google-ads

Plugin google-ads from marketplace trueclicks-plugins in TrueClicks/claude-plugins. Commands read from the repo's manifest — 11 days ago.

Skills (145)

• skill-001-campaign-type-separation

  Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.

• skill-002-brand-nonbrand-split

  Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.

• skill-003-naming-convention-consistency

  Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.

• skill-004-ad-group-thematic-tightness

  Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).

• skill-005-search-partners-performance

  Segment and analyze Search Partners performance separately from Google Search.

• skill-006-display-network-optin

  Check whether Search campaigns have inadvertently opted into the Google Display Network.

• skill-007-campaign-settings-hygiene

  Audit all campaign-level settings including location targeting method, start/end dates, and network settings.

• skill-008-label-organizational-structure

  Verify that campaigns, ad groups, keywords, and ads are properly labeled for segmentation, reporting, and automated rule targeting.

• skill-009-account-defaults-audit

  Review account-level settings including auto-tagging, conversion tracking defaults, auto-applied recommendations opt-ins, and linked accounts.

• skill-010-campaign-priority-experiments

  Ensure campaign priorities (especially for Shopping) are correctly configured and that experiments/drafts are properly structured.

• skill-011-power-pack-assessment

  Evaluate whether the account leverages Google's 2025 recommended campaign trio: Performance Max + Demand Gen + AI Max for Search.

• skill-012-keyword-match-type-distribution

  Analyze the distribution of broad, phrase, and exact match keywords across the account and compare performance by match type.

• skill-013-search-term-mining-keywords

  Review search term reports to identify high-performing queries that are not yet added as keywords, representing opportunities for better control and optimization.

• skill-014-search-term-mining-negatives

  Identify irrelevant, wasteful, or poor-performing search queries that should be added as negative keywords to prevent future spend waste.

• skill-015-ngram-analysis

  Analyze 1-word, 2-word, and 3-word combinations (n-grams) within search terms to identify systemic patterns of waste or opportunity.

• skill-016-negative-keyword-list-completeness

  Verify that shared negative keyword lists exist and adequately cover common waste categories to prevent irrelevant traffic.

• skill-017-negative-keyword-conflict-detection

  Identify negative keywords that are blocking or could block desired active keywords, causing ads not to show for intended queries.

• skill-018-duplicate-keyword-detection

  Find duplicate keywords across ad groups and campaigns, considering match type and Quality Score to determine which instances to consolidate.

• skill-019-keyword-cannibalization-analysis

  Detect when multiple keywords within the account compete for the same search queries, leading to internal auction competition and suboptimal ad serving.

• skill-020-low-performing-keyword-pruning

  Identify keywords that exceed cost thresholds without generating conversions, representing candidates for pausing or removal to improve account efficiency.

• skill-021-below-first-page-bid

  Flag keywords with bids too low to appear on the first page of search results.

• skill-022-broad-match-smart-bidding-alignment

  Verify that broad match keywords are paired with Smart Bidding strategies.

• skill-023-close-variant-broad-match-monitoring

  Review search queries triggered by broad and phrase match keywords to identify irrelevant matches and negative keyword opportunities.

• skill-024-keyword-intent-alignment

  Evaluate whether keyword search intent matches campaign goals and landing page content.

• skill-025-rsa-headline-diversity-completeness

  Verify that RSAs have 10-15 unique headlines for optimal ad strength and combination testing.

• skill-026-rsa-description-optimization

  Ensure all 4 description slots in RSAs are filled with unique, compelling descriptions.

• skill-027-ad-strength-improvement

  Audit RSAs for Ad Strength ratings and identify improvements needed to reach Good or Excellent.

• skill-028-rsa-pinning-strategy-audit

  Check for over-pinning in RSAs that limits Google's optimization ability.

• skill-029-rsa-asset-performance-analysis

  Find Low performing headlines and descriptions to replace with better alternatives.

• skill-030-ad-extension-coverage-audit

  Verify all extension types are active and linked at appropriate levels.

• skill-031-sitelink-relevance-performance

  Evaluate sitelink extensions for relevance, completeness, and performance.

• skill-032-ad-copy-ab-testing

  Ensure continuous ad testing is in place with proper structure and statistical rigor.

• skill-033-dynamic-keyword-insertion-review

  Assess whether Dynamic Keyword Insertion is used appropriately and safely.

• skill-034-ad-copy-landing-page-consistency

  Verify alignment between ad messaging and landing page content.

• skill-035-image-asset-optimization

  Check that high-resolution, properly formatted image assets are uploaded for campaigns that support them.

• skill-036-video-asset-presence

  Verify that video assets are uploaded for Performance Max and Demand Gen campaigns.

• skill-037-ad-disapproval-limited-eligibility

  Check ad approval status and resolve disapproved or limited eligibility ads.

• skill-038-spelling-editorial-error-detection

  Scan all ad copy for spelling mistakes, grammar errors, excessive punctuation, and capitalization violations.

• skill-039-bid-strategy-appropriateness-audit

  Evaluate whether campaigns are using optimal bidding strategies based on goals, conversion volume, and maturity.

• skill-040-target-cpa-roas-realism-check

  Verify that Target CPA and Target ROAS values are achievable based on historical performance.

• skill-041-smart-bidding-learning-phase-monitoring

  Flag campaigns currently in Smart Bidding learning phase and assess impact on performance and decision-making.

• skill-042-budget-limited-campaign-identification

  Find campaigns showing \"Limited by budget\" status and quantify missed opportunity from budget constraints.

• skill-043-daily-budget-to-cpa-ratio-check

  Verify that campaign daily budgets are 5-10x the target or actual CPA to ensure Smart Bidding can optimize effectively.

• skill-044-monthly-budget-pacing-analysis

  Track actual spend against monthly budget targets to identify pacing issues before month-end.

• skill-045-budget-allocation-optimization

  Reallocate budget from low-performing campaigns to high-performing campaigns to maximize overall account ROI.

• skill-046-portfolio-bid-strategy-evaluation

  Assess whether campaigns grouped under portfolio bidding strategies are appropriately matched for optimal performance.

• skill-047-enhanced-cpc-deprecation-migration-check

  Verify that no campaigns are still using deprecated Enhanced CPC (ECPC) bidding and plan migration to modern strategies.

• skill-048-bid-adjustment-layer-review

  Audit device, location, schedule, and audience bid modifiers to ensure they are optimized and not conflicting with Smart Bidding.

• skill-049-budget-overspend-underspend-alert-configuration

  Configure alert thresholds for budget pacing issues and identify campaigns that need monitoring rules.

• skill-050-shared-budget-appropriateness-check

  Evaluate whether shared budgets are being used appropriately and not causing budget allocation issues.

• skill-051-bid-simulator-analysis-target-changes

  Use bid simulators to model the impact of Target CPA or Target ROAS changes before implementing them.

• skill-052-conversion-value-based-bidding

  Verify that conversion values reflect actual business value (revenue, profit margin, LTV) to enable Smart Bidding to optimize for profit, not just conversion volume.

• skill-053-location-targeting-method-audit

  Verify that campaigns use the correct location targeting method (\"Presence\" vs \"Presence or Interest\") based on business type.

• skill-054-geographic-performance-analysis

  Analyze conversion performance by geographic location and recommend bid adjustments to optimize spend allocation across high and low performing areas.

• skill-055-underperforming-location-exclusion

  Identify and recommend exclusion of geographic areas with high cost but low or zero conversions to eliminate wasted spend.

• skill-056-device-performance-analysis

  Analyze performance segmented by device type (desktop, mobile, tablet) and recommend bid adjustments to optimize spend allocation.

• skill-057-ad-schedule-optimization

  Analyze performance by hour of day and day of week to optimize ad scheduling and bid adjustments.

• skill-058-demographic-performance-analysis

  Review performance by demographic segments (age, gender, household income) and recommend targeting adjustments.

• skill-059-audience-observation-mode-setup

  Add relevant audience segments in Observation mode to gather performance data without restricting reach.

• skill-060-in-market-custom-intent-layering

  Evaluate usage of in-market segments and custom intent audiences to improve targeting precision.

• skill-061-customer-match-list-freshness

  Verify that Customer Match lists are uploaded, properly configured, and kept fresh.

• skill-062-audience-minimum-size-monitoring

  Monitor remarketing and customer lists to ensure they maintain the minimum 1,000+ members required for Search targeting.

• skill-063-locations-of-interest-exclusion

  Verify that local businesses use 'Presence' targeting instead of 'Presence or Interest' to avoid serving ads to users who cannot physically visit.

• skill-064-quality-score-distribution-analysis

  Monitor Quality Score distribution across keywords and flag keywords with QS of 3 or below.

• skill-065-quality-score-component-breakdown

  Track the three Quality Score components separately: Expected CTR, Ad Relevance, and Landing Page Experience.

• skill-066-historical-quality-score-trend

  Identify trending Quality Score degradation by comparing current QS to historical baselines.

• skill-067-expected-ctr-improvement

  Find keywords with 'Below Average' Expected CTR and recommend improvements.

• skill-068-ad-relevance-gap-identification

  Flag keywords where ad copy does not match keyword intent.

• skill-069-landing-page-experience-assessment

  Evaluate landing pages for relevance, speed, and mobile-friendliness.

• skill-070-conversion-tracking-completeness

  Verify that all valuable business actions are being tracked as conversions in Google Ads.

• skill-071-conversion-tracking-accuracy

  Cross-reference Google Ads conversion data with actual business data (CRM, e-commerce platform, order system) to verify tracking accuracy.

• skill-072-enhanced-conversions-web

  Verify that Enhanced Conversions for Web is properly implemented to improve conversion measurement accuracy in a privacy-first world.

• skill-073-enhanced-conversions-leads

  Verify that Enhanced Conversions for Leads is properly configured to match offline CRM data back to Google Ads clicks.

• skill-074-server-side-tagging-assessment

  Evaluate the readiness and benefit of migrating from client-side to server-side tagging.

• skill-075-consent-mode-v2

  Verify that Consent Mode v2 is properly implemented to maintain conversion measurement accuracy while respecting user privacy choices.

• skill-076-conversion-action-configuration

  Review and optimize conversion action configuration including counting method, attribution model, value settings, and conversion windows.

• skill-077-data-driven-attribution
• skill-078-landing-page-speed
• skill-079-broken-url-monitoring
• skill-080-offline-conversion-import
• skill-081-micro-conversion-tracking
• skill-082-product-feed-title-optimization
• skill-083-product-feed-attribute-completeness
• skill-085-custom-label-strategy-segmentation
• skill-088-google-product-category-granularity
• skill-089-pmax-asset-group-structure
• skill-090-pmax-audience-signal-configuration
• skill-092-pmax-final-url-expansion-control
• skill-093-pmax-video-asset-review
• skill-094-pmax-cannibalizing-search-detection
• skill-095-pmax-new-customer-acquisition
• skill-098-audience-segmentation-funnel-stage
• skill-099-membership-duration-optimization
• skill-100-rlsa-campaign-strategy
• skill-101-dynamic-remarketing-setup
• skill-102-frequency-capping-management
• skill-103-recent-converter-exclusion
• skill-104-customer-match-list-management
• skill-105-ga4-advanced-audiences
• skill-106-ga4-google-ads-integration
• skill-107-conversion-value-accuracy
• skill-108-cross-device-conversion-tracking
• skill-109-offline-conversion-freshness
• skill-110-conversion-tracking-breakage
• skill-111-data-exclusion-tracking-incidents
• skill-112-return-refund-tracking
• skill-113-proactive-negative-keyword-list-building
• skill-114-account-level-placement-exclusions
• skill-115-display-youtube-placement-performance-review
• skill-116-mobile-app-placement-exclusion
• skill-117-ad-schedule-waste-analysis
• skill-118-click-fraud-invalid-traffic-monitoring
• skill-119-auto-applied-recommendations-review
• skill-120-close-variant-match-expansion-monitoring
• skill-121-impression-share-lost-analysis
• skill-122-automated-keyword-pause-rules
• skill-123-budget-pacing-daily-allocation-scripts
• skill-124-performance-anomaly-alert-configuration
• skill-125-landing-page-health-check-automation
• skill-126-rsa-asset-performance-bulk-analysis
• skill-127-trending-search-term-detection
• skill-128-performance-max-channel-performance
• skill-129-quality-score-monitoring-alert-rules
• skill-130-campaign-enable-pause-scheduling
• skill-131-change-history-monitoring
• skill-133-impression-share-loss-analysis
• skill-135-top-of-page-rate-monitoring
• skill-136-geographic-competitive-intelligence
• skill-137-seasonal-competitive-pattern-tracking
• skill-139-ad-disapproval-monitoring
• skill-141-landing-page-policy-compliance
• skill-142-trademark-policy-management
• skill-145-prelaunch-compliance-checklist
• skill-146-seasonality-bid-adjustment-deployment
• skill-147-seasonal-budget-adjustment-scheduling
• skill-148-seasonal-keyword-calendar-planning
• skill-149-promotional-extensions-countdown-customizers
• skill-150-post-peak-negative-seasonality-adjustment
• skill-151-product-feed-seasonal-keyword-optimization
• skill-152-historical-performance-benchmarking-seasonal-planning
• skill-156-first-party-data-collection-activation-strategy
• skill-159-ai-max-for-search-campaign-assessment
• skill-160-smart-bidding-exploration-configuration
• skill-161-automation-layering-strategy-audit
• skill-162-creative-asset-quality-ai-campaign-optimization

Slash commands (4)

• /google-ads:execute-changes
• /google-ads:get-custom
• /google-ads:get
• /google-ads:validate-changes

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