spec

  When the user wants a landing page turned into a developer-ready build spec, or approved copy handed to a site developer. Also use when the user mentions "build spec," "impl," "handoff to dev," "section map," "wireframe," "component spec," "responsive rules," "what should the dev build," or "events

• page-cro

  When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why is

• paid-advertising

  Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

• partnerships

  When the user wants to create, manage, or optimize partnership programs including co-marketing, integration partners, affiliate partnerships, or channel partnerships. Also use when the user mentions "partnership," "co-marketing," "integration partner," "channel partner," "strategic alliance," "partn

• paywall-upgrade-cro

  When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reache

• popup-cro

  When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of

• pricing-strategy

  When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pric

• problem-solving

  Apply systematic problem-solving techniques for marketing challenges including campaign complexity (simplification cascades), creative blocks (collision-zone thinking), recurring campaign patterns (meta-pattern recognition), assumption constraints (inversion exercise), audience scale uncertainty (sc

• product-led-growth

  When the user wants to implement or optimize product-led growth (PLG) strategies. Also use when the user mentions "PLG," "product-led," "self-serve," "free trial," "freemium," "product-led acquisition," "product-led retention," or "product-led expansion." For onboarding specifically, see onboarding-

• product-marketing

  When the user wants to create or update their product marketing context document. Also use when the user mentions "product context," "positioning," "value proposition," "target audience," "buyer persona," or "product marketing." This skill creates the foundation document that ALL other marketing ski

• programmatic-seo

  When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages

• public-relations

  When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy. Also use when the user mentions "PR," "press release," "media coverage," "journalist," "earned media," or "press kit.

• referral-program

  When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incent

• revops

  When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions "revops," "revenue operations," "lead lifecycle," "lead scoring," "lead routing," "marketing-sales handoff," "pipeline management," or "MQL/SQL.

• schema-markup

  When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues,

• seo-mastery

  Search engine optimization strategies and tactics for organic growth. Use when optimizing content for search, conducting keyword research, performing SEO audits, or building link strategies.

• signup-flow-cro

  When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onbo

• sms

  When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, promotional blasts, and lifecycle messages. Also use when the user mentions "SMS marketing," "text message marketing," "SMS campaign," or "SMS automation.

• social-analytics

  Social measurement and reporting: platform-specific engagement rate, follower growth, share/saves, CTR, UTM attribution, competitor SOV, monthly dashboards, QBR prep.

• social-crisis

  Social reputation and crisis response: trigger detection, response templates, escalation rules, brand-voice protection, recovery narrative framework.

• social-engagement

  Daily social community management: response cadence, moderation guides, conversation playbooks, UGC spotlight, escalation rules.

• social-facebook

  Facebook-specific execution: groups, events, video watch-time, community engagement for broad/local audiences (35-65+).

• social-instagram

  Instagram-specific execution: Reels (3-7x/week), Stories (daily), carousel education, saves/shares tracking, visual engagement for millennial/Gen-Z audiences.

• social-linkedin

  LinkedIn-specific strategy, content creation, and optimization for B2B/professional audiences.

• social-listening

  Brand and competitor listening: mention tracking, sentiment monitoring, trend alerts, competitor comparison, share-of-voice tracking.

• social-tiktok

  TikTok-specific execution: Gen-Z short-form video, trend/hook mechanics, sound-driven content, watch-time optimization.

• social-twitter

  Twitter/X-specific execution: threads, short updates, conversation velocity (first 30 min critical), thought leadership for news/professional audiences.

• social-youtube

  YouTube-specific execution: long-form education/authority, retention optimization, playlists, subscriber growth, session-time.

• ugc-creator

  When the user wants a creator program, UGC pipeline, creator briefs, or shot lists for user-generated content. Also use when the user mentions "UGC," "creators," "influencer content," "reviews unboxing," "testimonial videos," "creator brief," "usage rights," or "content licensing." Produces the crea

• video-marketing

  When the user wants to create, optimize, or distribute video content for marketing purposes. Also use when the user mentions "video marketing," "YouTube strategy," "TikTok marketing," "short-form video," "video ads," "video content," "webinar," or "live streaming." For social media video specificall

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