claude

marketing-strategy

Strategic marketing — ICP definition, persuasion psychology (70+ mental models), 139 marketing ideas, competitor analysis, positioning/GTM (April Dunford), shared product-marketing context.

9 on GitHubby FabienSallesv1.0.2MITupdated 1 month agomarketing
/

Plugin marketing-strategy from marketplace fabien-claude-marketplace in FabienSalles/claude-marketplace. Commands read from the repo's manifest — 1 month ago.

What it installs

Skills (6)

  • competitor-analysis

    ACTIVATE when the user asks to analyze competitors across SEO, ads, social, email, pricing, positioning — competitive matrix, SWOT, competitor weakness discovery. Trigger phrases: 'competitor analysis', 'competitive analysis', 'who are my competitors', 'competitor research', 'competitive landscape',

  • icp-builder

    ACTIVATE when the user asks to define an Ideal Customer Profile or buyer personas — firmographics/demographics, psychographics, JTBD, segmentation, customer interview scripts. Trigger phrases: 'ideal customer profile', 'ICP', 'buyer persona', 'who is my customer', 'target audience', 'customer profil

  • marketing-ideas

    ACTIVATE when the user asks for marketing ideas, growth tactics, or campaign brainstorms — 139 proven ideas organized by category with implementation guidance. Trigger phrases: 'marketing ideas', 'growth ideas', 'how to grow', 'marketing strategies', 'campaign ideas', 'promote my product', 'marketin

  • marketing-psychology

    ACTIVATE when the user asks to apply psychological principles, mental models, or behavioral science to marketing — 70+ models organized for marketing application (cognitive biases, decision heuristics, persuasion frameworks). Trigger phrases: 'psychology', 'mental models', 'cognitive bias', 'persuas

  • product-marketing-context

    ACTIVATE when the user wants to create or update their shared product marketing context document — a `.claude/product-marketing-context.md` file read by product-marketing, marketing-psychology, and analytics-tracking to avoid repeating foundational info. Trigger phrases: 'product context', 'marketin

  • product-marketing

    ACTIVATE when the user asks for product marketing strategy — positioning (April Dunford), messaging hierarchy, go-to-market plan, battlecards, sales enablement, launch plan. Trigger phrases: 'positioning', 'messaging framework', 'go-to-market', 'GTM strategy', 'product marketing', 'competitive posit

View source on GitHub

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