claude

made-to-stick

10 sticky messaging skills from Made to Stick by Chip Heath and Dan Heath — audit drafts against the SUCCESs framework, extract Commander's Intent core messages, build curiosity-gap hooks, rewrite abstract language into sensory copy, pick Sinatra-test credibility evidence, choose identity-based emotional appeals, and orchestrate end-to-end message clinics

42 on GitHubby BookForgev1.0.0CC-BY-SA-4.0updated 6 months agocommunication
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Plugin made-to-stick from marketplace bookforge-skills in bookforge-ai/bookforge-skills. Commands read from the repo's manifest — 1 month ago.

This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.

What it installs

Skills (10)

  • concrete-language-rewriter

    Rewrite abstract, theoretical, or jargon-heavy passages into sensory, schema-based language the audience can already picture — using three named techniques (schema tap, high-concept pitch, generative analogy). Use this skill whenever a draft sounds abstract, strategy-level, or theoretical and the us

  • core-message-extractor

    Extract the single-sentence core of any message — the one thing that must survive if everything else is lost. Use this skill whenever the user asks 'what's my one sentence?', 'simplify this pitch', 'find the core', 'one-liner for this', 'elevator pitch', 'boil this down', 'what's the headline?', 'TL

  • credibility-evidence-selector

    Pick the strongest credibility evidence for a claim and kill weak evidence chains with the Sinatra Test. Use this skill whenever the user asks 'how do I prove this?', 'how do I make this more credible?', 'which statistic should I cite?', 'do I need a source for this?', 'how do I build trust?', 'this

  • curiosity-gap-architect

    Build an Unexpected hook for a message, pitch, essay, ad, talk, or email — first break the audience's expected pattern to CAPTURE attention, then open a curiosity gap (a knowledge gap they didn't know existed) to HOLD attention all the way to the core message. Use this skill whenever the user says '

  • curse-of-knowledge-detector

    Diagnose a draft for the Curse of Knowledge — the expert blind spot that makes insiders write copy full of unexplained jargon, buried assumptions, strategy-level abstractions, and tacit shared context that lose non-expert audiences. Use this skill whenever reviewing a pitch, announcement, explainer,

  • emotional-appeal-selector

    Choose the emotional lever that will make an audience actually care about a message — and strip out the analytical priming that kills charity before the emotional ask lands. Use this skill whenever a message is technically correct but emotionally flat, whenever the user asks "how do I make them care

  • message-clinic-runner

    Run the full Made-to-Stick Idea Clinic on a draft message — diagnose it against SUCCESs, rewrite the weak dimensions, and ship a before/after pair with a one-sentence punch line explaining why the revision works. This is the end-to-end rework orchestrator for ONE draft at a time. Use this skill when

  • stickiness-audit

    Run the full SUCCESs stickiness audit on a draft message, pitch, announcement, slide, speech, landing page, or internal memo — the book's capstone diagnostic. Scores the draft across the six SUCCESs principles (Simple, Unexpected, Concrete, Credible, Emotional, Stories) plus the Curse of Knowledge v

  • sticky-message-antipattern-detector

    Scan a draft, pitch, or copy for the named failure modes that kill stickiness — buried leads, decision paralysis, common-sense sedation, semantic stretch, stats-without-story, abstract strategy talk, scope creep, and the direct-message fallacy. Use this skill whenever a user asks to audit a draft, d

  • story-plot-selector

    Pick the right story plot (Challenge / Connection / Creativity) and structure it so it drives the specific action you need — and decide whether to deliver it as a springboard story or a direct argument. Use this skill whenever the user needs to find, pick, or shape a story, anecdote, or case study f

Hooks (1)

  • SessionStart

    ${CLAUDE_PLUGIN_ROOT}/hooks/session-start

View source on GitHub

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