utopia-gtm

Plugin utopia-gtm from marketplace skills in The-Utopia-Studio/skills. Commands read from the repo's manifest — 4 days ago.

Skills (50)

• account-tier-scoring

  Scores and tiers leads and accounts Bronze to Diamond on intent signals, ACV potential and product usage (PQL), with signal weights, decay, suppression rules and tier-to-play routing. Use when qualifying a lead list, deciding which accounts go to an AE today, designing an intent or PQL scoring model

• ad-creative

  Generates and iterates ad copy at scale: headlines, descriptions, primary text and full ad variations for Google, Meta, LinkedIn and other platforms. Use when someone says write me some ads, needs RSA headlines or bulk ad copy, wants more creative variations to test, or is iterating on ads from perf

• agent-autonomy-levels

  Sets autonomy levels L0-L3 per task for an AI agent from its track record (review volume, edit and reject rates, breaches), with promotion evidence, automatic demotion triggers and fixed guardrails. Use when asking whether an agent can send unattended, if we can stop reviewing every draft, how much

• ai-sdr

  Designs an AI SDR outbound system end to end: buy (11x, Artisan) vs build on Clay, Instantly and an LLM, signal-to-sequence routing, sending capacity, reply handling, rollout plan, benchmarks and cost per meeting. Use when building an outbound machine, sizing domains and mailboxes for daily volume,

• beachhead-segment

  Picks the first beachhead market segment for a product by scoring candidate segments on burning pain, willingness to pay, winnable share and referral potential. Use when choosing a first market, deciding which customer segment to target first, planning market entry, or narrowing a too-broad target.

• call-scorecards

  Builds behavior-based sales call scorecards per call type and grades call transcripts 1-5 per behavior with quoted evidence, the weakest chunk and a practice drill. Use when asked to score or grade a call, review a rep's calls, build a call scorecard, or make sales coaching more consistent. Not for

• churn-prevention

  Designs cancel flows, exit surveys, save offers, pause options and failed-payment recovery (dunning, smart retries) to stop subscribers leaving. Use when people keep canceling, churn rate is too high, building a cancel flow or save offer, or fixing involuntary churn from failed payments. Not for ren

• cold-email

  Writes, personalizes and scores B2B cold emails, first-touch LinkedIn messages and follow-up sequences. Use for prospecting or SDR emails, writing outreach off a trigger such as funding or a new hire, personalizing openers from research, scoring a draft before sending, or when nobody is replying. No

• cold-offer-architect

  Builds or audits the offer behind cold outreach, scoring it against eight criteria with evidence before any copy is written. Use when cold email, DM or ad replies are low, nobody is booking, the user asks what to offer or to score an offer, or copy changes did nothing. Not for writing the email itse

• competitive-battlecard

  Creates a sales-ready competitive battlecard against one named competitor: positioning, feature comparison, objection handling and win/loss patterns, researched from the web and user files. Use when preparing reps for a competitor, answering why not competitor X, building competitive sales materials

• content-strategy

  Plans a content strategy: topics, content pillars, topic clusters, searchable vs shareable pieces and an editorial calendar. Use when the user asks what to write about, needs blog topics or a content roadmap, wants an editorial calendar, or says I don't know what to write. Not for turning content in

• content-to-pipeline

  Turns content into revenue: a content-led GTM flywheel, distribution reverse engineering, pillar repurposing, newsletter as a pipeline channel, engagement-to-DM conversion and content attribution including dark social. Use when content does not turn into revenue, growing or monetizing a newsletter,

• copy-editing

  Edits existing marketing copy without rewriting it, using structured sweeps for clarity, jargon, voice, specificity and proof, and returns tracked edits. Use when the user pastes copy and says tighten this, too wordy, cut the jargon, proofread, polish this, or wants a content audit of an outdated pa

• copywriting

  Writes or rewrites marketing copy for web pages: homepage, landing, pricing, feature and about pages, including headlines, hero sections, taglines and CTAs. Use when asked to write copy for a page, rewrite this page, help describe the product, fix weak copy, or improve a headline or CTA. Not for edi

• customer-research

  Analyzes customer feedback into themes, sentiment and personas: interview transcripts, reviews, NPS or CSAT comments, Reddit and G2 mining, and voice-of-customer program setup with tagging and routing. Use when synthesizing interviews, analyzing reviews or survey comments, building research-based pe

• deal-velocity-engineer

  Diagnoses slow and stalled B2B deals and runs deal reviews: sales cycle diagnostics, stage exit criteria, deal health scoring, zombie-deal triage, multi-threading and mutual action plans, with benchmarks. Use when the sales cycle is too long, deals are stalling, the pipeline is bloated but nothing c

• discovery-calls

  Plans and checks sales discovery calls: call plan, persona question bank, notes template, and a red/yellow/green MEDDICC or BANT coverage scorecard with the next question for each gap. Use when preparing a first call, summarizing call notes, checking MEDDIC on a deal, or asking if a deal is qualifie

• email-deliverability

  Audits and fixes email deliverability: spam placement, blocklisted domains or IPs, dropping open rates, SPF/DKIM/DMARC, secondary sending domains, mailboxes and warmup, with a severity-ranked audit or recovery plan. Use when emails go to spam, open rates dropped, a domain got blocklisted, warming up

• email-sequence

  Designs lifecycle and automated email sequences: welcome series, onboarding emails, nurture and drip campaigns, re-engagement and trigger-based flows, with timing and copy for each email. Use when asked what emails to send, to build a drip or nurture sequence, a welcome series, or to fix an email ca

• expansion-retention

  Builds systems to keep and grow existing customer revenue: NRR and GRR, health scores, upsell and cross-sell plays, renewal playbooks and deal desk, at-risk account escalations, loyalty and win-back programs, and a retention dashboard. Use for renewals, at-risk accounts, expansion plays, QBRs, lifti

• fellow-growth-strategy

  Produces the Utopia Studio six-part growth strategy memo for a named fellow or portfolio company (value proposition, target segments with named customers, business model, collaboration tiers, flywheel, 6-month GTM plan) as a branded .docx. Use when asked for a growth strategy or GTM plan for a named

• growth-loops

  Identifies and designs growth loops (flywheels) across five types: viral, usage, collaboration, user-generated and referral. Use when designing growth mechanisms, building product-led traction, reducing reliance on paid acquisition, or asking how growth loops or flywheels work for a product. Not for

• gtm-engineering

  Designs GTM automation and workflow architecture in code and no-code tools (n8n, Make, Zapier, Clay API) plus AI agent orchestration for revenue tasks. Use when building GTM automation, wiring enrichment-to-CRM-to-outreach workflows, using AI agents for GTM work, or choosing an event-driven architec

• gtm-metrics

  Defines GTM metrics and designs metrics dashboards: revenue, efficiency, pipeline and retention metrics, CAC, LTV, NRR, magic number, attribution, time-to-first-value and AI cost-of-revenue, with benchmarks and a weekly review cadence. Use when picking GTM metrics, building a GTM dashboard, or measu

• gtm-strategy

  Creates a go-to-market plan for a product or new market: scores seven GTM motions, picks a 2-4 motion stack, then sets messaging, success metrics, budget and a 90-day roadmap. Use when building a GTM plan from scratch, entering a new market or geography, choosing inbound vs outbound, or selecting ch

• ideal-customer-profile

  Defines and scores the Ideal Customer Profile (ICP) from research and customer data: firmographics, behaviors, JTBD, pains, disqualifiers, a fit and intent scoring model, and quarterly ICP and PMF revalidation. Use when defining or refreshing the ICP, analyzing PMF survey data, building an ICP scori

• launch-strategy

  Plans and runs a product or feature launch: five launch phases, owned, rented and borrowed channels, waitlists, Product Hunt and Show HN, directories, launch-day hour-by-hour plan and post-launch momentum. Use when the user mentions a launch, Product Hunt, Hacker News, a waitlist, beta or early acce

• lead-enrichment

  Builds lead and contact data enrichment workflows: Clay waterfalls, provider sequencing, contact verification and field provenance, feeding fit and intent evidence to the scoring models. Use when contact data is missing, stale or unreliable, designing a Clay enrichment waterfall, choosing enrichment

• lead-magnets

  Plans lead magnets for email capture: ebooks, checklists, templates, cheat sheets, content upgrades and gated content, matched to buyer stage, with a distribution plan. Use when the user asks what to give away for emails, wants a lead magnet or gated content idea, or needs more opt- ins. Not for the

• manifesto

  Writes or critiques a company manifesto, mission page, founding essay, vision or values page, built on a contestable belief and the cost the company accepted, using seven archetypes and an audit checklist. Use when asked to write a manifesto, draft a mission page, define what we believe, or audit a

• marketing-ideas

  Produces a prioritized list of marketing ideas and tactics from a library of 139 SaaS tactics, ranked for the user's stage, budget and audience. Use when stuck on how to market a product, asking for marketing ideas, wanting ways to promote with no ad budget, or brainstorming growth tactics. Not for

• marketing-psychology

  Applies behavioral science to a marketing asset: picks mental models and cognitive biases such as anchoring, decoy, social proof, scarcity and loss aversion, and shows how each appears on the page, email or offer. Use when asking which psychological principles to use, how to push buyers to a plan, w

• onboarding-cro

  Improves post-signup onboarding and user activation: first-run experience, aha moment, time-to- value, onboarding checklists and empty states. Use when users sign up but do not activate, activation rate is low, nobody completes setup, or redesigning the first session. Not for the signup or registrat

• outreach-execution

  Stages multi-step email and LinkedIn outreach for human approval: loads sender voice, assigns sender by account tier, checks prior relationships and suppression, and writes a rationale, never auto-sending. Also plans social selling and community nurture. Use when a signal, account list or named cont

• page-cro

  Audits and improves conversion on marketing pages: homepage, landing, pricing, feature and blog pages, covering value proposition clarity, headlines, CTAs, visual hierarchy and trust signals. Use when a page is not converting, bounce rate is high, people leave without signing up, or the user shares

• paid-ads

  Plans and optimizes paid ad campaigns on Google, Meta, LinkedIn, X and other platforms: platform choice, campaign structure, audience targeting, bidding, budgets, retargeting and ROAS/CPA optimization. Use when asked should I run ads, setting up PPC or paid social, cutting cost per click, or scaling

• partner-affiliate

  Designs partner and affiliate programs: integration, reseller and co-marketing partnerships, partner tiers, commission and revenue-share structures, recruitment and performance tracking. Use when building a partner program, launching an affiliate program, setting up integration or channel partners,

• positioning-workshop

  Runs a positioning workshop (target customer, unmet need, category, benefit, differentiation) to a Moore positioning statement, then builds a message house, messaging pillars and brand narrative. Use when messaging feels fuzzy or generic, when repositioning, positioning an AI product, or asking for

• product-marketing-context

  Creates and maintains the product marketing context file (.agents/product-marketing-context.md) with product, audience, positioning and customer language that other marketing skills read. Use at the start of a new marketing project, when asked to set up or update product or marketing context, descri

• product-name

  Brainstorms five product, feature or company name candidates, each with rationale, brand fit, memorability and trademark or domain notes, shaped to tone, audience and markets. Use when asked to suggest names, what should we call it, name ideas, or a rebrand. Not for taglines or website copy (use cop

• referral-program

  Designs and optimizes customer referral and word-of-mouth programs: refer-a-friend mechanics, referral incentives and payouts, ambassador programs and referral analytics. Use when asking how to get referrals, building a refer-a-friend program, choosing referral rewards, or getting customers to refer

• revops-forecasting

  Builds B2B revenue forecasting: commit, best case and upside categories, stage-weighted and capacity models, scenarios, forecast accuracy and slippage, pipeline coverage and the weekly forecast call. Use when the forecast is always wrong, asking how much will close this quarter, running a forecast c

• revops

  Designs revenue operations plumbing: lead lifecycle stages, MQL and SQL definitions, lead routing, speed-to-lead and handoff SLAs, pipeline stage definitions, CRM automation, data hygiene and the new-business deal desk. Use when leads are not reaching sales, defining MQL and SQL, setting up lead rou

• sales-enablement

  Creates sales collateral reps actually use: sales decks, one-pagers, leave-behinds, objection handling docs, demo scripts, talk tracks, ROI analyses and sales playbooks. Use when asked for a sales deck, one-pager, demo script, objection handling, or what to give sales reps. Not for investor pitch de

• sales-motion-design

  Chooses and designs the sales motion: PLG vs sales-led vs hybrid by price and complexity, free trial or freemium vs demo-first, agent-led sales, time-to-first-value and value-before-purchase experiences. Use when deciding PLG or sales-led, designing a self-serve or trial motion, or cutting time-to-f

• signup-flow-cro

  Optimizes signup, registration and trial-start flows: required fields, steps, social login, friction and drop-off. Use when people are not signing up, signup abandonment is high, the registration form has too many steps, or improving free-trial signup conversion. Not for post- signup activation and

• social-content

  Creates, repurposes and schedules social media posts for LinkedIn, X, Instagram, TikTok and Facebook, with content pillars, hooks and a posting calendar. Use when asked to write a LinkedIn post or X thread, what to post, how to grow a following, repurpose content for social, or build a social calend

• solo-founder-gtm

  Gives a solo founder a full go-to-market operating playbook: motion by MRR stage, one-person tool stack, which AI agents to set up first, time split, founder-led sales, building in public and when to hire. Use when the user is a solo founder or solopreneur, wants to scale without hiring, use AI agen

• value-proposition

  Designs a value proposition with a 6-part JTBD template (who, why, before, how, after, alternatives) and turns it into segment- and channel-specific value prop statements for marketing, sales and onboarding. Use when creating or sharpening a value proposition, explaining why customers should choose

• warm-intro-intelligence

  Finds warm intro paths into a target prospect from the company's network (employees, customers, investors, advisors, call transcripts) with evidence-based confidence labels; decision support only, never contacts anyone. Use when a rep asks who do we know at a company, can anyone intro me to a role t

Similar plugins