adform-agentic-skills

Plugin adform-agentic-skills from marketplace adform-agentic-skills in adform/agentic-skills. Commands read from the repo's manifest — 2 days ago.

Skills (33)

• adform-audience-discovery

  Audience discovery and exploration for Adform FLOW DSP. Find and evaluate available audience segments including third-party marketplace audiences, first-party data segments, and audience categories. Ideal for campaign planning, audience research, and targeting strategy development. For inventory and

• adform-bid-landscape

  RTB bid-landscape forecast for the Adform FLOW DSP. Shows the CPM-versus-win-rate curve for an RTB line item — auction win share at each CPM and the reachable unique cookies and bid requests. Trigger on "what CPM do I need to win X percent of auctions", "bid landscape", "win rate at this CPM", "is m

• adform-budget-risk-monitor

  Budget delivery risk monitor for the Adform FLOW DSP. Identify budget at risk across a campaign — orders likely to under-deliver or over-spend. Trigger on "budget risk", "which orders will under-deliver", "budget overspend alert", "projected final spend", "am I going to over or under spend", "budget

• adform-buyer-entity-resolver

  Resolve a person's name to their Adform user IDs, and entity names to numeric IDs, on the Adform FLOW DSP. The only single-call path from a campaign manager's name to their user IDs - `agencyListItems` filters on `managerId` but carries no manager name field. Also a fast path for advertiser, campaig

• adform-campaign-management

  Campaign and order configuration for Adform FLOW DSP. Inspect campaign or order settings: full config, RTB budget and capping, labels, brand safety, delivery indications, daily delivery trends, and projected delivery plans. Trigger on "campaign config", "labels on this campaign", "brand safety setti

• adform-campaign-performance

  Campaign performance overview for Adform FLOW DSP. Portfolio-level view of campaigns including spend, pacing, projected delivery, budget deviation, and — via mcpStats — actual performance metrics such as CTR, viewability rate, video completion, and eCPM. For delivery health issues use adform-deliver

• adform-campaign-structure

  Campaign structure review for the Adform FLOW DSP. Navigate the hierarchy of advertiser, campaign, orders, and RTB line items, with budgets, flight dates, status, and targeting. Trigger on "what's in this campaign", "orders and line items under campaign X", "how is this campaign structured", "find t

• adform-channel-conflict-audit

  Direct-versus-RTB channel conflict audit for the Adform FLOW DSP. Detect overlapping inventory between direct line items and RTB line items under the same campaign. Trigger on "channel conflict", "direct vs RTB overlap", "are direct and programmatic competing", "same inventory targeted twice", "inte

• adform-classifier-lookup

  Look up Adform classifier IDs (geo, network, device, content, and mobile reference data) by name via the Adform GraphQL MCP. Covers continents, countries, regions, cities, DMA regions, zip codes, ISPs, languages, locale languages, browsers, device types, device properties, operating systems, display

• adform-creative-discrepancy-audit

  Creative-versus-served discrepancy audit for the Adform FLOW DSP. Verify that the ads serving in a campaign match the setup — catching creative trafficking errors, wrong rotations, or unauthorised substitutions. Trigger on "is the served ad the right one", "creative vs served mismatch", "trafficking

• adform-deal-health-check

  Deal delivery health check for the Adform FLOW DSP. Investigate performance and delivery for deals wired to a campaign and flag any deal with zero or near-zero impressions caused by deal setup, pricing, or publisher supply problems. Trigger on "deal health check", "which deals aren't delivering", "d

• adform-delivery-health

  Delivery health root-cause check for RTB and direct line items on Adform FLOW DSP. Runs structured checks on schedule, pricing, budget, banner assignment, creative audits, and advertiser vertical sensitivity, rolling up to Ok, Warning, or Critical. When pricing is flagged, supplements with mcpStats

• adform-entity-browsing

  Entity and ID resolution for Adform FLOW DSP. Find, list, or inspect advertisers, campaigns, orders, and line items by name or ID. Covers hierarchy browsing with delivery indications, name-to-ID lookup, and advertiser detail including labels and domain settings. Trigger on "find advertiser X", "ID f

• adform-frequency-cap-audit

  Frequency cap compliance audit for the Adform FLOW DSP. Verify that line-item frequency capping settings match the campaign brief or campaign-level constraints, and flag mismatches that risk over-exposure. Trigger on "frequency cap audit", "check frequency capping", "do caps match the brief", "flag

• adform-geo-reference

  Geo reference data, currency rates, and label taxonomy for the Adform FLOW DSP. Use when a programmatic trader needs to search countries, regions, or cities for geo targeting IDs; look up currency exchange rates; or list label groups and their labels. Trigger on "find country ID", "search regions",

• adform-inventory-availability-forecast

  Forward inventory availability sizing for the Adform FLOW DSP. Forecast future supply before launch — how much inventory is available given any private auction types, geos, formats, categories. Trigger on "deal availability forecast", "size the open auction opportunity", "available impressions by de

• adform-inventory-deals

  Inventory and deal discovery for Adform FLOW DSP. Explore marketplace inventory sources, browse deals (private, preferred, open auction), inspect deal groups. Trigger on "what inventory is available", "show me deals", "open auctions", "deal groups", "past traffic for domain or deal", "traffic on bil

• adform-line-items

  Line-item inspection for Adform FLOW DSP. Covers RTB and direct line items: config, targeting rules, delivery indications, creative browsing, and tag creative audit. Trigger on "show me line items", "RTB line item config", "deals wired", "targeting on this line item", "publisher name", "creatives in

• adform-media-plan-review

  Media plan review for the Adform FLOW DSP. Inspect a pre-launch media plan: budgets, schedule, goals, and targeting, or review the candidate campaign tree it would generate. Trigger on "look at my media plan", "review the plan", "what optimisation recommendations does Adform suggest", "what's in pla

• adform-media-plans

  Media plan inspection, forecasting, and AI recommendations for the Adform FLOW DSP. List media plans, inspect a plan's line items, settings, forecast, or get optimisation recommendations. Trigger on "show me plan X", "forecast for this plan", "projected CTR or impressions or cookies", "budget scenar

• adform-pacing-check

  Delivery pacing check for the Adform FLOW DSP. Use whenever a programmatic trader wants to know whether a campaign, order, or line item is pacing correctly. Trigger on "is campaign X pacing ok", "is this on track to spend its budget", "is it under or over delivering", "how much has this spent vs goa

• adform-past-traffic

  Past-traffic lookup for the Adform FLOW DSP. Use when a programmatic trader wants to know how much real traffic a piece of inventory recently saw — unique cookies and bid requests for specific domains, apps, deals, etc. Trigger on "how much traffic does domain X get", "what did this deal or app do r

• adform-pipeline-forecast

  Account-wide forward spend forecast for the Adform FLOW DSP. Projects expected daily RTB spend from the upcoming Monday, explains the change against the last 7 complete days, and breaks it into campaigns ending, campaigns starting, and budgets running out or at risk on continuing campaigns. Trigger

• adform-reach-forecast

  Media plan forecasting for Adform FLOW DSP. Project campaign performance before launch including impressions, reach, spend, and optimal bid pricing to achieve your KPI targets. Ideal for campaign planning, budget allocation, and scenario analysis. For detailed line item bidding analysis, see bid lan

• adform-reporting

  Campaign delivery and spend reporting for Adform FLOW DSP. Monitor current spend, pacing, budget flight status, and delivery projections via delivery indications. Also surfaces dimensional performance metrics (CTR, viewability, video, conversions, eCPM, domain breakdown, bid reasons) via mcpStats. F

• adform-segment-governance

  First-party segment governance audit for the Adform FLOW DSP. Audit DMP and first-party segments for an advertiser — find stale or unused segments, review sizes, and validate segment builder. Trigger on "segment governance", "stale segments", "unused first-party segments", "segment builder rule vali

• adform-stale-entity-audit

  Governance audit for stale and orphaned entities on the Adform FLOW DSP. Audit governance issues that risk budget leakage — campaigns past their end date but still active, and RTB line items whose parent order is inactive or ended but the line item is still live. Trigger on "campaigns ended but stil

• adform-stats-performance

  Dimensional performance reporting for Adform FLOW DSP using mcpStats. Query actual ad serving metrics — impressions, clicks, CTR, eCPM, cost, viewability, video completion, conversions, RTB win rate, bid reasons — broken down by date, campaign, line item, advertiser, domain, deal, banner, order, tag

• adform-targeting-segments

  Targeting lists, segments, DMP, brand safety, and contextual data for Adform FLOW DSP. Inspect domain/app targeting lists, browse segments and data providers, explore DMP taxonomy, and check brand safety and contextual providers, categories, and per-advertiser CPM fee rates. Trigger on "domain targe

• adform-taxonomy-governance

  Naming convention and label taxonomy governance audit for Adform FLOW DSP. Audits campaign, order, or line-item names against a naming pattern, detects duplicates, and checks campaigns carry required labels. Trigger on "naming convention audit", "do campaign names follow the pattern", "flag non-comp

• adform-tracking-tags

  Tracking points, tracking filters, tags, and creative inspection for the Adform FLOW DSP. List tracking points, inspect filter rules, browse tags, look up creatives by UUID, view ad members, list ad sizes, or check published ad versions. Trigger on "tracking points", "tracking filters", "tags in cam

• adform-underdelivery-triage

  Account-wide underdelivery triage for the Adform FLOW DSP. Finds every active RTB line item underpacing by more than 20%, projects how much of its goal will remain undelivered, ranks them by urgency, and gives each one a diagnosis grounded in delivery health and bid data. Trigger on "what is underde

• adform-viewability-audit

  Viewability settings consistency audit for the Adform FLOW DSP. Confirm viewability measurement is consistent across an advertiser's campaigns and flag deviations that would make reporting inconsistent. Trigger on "viewability audit", "are viewability settings consistent", "check measurement standar

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