Marketing Hub

Plugin marketing-hub from marketplace special-skills in MTEnt/special-skills. Commands read from the repo's manifest — 19 days ago.

Skills (44)

• activation-path

  Design or repair the path from signup to experienced value: registration and identity flows, trial start, verification, first-run setup, empty states, checklists, templates, team invitation, stalled-user recovery, and the activation definition itself. Use when people fail to create accounts or creat

• ad-units

  Concept, write, produce, batch, review, and iterate paid creative in platform-native formats: static, carousel, responsive search assets, short-form vertical video, motion, creator-led, and demo units, organized by concept ID with a bounded test matrix and a performance readout. Use for ad copy, hoo

• advocacy-loops

  Design, launch, audit, and optimize the mechanisms by which customers bring in other customers: natural product sharing, refer-a-friend programs, affiliate and ambassador programs, invitation copy, reward and reversal logic, fraud controls, attribution, and word-of-mouth measurement. Use for referra

• alternatives-map

  Research the alternatives customers can actually choose and write about them honestly: source-backed competitor dossiers, market landscapes, and the comparison, versus, alternatives-to, best-for, and migration pages built on them. Use for competitive intelligence, sales preparation, positioning inpu

• answer-engine-visibility

  Audit and improve whether AI-generated answers and answer engines can access, understand, cite, and accurately recommend the product: crawler and robots policy, entity clarity, citable source content, machine-readable knowledge assets, agent readiness, and repeatable monitoring of observed answers.

• behavior-design

  Explain a customer behavior or improve a choice environment with behavioral science: attention and comprehension, motivation and progress, perceived risk, choice architecture, social information, memory and brand, pricing perception, and diffusion. Use when a design decision needs a mechanism and a

• capture-assets

  Plan, build, and deliver the useful things an audience receives in exchange for attention or permission: downloadable guides, checklists, templates, workbooks, reports, swipe files, content upgrades, and interactive free tools such as calculators, graders, generators, validators, and sandboxes. Use

• community-programs

  Design, launch, operate, grow, audit, or retire member-to-member programs: customer, practitioner, contributor, support, advocacy, forum, chat, and subreddit communities, including platform choice, norms, moderation, programming, roles, health metrics, and phase gates. Use for community-led growth a

• constraint-diagnosis

  Locate the weakest evidenced transition in the customer journey before any tactic is chosen: audience access, qualification, comprehension, credibility, friction, activation, retention, economics, or measurement. Use when marketing is not working and the cause is unclear, when a plan or campaign is

• content-engine

  Design the content system: content jobs, themes and clusters from customer and product evidence, format selection, prioritization, production-ready briefs, distribution and reuse, CMS content model, editorial governance, and freshness and retirement rules. Use when deciding what content should exist

• copy-review

  Review, edit, tighten, fact-check, proofread, or refresh existing marketing copy while preserving intentional voice: truth pass, audience and offer fit, hierarchy, credibility, clarity, rhythm, and interface correctness, delivered as clean copy, redlines, or a prioritized issue list. Use for copy fe

• creator-partnerships

  Research, vet, recruit, brief, contract, operate, and measure work with outside voices and organizations: influencers, creators, ambassadors, sponsorships, product seeding, paid UGC, and co-marketing campaigns such as joint research, webinars, guides, integration stories, bundles, and cross-promotio

• credit-and-lift

  Choose, interpret, implement, and reconcile how marketing credit is assigned and whether it caused anything: first and last touch, multi-touch, self-reported source, platform reporting, first-party capture, cohort payback, incrementality tests, and media-mix methods, with a table of what each system

• customer-evidence

  Plan, run, or synthesize customer research: interviews, surveys, call and support transcripts, reviews, public communities, jobs-to-be-done, segments, a customer-language library, and evidence-grounded personas. Use when a positioning, message, conversion, pricing, or retention decision needs what c

• decision-lenses

  Examine one marketing decision through three to five documented strategic lenses that genuinely conflict, collect independent positions and rebuttals, research the facts that could settle the disagreement, and chair a synthesis. Use when the user asks for an advisory review, a debate, multiple exper

• experiment-design

  Design, size, implement, analyze, and govern controlled tests: A/B and multi-arm tests, holdouts, switchbacks, factorial and geo designs, with hypothesis records, sample and duration planning, guardrails, implementation QA, uncertainty reporting, and an experimentation backlog. Use for any decision

• field-events

  Plan, run, sponsor, attend, speak at, and measure webinars, conferences, trade shows, workshops, dinners, meetups, virtual summits, customer events, and field programs as a before-during-after system with lead handling, content reuse, and follow-up. Use for event portfolio decisions, webinar funnels

• growth-plan

  Build a coordinated marketing, growth, go-to-market, fractional-CMO, 90-day, or annual plan: diagnosis summary, strategic thesis and its sacrifice, initiatives with owners and budgets, team and partner model, measurement, dependencies, stop rules, and operating cadence. Use when the user needs a pla

• launch-runbook

  Plan and operate a product, feature, beta, early-access, or general-availability launch from readiness gate through post-launch adoption: launch brief, phase design, channel roles and asset map, launch-platform preparation, a timed run-of-show with owners and stop conditions, health monitoring, and

• lifecycle-messaging

  Design, write, audit, and optimize permissioned messages triggered by a recipient's state: welcome, onboarding, nurture, launch, newsletter, transactional, renewal, win-back, and recovery email, and consented SMS or MMS journeys with sender registration, quiet hours, and STOP handling. Use for autom

• marketing-os

  Orchestrate marketing work that spans more than one specialty: go-to-market systems, multi-channel campaigns, funnel diagnosis, or a request whose right first step is unclear. Runs the evidence-to-artifact loop (truth file, constraint, decision, artifact, measurement) and routes each step to the spe

• organic-social

  Plan, write, repurpose, schedule, review, and measure organic social content and social listening on professional, short-form, visual, and community networks: posts, threads, carousels, short-form scripts, calendars, engagement, brand monitoring, and reverse-engineering public patterns. Use for owne

• outbound-prospecting

  Build source-backed prospect lists and write the relevant, lawful cold outreach that follows: account and contact discovery, demand signals, qualification, permitted data sources, CSV-ready handoff, then B2B cold-email sequences with truthful personalization, follow-up limits, reply routing, and del

• page-conversion

  Audit and repair conversion on marketing pages, lead and contact forms, and the overlays attached to them: message match, offer clarity, proof placement, form fields and errors, popups, sticky bars, slide-ins, and exit interventions, with instrumentation and an experiment-ready hypothesis. Use for w

• page-copy

  Write or substantially rewrite persuasive copy for homepages, landing pages, pricing pages, feature and product pages, about pages, and campaign surfaces: value proposition, headline, message hierarchy, proof placement, objection handling, and CTA language in the brand's voice. Use when new copy or

• paid-media

  Plan, build, audit, and optimize paid campaigns on search, social, video, professional, retargeting, and account-based platforms: channel choice, campaign architecture, audiences and queries, budget and bidding, conversion tracking gates, launch readiness, and continue-change-stop rules for a live a

• positioning-and-offer

  Decide how the product is framed and what exactly is exchanged: category and competitive frame, differentiated capability and reason to believe, the qualifying customer, and the complete offer with scope, delivery, price structure, guarantees, bonuses, risk allocation, and truthful urgency. Use for

• press-kit

  Plan and produce earned-media work: story angles, journalist and outlet research, pitches, press releases and announcements, press pages and media kits, news and press-request responses, contributed articles, and podcast-guest preparation. Use for public relations and press; use launch-runbook for t

• pricing-and-packaging

  Research, design, audit, or change price levels, value metrics, tiers, freemium and trial structure, usage and subscription models, discounts, price increases, and pricing pages. Use when deciding what to charge, how plans differ, or why monetization is misaligned; use positioning-and-offer for the

• recurring-loops

  Turn a repeated marketing decision into a bounded, observable, interruptible loop: trigger and cadence, inputs and freshness, state and idempotency, decision rules, outputs, approval layers, limits, failure handling, dry run, monitoring, pause, and retirement, with a catalog of loop patterns across

• retention-recovery

  Diagnose and reduce voluntary and involuntary churn: cancellation flows, save offers matched to cause, pause and downgrade options, proactive churn-risk response, failed-payment recovery and dunning, win-back, and retention measurement with holdouts. Use when subscribers cancel, disengage, fail paym

• revenue-handoff

  Make the marketing-to-sales system observable and recoverable: lifecycle stage definitions, qualification criteria, lead and account scoring, routing and SLAs, pipeline stages, CRM automation contracts, deal desk rules, data hygiene, and forecasting inputs. Use for revenue operations and handoff fai

• sales-kit

  Create and govern the evidence-backed material sellers and buying champions use at a specific decision stage: sales and pitch decks, one-pagers, objection libraries, battlecards, ROI and value tools, demo scripts, talk tracks, case briefs, proposals, playbooks, and buyer-role cards. Use when a sales

• search-health

  Audit and repair how a site is discovered, crawled, rendered, indexed, and navigated: technical and on-page SEO diagnosis, international setup, content quality signals, information architecture, page hierarchy, navigation, URL conventions, internal linking, visual sitemaps, and migrations. Use when

• structured-data

  Select, generate, implement, audit, and validate schema.org markup as JSON-LD for organizations, articles, products and offers, software, local businesses, events, video, breadcrumbs, and other supported types backed by visible page content. Use for rich-result eligibility work and structured-data a

• tactic-portfolio

  Generate, compare, and rank growth mechanisms into a small evidence-backed portfolio with idea cards: mechanism, prerequisites, first artifact, cost boundary, time to signal, measure, failure mode, and stop or scale rule. Use when the user is stuck, wants options, or needs a disciplined backlog; not

• template-pages

  Plan, specify, build, audit, or scale search pages generated from structured data: location and service pages, integration and compatibility pages, comparison sets, use-case and role pages, glossaries, galleries, directories, and data explorers, each with a data contract, template contract, index ru

• third-party-listings

  Audit, write, and maintain the product's presence on discovery platforms the business does not own: Apple App Store and Google Play listings, metadata, screenshots and previews, ratings and reviews, and submissions to software, startup, AI and agent, review, local, and marketplace directories includ

• tool-connectors

  Select, inspect, connect, and operate marketing systems through their APIs, SDKs, CLIs, MCP servers, exports, webhooks, and automation platforms: capability-first tool selection, credential boundaries, read and mutation contracts, dry runs, retries and reconciliation, and verification of external st

• tracking-plan

  Design, implement, audit, and debug marketing measurement: metric dictionary, provider-neutral event contract, identity model, consent handling, GA4 and tag-manager mapping, campaign-parameter governance, and validation across debug, collection, processing, and reporting layers. Use when measurement

• truth-file

  Create or update the shared marketing truth file: product truth, audience and buying situation, alternatives, positioning inputs, proof inventory, objections, voice rules, claim limits, and measurement baseline, each labeled by evidence state. Use at the start of marketing work or whenever downstrea

• upgrade-moments

  Design, audit, or optimize the in-product moments where an existing user is asked to begin or increase a paid commitment: paywalls, upgrade screens, feature gates, trial-expiry prompts, usage-limit messages, add-ons, and the purchase flow behind them. Use for free-to-paid and expansion conversion in

• video-assets

  Plan, script, storyboard, generate, capture, edit, render, caption, and package marketing video: product demos, explainers, programmatic and generative video, avatars, short-form clips, motion graphics, and repeatable production pipelines. Use when the deliverable moves; use visual-assets for stills

• visual-assets

  Plan, generate, capture, design, optimize, and package marketing images: hero art, social graphics, product screenshots and mockups, banners, listing assets, OG previews, illustration, stock, and generative media, with alt text, rights, disclosure, and export variants. Use when the deliverable is a

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