aaron-marketing

Plugin aaron-marketing from marketplace aaron in aaron-he-zhu/aaron-marketing-skills. Commands read from the repo's manifest — today.

Skills (120)

• ad-account-auditor

  Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not fo

• conversion-signal-qa

  Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platfo

• conversion-value-mapper

  Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversio

• placement-exclusion-manager

  Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive

• ad-creative-builder

  Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the pos

• ad-test-designer

  Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own expor

• bid-strategy-planner

  Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the bud

• landing-experience-checker

  Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/

• audience-segment-builder

  Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user''s OWN customer/CRM/GA4 export into seed audiences, value-based lookal

• campaign-architect

  Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic ove

• product-feed-optimizer

  Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/avai

• search-term-miner

  Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-term

• attribution-reconciler

  Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compare

• budget-pacing-monitor

  Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget all

• fatigue-frequency-manager

  Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for

• paid-measurement-loop

  Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-c

• cold-outbound-sequencer

  Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in compliant"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now

• email-quality-auditor

  Use when the user asks to "audit an email program" or "is this campaign safe to send"; runs a typed 20-item SEND profile with authentication, consent, opt-out, and claim veto checks on own evidence. Not for building deliverability setup — use deliverability-qa; not for designing lifecycle flows — us

• inbox-placement-monitor

  Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS reputation", or "did placement drop after my last send"; produces a per-provider inbox/spam/promotions placement r

• send-experiment-designer

  Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and practically material?"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/durati

• dynamic-content-personalizer

  Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variation

• email-creative-builder

  Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ran

• email-render-builder

  Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text pari

• subject-line-lab

  Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop

• email-sequence-designer

  Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement,

• newsletter-monetization-planner

  Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or "model paid-subscription revenue"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure che

• preference-frequency-manager

  Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for

• reactivation-specialist

  Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a

• deliverability-qa

  Use when the user asks to "run a deliverability pre-flight before I send", "check my SPF/DKIM/DMARC/BIMI", "why am I landing in spam / promotions", or "score my sender reputation and list hygiene"; runs the ONE-TIME pre-send SEND S1 authentication pre-flight and builds the SEND S (Sender-integrity /

• list-growth-designer

  Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-l

• list-hygiene-monitor

  Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a re-permission and prune worklist"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement

• list-segment-builder

  Use when the user asks to "build email segments from my list", "make engaged / lapsed / RFM segments", "set up cart-abandoner or lifecycle-stage audiences", or "build a suppression list of unsubscribes and bounces"; turns the user''s OWN list/CRM/GA4/ecommerce export into behavioral, attribute, and

• content-amplifier

  Use when the user asks to "amplify influencer content with paid media", "set up whitelisting or Spark Ads", "decide which posts to boost", "repurpose influencer content", "turn one video into multiple ads", or "build a UGC asset library"; produces (paid mode) a content-selection scorecard, a paid am

• contract-helper

  Use when the user asks to "draft an influencer contract", "review these agreement terms", or "build a partnership template"; produces a full influencer agreement framework (scope, compensation, usage rights, exclusivity, FTC disclosure), a clause-by-clause review with red flags, and a negotiation ch

• creator-content-auditor

  Use when the user asks to "review this influencer content" or "check if this post meets brand guidelines"; runs the typed STAR pre-publish gate, scores Trust and Appeal on the deliverable, folds in the creator Suitability read, computes the profile-weighted SQS, checks the disclosure/claim/brand-saf

• outreach-manager

  Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tra

• landing-optimizer

  Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap

• performance-analyzer

  Use when the user asks to "analyze influencer campaign performance", "compare influencers", or "find what content worked"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked l

• report-generator

  Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation

• roi-calculator

  Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销

• audience-mapper

  Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named per

• fit-scorer

  Use when the user asks to "score this influencer", "rank these creators for our campaign", or "tell me which influencer is the best fit"; produces the typed STAR Suitability (S) read plus a separately labeled campaign-fit ranking without mixing campaign-specific commercial fit into the Suitability r

• influencer-discovery

  Use when the user asks to "find influencers", "build an influencer list", or "discover creators in [niche]"; produces a multi-platform candidate pool, per-influencer evidence profiles, authenticity red-flag screening, and a Fit-readiness queue without action ranking. Not for STAR scoring or ranking

• trend-spotter

  Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the cr

• brief-generator

  Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer.

• budget-optimizer

  Use when the user asks to "allocate my influencer budget", "optimize spend across tiers", or "compare budget scenarios"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign plan

• campaign-planner

  Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", "track or close a creator campaign", or "record a late campaign correction"; produces the plan and, when requested, a non-canonical evidence tracker with scoped identity, publication, reconciliation, close, and re

• competitor-tracker

  Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance estimates, and a gap/opportunity list. Not for finding your own ne

• launch-asset-packager

  Use when the user asks to "package the launch assets", "build a press kit", or "prep the store listing and go-live checklist"; produces a tier-scoped launch asset manifest with production status — a press kit spec (factsheet, description, history, features, videos, images, logo and icon, awards, con

• message-house-builder

  Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [ne

• pricing-packaging-planner

  Use when the user asks to "plan launch pricing", "design pricing tiers / packaging", or "set up a launch discount / early-bird offer"; produces a launch pricing and packaging plan — tier structure and naming, a value-to-price map aligned to the message house, a launch-offer ladder with a true deadli

• sales-enablement-kit

  Use when the user asks to "build battle cards", "prep the sales team for launch", or "write the internal launch FAQ"; produces the internal enablement kit for a sales-led launch — battle cards vs each named alternative (where we win / where they win / trap questions, every fact traceable), a sales t

• community-launch-runner

  Use when the user asks to "launch on Product Hunt / Hacker News", "prepare community or directory launch submissions", or "plan the launch submission waves"; produces per-platform submission packages — a Product Hunt tagline / gallery / first-comment skeleton, a factual Show HN title and text, per-s

• launch-day-conductor

  Use when the user asks to "run my launch day", "build a launch day runbook / war room", or "decide CONTINUE or ROLLBACK after the push"; produces a pre-conditions gate check (launch-readiness-auditor SHIP verdict + the authoritative date in launch-registry — missing either stops the skill), a dated

• launch-readiness-auditor

  Use when the user asks to "audit our launch plan", "are we ready to launch", or evaluate launch execution/outcomes; runs one typed RAMP preflight, execution, or outcome profile without mixing time horizons. Not for recording launch state — use launch-registry; not for running launch day — use launch

• press-media-relations

  Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed

• launch-feedback-synthesizer

  Use when the user asks to "triage launch feedback", "cluster reviews, comments, and board posts into themes", or "set up a you asked, we shipped loop"; produces a feedback theme digest (frequency, severity, representative quotes per theme), an open→planned→started→completed/declined status loop with

• launch-monitor

  Use when the user asks to "monitor my launch", "track our Product Hunt / Hacker News ranking", or "watch the launch window"; runs the T-0 to T+30 window watch — pre-launch instrumentation verification (UTM/event checks, the upstream of RAMP P1), HN rank/points/comments polling with a comments-over-p

• launch-retro-analyzer

  Use when the user asks to "run a launch retro / post-mortem", "compare launch results vs targets by channel", or "decide what to keep or kill for the next launch"; produces a structured D1/W1/M1 retrospective — a per-channel actual-vs-target table (UTM-attributed own analytics as the truth column, p

• momentum-planner

  Use when the user asks to "keep the launch momentum going after launch week", "plan a changelog / release-notes cadence as GTM", or "is this update worth a relaunch"; produces a T+1→T+30 momentum plan — a launch-moment calendar (milestone / shipped-loop / badge moments only), announcement-tier routi

• early-access-designer

  Use when the user asks to "design an early access program", "set up a waitlist and beta stages", or "define beta graduation criteria"; produces a waitlist→concept→alpha→beta→GA stage ladder with per-stage purpose and opt-in semantics, quantified graduation criteria per stage (labeled Estimated), a c

• launch-tier-planner

  Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / par

• launch-window-planner

  Use when the user asks to "pick a launch date", "plan the launch window", or "set the embargo and lift time"; produces a candidate-window comparison table (conflict / tailwind / risk per window) built from industry-event cycles and the competitor launch calendar, a launch-week vs rolling-release for

• positioning-mapper

  Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the cla

• brand-language-codifier

  Use when the user asks to "codify our brand voice", "define naming rules for our products and tiers", or "write the tone-of-voice guide with banned phrases"; produces the brand-level voice canon (register, tone spectrum, banned-phrase list, few-shot examples drawn only from the brand''s own publishe

• message-system-architect

  Use when the user asks to "author our durable brand message hierarchy", "build the brand message house that seeds the canon", or "define the main narrative, three pillars, and tagline for the whole brand"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona p

• story-bank-builder

  Use when the user asks to "build a story bank", "collect our origin and customer stories", or "assemble reusable proof stories for the message"; assembles reusable narrative units — origin, founder, customer, transformation, and proof stories — each tagged to a claims-ledger ID and a message-house p

• strategic-narrative-designer

  Use when the user asks to "design our change narrative", "build the old-world-to-new-game story arc", or "frame the shift our category is undergoing"; produces a Raskin-style strategic narrative arc — old world → the undeniable shift → winners vs losers under the new rules → the promised land → proo

• message-test-designer

  Use when the user asks to "test our messaging before we scale it", "design a message-market-fit panel", or "run a 5-second comprehension test on our new tagline"; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style

• narrative-drift-monitor

  Use when the user asks to "check if our surfaces have drifted from the canon", "watch for competitor repositioning", or "define when we should reposition"; produces a drift report — self-drift per flagship surface vs the narrative-registry canon over time (via wayback.py, change history Measured wit

• narrative-quality-auditor

  Use when the user asks to "audit our brand narrative" or "is this message on-canon"; runs separate typed TALE truth, system, or effectiveness profiles and never averages them into one composite. Checks differentiation, canon, landing consistency, and evidence integrity. Not for launch readiness — us

• narrative-resonance-monitor

  Use when the user asks to "measure how our narrative is landing", "track echo rate against our canon lexicon", or "check how AI answer engines describe our brand"; produces a resonance report — echo rate (overlap of market language with the narrative-registry canon lexicon, method declared), AI-answ

• narrative-cascade-planner
• narrative-enablement-kit
• pitch-narrative-builder
• proof-point-packager
• audience-belief-mapper
• category-narrative-mapper
• narrative-baseline-mapper
• positioning-truth-tracer
• channel-registry
• consent-registry
• creator-registry
• entity-registry
• launch-registry
• memory-management
• narrative-registry
• offer-claims-registry
• domain-authority-auditor
• offsite-signal-analyzer
• performance-monitor
• rank-tracker
• content-writer
• geo-content-optimizer
• page-play-builder
• serp-markup-builder
• competitor-analysis
• content-gap-analysis
• keyword-research
• serp-analysis
• content-quality-auditor
• on-page-seo-checker
• site-structure-optimizer
• technical-seo-checker
• advocacy-program-designer
• short-video-scripter
• social-calendar-builder
• social-creative-builder
• channel-portfolio-planner
• participation-warmup-planner
• platform-norm-profiler
• voice-dossier-builder
• crisis-response-planner
• engagement-inbox-manager
• social-quality-auditor
• social-selling-planner
• dark-social-attributor
• share-of-voice-tracker
• social-measurement-loop
• social-pulse-monitor

Slash commands (8)

• /aaron-marketing:ad

  Run a paid-ads (ROAS) workflow: audience segments, account structure, ad creative, experiment design, pre-launch signal QA + the account-audit gate, measurement, and attribution. Not sure? Use /aaron-marketing:auto.

• /aaron-marketing:auto

  Natural-language front door to the marketing pack (narrative/TALE, SEO/GEO/SITE, social/ECHO, email/SEND, Paid Ads/ROAS, influencer/STAR, launch/RAMP). Use when a marketing goal is open-ended or spans disciplines, when it is unclear which skill fits, or for requests like 'help with our marketing', '

• /aaron-marketing:email

  Run an email-marketing (SEND) workflow: deliverability/consent setup, segmentation, email creative, lifecycle flows, newsletter monetization, send-testing, and the email-quality audit gate. Not sure? Use /aaron-marketing:auto.

• /aaron-marketing:influencer

  Run an influencer-marketing (STAR) workflow: audience & creator scouting, campaign targeting, briefs, outreach, amplification, and ROI reporting. Not sure? Use /aaron-marketing:auto.

• /aaron-marketing:launch

  Run a product-launch (RAMP) workflow: positioning and launch tiering, window/early-access design, message house and asset kits, the launch-readiness gate with a T-1 go/no-go, launch-day execution, and the post-launch prove loop. Not sure? Use /aaron-marketing:auto.

• /aaron-marketing:narrative

  Run a brand-narrative & messaging (TALE) workflow: trace the current message and positioning truth, architect the durable message house/voice/story canon, land it consistently across every surface, and evaluate resonance with tests and drift monitoring. Not sure? Use /aaron-marketing:auto.

• /aaron-marketing:seo-geo

  SEO/GEO end-to-end along the SITE loop: survey demand and competitors, implement content, tune quality/tech/on-page, and evaluate authority/rankings/reports/memory (--phase survey|implement|tune|evaluate). Not sure? Use /aaron-marketing:auto.

• /aaron-marketing:social

  Run an organic-social (ECHO) workflow: channel portfolio and voice dossiers, platform-native content and calendars, the social-quality gate with a pre-publish go/no-go, community/inbox/crisis operations, and the listening/SOV/dark-social measurement loop. Not sure? Use /aaron-marketing:auto.

Hooks (7)

• SessionStart

  bash

• UserPromptSubmit

  bash

• PreToolUse

  bash

• PostToolUse

  bash

• PostToolUseFailure

  bash

• PostToolBatch

  bash

• Stop

  bash

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