claude

100m-offers

8 skills for creating irresistible offers, extracted from $100M Offers by Alex Hormozi

42 on GitHubby BookForgev1.0.0CC-BY-SA-4.0updated 6 months ago

Not in a marketplace yet, so it loads for one session with --plugin-dir.

Plugin 100m-offers in bookforge-ai/bookforge-skills. Commands read from the repo's manifest — 1 month ago.

This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.

What it installs

Skills (8)

  • bonus-stacking-system

    Build and present a bonus stack that makes your core offer feel irresistible by applying an 11-point bonus quality checklist, a before/after-objection deployment sequence for one-on-one sales, and a 3-step partner bonus system that sources free high-value bonuses from adjacent businesses. Use this s

  • grand-slam-offer-creation

    Build a complete, differentiated offer bundle from scratch using a 5-step process: define the target customer's dream outcome, map every obstacle they face, convert those obstacles into named solution components, select the highest-value delivery formats for each, then trim low-value items and stack

  • guarantee-design-and-selection

    Design, select, and word a risk-reversal guarantee for a product or service offer. Use this skill when the user wants to add a guarantee to an offer, asks "what kind of guarantee should I offer," says prospects are hesitant or objecting to the price or risk, wants to reduce refund fear without killi

  • offer-naming-magic-formula

    Apply when you need to name a new offer, program, service, or promotion — or when an existing offer's response rate has dropped and you suspect the name is the bottleneck. Generates 3-5 testable offer name variants using the five-component naming framework (magnetic reason, target audience, goal, ti

  • premium-pricing-strategy

    Use when a business is pricing by copying competitors, losing deals on price, or struggling to grow margins — to diagnose commoditization, justify a premium price point with ROI evidence, and calculate the niche-specific multiplier that unlocks value-driven purchasing.

  • scarcity-and-urgency-tactics

    Add scarcity and urgency layers to a completed offer to increase conversion rate and perceived value without changing the offer itself. Use this skill when you have a defined offer but conversion is sluggish, when prospects say "I'll think about it" or "maybe later," when you are launching a promoti

  • target-market-selection

    Score and select a target market before building any offer. Use this skill when starting a new business, evaluating a niche, choosing between customer segments, questioning why an existing offer is underperforming despite good execution, or deciding how narrowly to specialize. Activates on phrases l

  • value-equation-offer-audit

    Audit and score an existing offer or service using the four-driver perceived value formula (Hormozi's "Value Equation"): Dream Outcome × Perceived Likelihood of Achievement ÷ (Time Delay × Effort & Sacrifice). Use this skill when an offer is underpriced relative to its actual value, getting price ob

Hooks (1)

  • SessionStart

    "${CLAUDE_PLUGIN_ROOT}/hooks/session-start"

View source on GitHub

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