Who the product is for and why it wins, from Paweł Huryn's pm-skills: product vision, value proposition (JTBD), positioning against competitors and user personas. The output feeds PRODUCT.md, which the frontend stack reads to give the UI a personality.
Plugin product-positioning from marketplace indie-dev-stack in JaimeJunr/claude-code-indie-dev-stack. Commands read from the repo's manifest — 1 month ago.
positioning-ideasBrainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
product-visionBrainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction.
user-personasCreate refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.
value-propositionDesign a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
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This page updates itself from your repo. Add the badge to your README, or get it Featured to pin it above the organic results with a followed link to your site.