Marketing and communications for Heyra, a fictional Danish betting and gaming operator. Brand voice in Danish and English, campaign briefs, social posts, press releases, and a compliance check against Danish gambling-marketing rules (18+, StopSpillet, ROFUS, bonus limits). Skills work in Claude Chat and Cowork; the brand-compliance reviewer subagent runs in Cowork.
0 on GitHubby Heyrav1.0.2MITupdated 1 month agomarketing
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Plugin heyra-marketing from marketplace heyra-demo in Heyra-Global/demo-plugin-marketplace. Commands read from the repo's manifest — 1 month ago.
What it installs
Skills (5)
brand-voice
Heyra brand guidelines for everything a player, partner or journalist will
campaign-brief
Write a one-page campaign brief for a Heyra draw, scratch launch, sports
compliance-check
Pre-check marketing material for Heyra against Danish gambling-marketing
press-release
Write a press release or press statement for Heyra in Danish or English -
social-post
Write a social media post for Heyra - Facebook or Instagram for players,
Subagents (1)
brand-compliance-reviewer
Read-only reviewer that checks marketing material for Heyra against the
Developer plugin for Heyra engineers, installable in Claude Code, GitHub Copilot CLI, VS Code and the Copilot cloud agent. /commit, /pr-description, /review-changes, /doctor and /setup skills, TDD guidance, code-reviewer and test-writer subagents (Claude and Copilot formats), guard-rail hooks, Python and TypeScript language servers, and Context7 plus Playwright MCP servers. Ships both the Claude plugin manifest and the Agent Plugins 1.0 manifest.
Finance, HR and legal admin for Heyra in one plugin - invoice checks with approval routing, the travel and expense policy, job descriptions and onboarding plans with the mandatory trainings, policy lookup from the employee handbook, contract summaries with red flags, and GDPR data-subject requests with deadlines and retention rules. Works in Claude Chat and Cowork with Microsoft 365 and Jira or Confluence.
Meetings at Heyra - a one-page prep from calendar, mail and last minutes; minutes with decisions and actions from notes or a transcript; an action tracker with reminders; and a weekly status report. Follows the Heyra minutes standard and keeps player data out of documents. Works in Claude Chat and Cowork with Microsoft 365, optionally with a transcription service.
Partner sales for Heyra - retail partners, sponsorships and B2B agreements. Account research one-pagers, offers from the partner playbook, follow-up emails after meetings, and a weekly pipeline review with honest forecasting. Knows what Heyra may and may not offer partners under Danish gambling rules. Works in Claude Chat and Cowork with Microsoft 365 and a CRM connector.
Email handling for Heyra employees in their own Outlook inbox - triage by urgency and action, replies drafted in your voice, thread summaries and a list of open follow-ups. Knows the house email style, GDPR rules for player data, and which mails to redirect (players, self-exclusion requests, press, retailers). Works in Claude Chat and Cowork with the Microsoft 365 connector, or with pasted text.
General skills every Heyra employee has installed. /ama interviews you in rounds of multiple-choice questions to clarify a task before Claude starts, and plugin-help explains which Heyra plugins and skills exist, which one to use, and how to propose changes. Works in Claude Chat, Cowork and Claude Code; no connectors needed.
Editorial diagrams in your brand, as self-contained HTML and SVG. Architecture, flowcharts, sequence, state machines, ER and database schemas, timelines, swimlanes, org charts, Gantt, Wardley maps, user journeys, service blueprints, UML class, lifecycle phase maps, and charts from bar, line and scatter to Sankey, treemap and heatmap, plus many more. Redraws draw.io, Mermaid, Excalidraw and PlantUML files. Exports SVG and PNG.
53 marketing skills for technical marketers and founders: CRO, copywriting, cold email, prospecting, SEO, AI SEO, paid ads, SMS, ad creative, video production, image generation, co-marketing, churn prevention, pricing, referrals, revenue operations, sales enablement, customer research, site architecture, comprehensive AARRR-structured marketing plans, public relations and earned media, offer design, event marketing and webinars, and more
Work with Clay from Claude Code: set up and sign in to the clay CLI, query and analyze Clay tables, search Clay's GTM database for people and companies, manage audiences, signals, routines and workflows, and draft and review Sequencer campaigns. Includes hooks that auto-approve the plugin's own clay CLI calls and Clay skills; requires a Clay account.
The official CCXT MCP server plus the ccxt-mcp usage skill — market data, balances and opt-in trading across 100+ crypto exchanges and prediction markets, with keys kept local.
1 MCP server
ccxt/ccxt 44,873
Maintain heyra-marketing?
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