boarlabs

Plugin boarlabs from marketplace boarlabs in boarlabsxyz/skills. Commands read from the repo's manifest — 20 days ago.

Skills (76)

• boar_codex

  Hand a reading to Codex and read back one summary: a research run (one precise question about the web or the repository, with a criterion of done) or a plan-read (a second reading of a spec draft, a research file or a decision before it is relied on). Use for mpc_grilling's and mpc_research's legwor

• boar_review

  Check a result (a Google Doc or Drive file, a ClickUp task or doc, a Miro board, a Claude artifact) against its ticket before the ticket closes: Playwright screenshots of it plus five models (Fable, Codex, three from OpenRouter) reading on two axes, a finding counts when two of them raise it. Use wh

• boar_setup

  Set up this repository for the boarlabs plugin: install check, prerequisites, start.sh and .env.example, the issue tracker and doc layout, then commit and push. Run once per repository; safe to run again.

• chs_ab-testing

  When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version

• chs_ad-creative

  When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'creative tes

• chs_ads

  When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'Linked

• chs_ai-seo

  When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatG

• chs_analytics

  When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "Mixpanel

• chs_aso

  When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app c

• chs_attribution

  When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which c

• chs_churn-prevention

  When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit sur

• chs_co-marketing

  When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,

• chs_cold-email

  Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn, multichannel cadences, and reply handling. Use when the user mentions "cold email," "cold outreach," "outbound," "prospecting email," "SDR emails," "follow-up sequence," "nobody's replying,

• chs_community-marketing

  Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup

• chs_competitor-profiling

  When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my compe

• chs_competitors

  When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we

• chs_content-strategy

  When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content m

• chs_conversion-tracking

  Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events,

• chs_copy-editing

  When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean u

• chs_copywriting

  When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "C

• chs_cro

  When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'i

• chs_customer-research

  When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "cu

• chs_directory-submissions

  When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Prod

• chs_emails

  When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "l

• chs_events

  When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up

• chs_free-tools

  When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a too

• chs_image

  When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero

• chs_influencer-marketing

  When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsor

• chs_launch

  When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,' 'g

• chs_lead-magnets

  When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "reso

• chs_link-building

  When the user wants to earn backlinks or third-party mentions that lift rankings and AI citations. Also use when the user mentions 'link building,' 'linkbuilding,' 'backlinks,' 'get more backlinks,' 'link prospecting,' 'link gap,' 'competitor backlinks,' 'unlinked mentions,' 'link reclamation,' 'bro

• chs_marketing-council

  When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council

• chs_marketing-ideas

  When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't kno

• chs_marketing-loops

  When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing

• chs_marketing-plan

  When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan,"

• chs_marketing-psychology

  When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'socia

• chs_offers

  When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'i

• chs_onboarding

  When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience

• chs_paywalls

  When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reache

• chs_popups

  When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a p

• chs_pricing

  When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge

• chs_product-marketing

  When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' 'brand voice,' 'tone of voic

• chs_programmatic-seo

  When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for

• chs_prospecting

  When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find leads," "lead list," "outbound list," "target account list," "ICP-fit accounts,"

• chs_public-relations

  When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'press,' 'press release,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'n

• chs_referrals

  When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals

• chs_revops

  When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'outbound pipeline stages,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automat

• chs_sales-enablement

  When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook

• chs_schema

  When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "kn

• chs_seo-audit

  When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "s

• chs_signup

  When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing

• chs_site-architecture

  When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL st

• chs_sms

  When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS auto

• chs_social

  When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'so

• chs_video

  When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'H

• mpc_ask-matt

  Ask which skill or flow fits your situation. A router over the skills in this plugin.

• mpc_domain-modeling

  Build and sharpen a project's domain model. Use when discussing codebase terminology, writing or editing a GLOSSARY.md, or recording or editing an ADR.

• mpc_grill-me

  A relentless interview to sharpen a plan or design.

• mpc_grill-with-docs

  A relentless interview to sharpen a plan or design, which also creates docs (ADR's and glossary) as we go.

• mpc_grilling

  Grill the user relentlessly about a plan, decision, or idea. Use when the user wants to stress-test their thinking, or uses any 'grill' trigger phrases.

• mpc_handoff

  Compact the current conversation into a handoff document for another agent to pick up.

• mpc_implement-spec

  Make the results of a whole spec from /boarlabs:mpc_to-spec and /boarlabs:mpc_to-tickets: every ticket's result on its platform, each one checked by /boarlabs:boar_review.

• mpc_implement

  Make the result of a ticket (or a small spec) on its platform and check it with /boarlabs:boar_review.

• mpc_research

  Investigate a question against high-trust primary sources and capture the findings as a Markdown file in the repo. Use when the user wants a topic researched, docs or API facts gathered, or reading legwork delegated to a background agent.

• mpc_setup-matt-pocock-skills

  Configure this repo for the engineering skills: set up its issue tracker, triage label vocabulary, and domain doc layout. Run once before first use of the other engineering skills.

• mpc_teach

  Teach the user a new skill or concept, within this workspace.

• mpc_to-questionnaire

  Turn a decision you can't fully answer into a questionnaire for someone else to fill in.

• mpc_to-spec

  Turn the current conversation into a spec and publish it to the project issue tracker: no interview, just synthesis of what you've already discussed.

• mpc_to-tickets

  Break a plan, spec, or the current conversation into a set of tickets, each declaring its blocking edges, its Result and its Marketing line, published to the configured tracker (edges as text in one file per ticket locally, or native blocking links on a real tracker).

• mpc_triage

  Move issues and external PRs through a state machine of triage roles, categorise, verify, grill if needed, and write agent-ready briefs.

• mpc_wait-what

  Stop. That last message did not land: re-pitch it.

• mpc_wayfinder

  Plan a huge chunk of work (more than one agent session can hold) as a shared map of decision tickets on your issue tracker, and resolve them one at a time until the way to the destination is clear.

• mpc_writing-beats

  Writing, exploit; assemble raw material into a journey of beats, grounding each term before a beat leans on it.

• mpc_writing-for-agents

  Writing documents for agents. Use when creating or editing skills, or modifying AGENTS.md or CLAUDE.md.

• mpc_writing-fragments

  Writing, explore: mine raw fragments, no structure yet.

• mpc_writing-shape

  Writing, exploit: shape raw material into an article, paragraph by paragraph.

MCP servers (2)

• playwright

  runs: npx -y @playwright/mcp@latest --browser chrome --user-data-dir ${CLAUDE_PLUGIN_DATA}/playwright-profile

• context7

  runs: npx -y @upstash/context7-mcp@latest

Similar plugins