Practitioner skills for Adobe Analytics via the AA MCP server
Plugin adobe-analytics from marketplace adobe-skills in adobe/skills. Commands read from the repo's manifest — today.
aa-conversion-funnel-analysisAnalyzes a multi-step conversion funnel to find where visitors drop off and which steps have the worst leakage. Use this skill when someone describes a journey and asks about conversion rates, drop-off, fallout, or step completion. Trigger for "analyze our checkout funnel," "where are visitors dropp
aa-executive-briefingGenerates a concise, executive-ready performance summary covering key metrics, trends, and what's driving movement. Use this skill when someone needs to produce a briefing, executive summary, performance narrative, or stakeholder readout — for example, "write an exec summary of last week's performan
aa-kpi-pulseProduces a compact KPI digest showing how key metrics changed over a period and what's driving the movement. Use this skill when someone asks for a performance summary, a weekly recap, a morning briefing, a KPI update, or any variation of "how did we do this week/month." Also trigger for "give me a
aa-segment-performance-comparatorCompares the performance of two or more audience segments across key metrics side by side. Use this skill when someone wants to compare audiences or visitor groups — for example, "how do mobile visitors compare to desktop on conversion," "compare new vs. returning visitors," "show me the difference
aa-top-movers-watchlistIdentifies which items (pages, campaigns, products, channels, regions) had the biggest increases or decreases for a key metric between two time periods. Use this skill when someone asks "what's up and what's down," "which campaigns moved the most," "top gainers and losers," "what pages are trending,
adobe-analyticsconnects to: https://aa-mcp.adobe.io/mcp
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