marketing-mastery

Plugin marketing-mastery from marketplace marketing-mastery in atrisorb/marketing-mastery-plugin. Commands read from the repo's manifest — 1 month ago.

Skills (18)

• account-based-marketing

  Design account-based marketing (ABM) and key-account programs for B2B — select and tier target accounts, map the buying group, orchestrate personalized multi-touch plays across the customer journey, align marketing and sales, and deliver digital content timed to each journey stage. Use whenever the

• b2b-buying-behavior

  Analyze and act on how organizations buy — map the buying center/DMU and its roles, classify the buy-class (new task, modified rebuy, straight rebuy), work the multi-stage buying process, reduce the buyer's perceived uncertainty, apply the Kraljic purchasing matrix, and move from transactional to re

• brand-lifecycle-diagnostic

  Diagnose which life stage a brand or product is in (pre-launch, introduction, growth, maturity, decline, revitalization) and route to the right marketing playbook for that stage. Use this FIRST whenever the user wants a marketing strategy, plan, or diagnosis for a specific brand — new or established

• circular-economy-marketing

  Design marketing for the circular economy and sustainable value — shift the mix from product/place/price/promotion to the circular 4E (Experience, Everyplace, Exchange, Evangelism), build product-service-system and "as-a-service" value models (reuse, repair, remanufacture, sharing, pay-per-use), ove

• customer-acquisition-retention

  Design the full customer lifecycle growth engine — acquisition (channels, funnel, offers), activation and onboarding to first value, retention and loyalty (satisfaction, CRM, churn reduction, win-back), and expansion (cross-sell, up-sell, referral). Grounds it in the economics that keeping a custome

• digital-business-models

  Choose and design digital and as-a-service business models — SaaS, PaaS, IaaS, HaaS/hardware-as-a-service, on-premise vs. cloud vs. hybrid, API/platform/marketplace and two-sided models, and the servitization shift from selling products to selling outcomes. Covers packaging, pricing metaphors, value

• distribution-channel-strategy

  Design and manage distribution channels — choose direct vs. indirect, set channel length and intensity, allocate functions along the channel, pick push vs. pull, manage intermediaries (distributors, agents, brokers, OEM/VAR), and coordinate omnichannel/e-commerce and trade marketing. Use whenever th

• innovation-diffusion-strategy

  Build go-to-market strategy for innovations using diffusion and adoption theory — Rogers' adopter categories and S-curve, the Bass model for forecasting adoption, Moore's technology-adoption life cycle and "crossing the chasm", disruptive innovation (Christensen), technology S-curves/discontinuities

• market-environment-analysis

  Run a rigorous external and internal strategic analysis for a brand — PESTEL/STEEP macro scan, Porter's Five Forces industry structure, Porter's Value Chain internal audit, then synthesize into a weighted SWOT and convert it into an actionable TOWS matrix. Use whenever the user needs a situation ana

• market-research-sizing

  Plan market research and size a market — design qualitative and quantitative research, choose primary vs. secondary sources, size the opportunity with TAM/SAM/SOM (top-down and bottom-up), and translate demand into a defensible forecast. Use whenever the user needs market research design, market siz

• marketing-communications-plan

  Build an integrated marketing communications plan — set objectives along the AIDA/awareness-to-action path, define the message, select the communication mix (advertising, personal selling, PR, sales promotion, direct/digital), set the budget, and measure results. Strong on B2B communication (lead-ge

• marketing-mix-planner

  Design a coherent marketing mix (4P for products, 7P for services and experience-led businesses) that delivers a chosen positioning, tuned to the brand's lifecycle stage and objectives. Use whenever the user needs a marketing mix, 4P/7P plan, "how do we go to market", operational marketing plan, or

• marketing-plan-builder

  Build a complete, board-ready marketing plan (or the marketing section of a business plan) — executive summary, corporate/strategic review, market understanding, position assessment, SWOT/TOWS, strategy (STP + value proposition), the marketing-mix program with a Gantt, financials/P&L and budget, and

• new-product-launch-gtm

  Plan a new-product launch and go-to-market — pre-launch validation and readiness, launch objectives and target beachhead, positioning and messaging, the 360° launch mix and timeline, channel/sales enablement, metrics, and a pre-mortem against the known reasons launches fail. Use whenever the user is

• pricing-strategy

  Set and defend prices using the three orientations — cost-based (markup, break-even, ROI), competition-based, and value/market-based — plus lifecycle pricing, break-even math, willingness-to-pay research, pocket-price/waterfall analysis, and dynamic/yield management. Use whenever the user needs to p

• saas-growth-metrics

  Define, calculate, and act on subscription/SaaS and digital growth metrics — MRR/ARR, gross and net revenue retention, logo and revenue churn, CAC, LTV, LTV/CAC, CAC payback, the AARRR pirate funnel, activation, expansion, and unit economics — plus the marketing-funnel and attribution metrics. Use w

• segmentation-targeting-positioning

  Build a complete STP strategy — segment a market with the right bases, evaluate and select target segments, then craft a differentiated positioning with a positioning statement and perceptual map. Use whenever the user needs segmentation, targeting, a target audience/persona definition, positioning

• value-proposition-design

  Design and quantify a value proposition — map customer jobs, pains, and gains (Jobs-to-be-Done + Value Proposition Canvas), classify requirements with the Kano model, and build a quantified, differentiated value story for B2B or B2C. Use whenever the user needs a value proposition, value prop canvas

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