claude

spin-selling

11 B2B sales skills from SPIN Selling by Neil Rackham — plan SPIN question sequences, classify implied vs explicit needs, audit FAB statements, and replace closing pressure with structured commitment-advance progression

42 on GitHubby BookForgev1.0.0CC-BY-SA-4.0updated 6 months agosales
/

Plugin spin-selling from marketplace bookforge-skills in bookforge-ai/bookforge-skills. Commands read from the repo's manifest — 1 month ago.

This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.

What it installs

Skills (11)

  • benefit-statement-drafter

    Draft Benefit statements that link product capabilities to specific customer-expressed Explicit Needs. Use this skill when preparing follow-up emails, proposals, or demos after a discovery call, when someone asks 'how should I frame our solution for this customer?', 'draft Rackham-style benefits for

  • call-outcome-classifier

    Classify whether a sales call outcome was an Order, an Advance, a Continuation, or a No-sale — and flag when the seller has misread a Continuation as success. Use when someone asks "did this call go well?", "was this a successful call?", "classify this call outcome", "is this a Continuation or an Ad

  • closing-attitude-self-assessment

    Administer and score the Closing-Attitude Scale — a 15-item validated psychometric from SPIN Selling research. Use when a salesperson wants to evaluate whether their attitude toward closing techniques fits the kind of sale they are running, assess whether they are closing too aggressively or too pas

  • commitment-and-advance-planner

    Plan the specific commitment to target on a B2B sales call, and script how to obtain it without using closing pressure. Use this skill when someone asks "how do I close this deal", "what should I ask for at the end of the call?", "should I push for the close on Tuesday?", "how do I get this prospect

  • discovery-call-opening-planner

    Plan a discovery call opening that earns the right to ask questions — without leading with product details or personal rapport fishing. Use this skill whenever a B2B rep is preparing for a sales call and needs to know what to say in the first 60-90 seconds, when someone asks 'how should I open this

  • fab-statement-classifier

    Classify seller statements as Features, Advantages, or true Benefits using Rackham's strict FAB definitions. Use this skill to audit a pitch deck, sales email, demo script, or call transcript for FAB distribution. Invoke when someone asks 'are these benefits or advantages?', 'is this a feature or a

  • need-type-classifier

    Classify customer statements from sales calls as Implied Needs (problems, difficulties, dissatisfactions) or Explicit Needs (wants, desires, intentions to act). Use this skill whenever a sales rep shares something a prospect said and asks what to do next, when reviewing call notes or transcripts to

  • objection-source-diagnoser

    Diagnose WHY a deal is accumulating objections by tracing each one back to its root-cause seller behavior. Use this skill when a customer keeps pushing back, when you're getting too many price objections, when the prospect raised concerns you don't know how to address, when a rep asks 'why does my p

  • sales-call-plan-do-review-coach

    Wrap a structured Plan-Do-Review learning loop around any B2B sales call. Use this skill when someone says 'prep me for tomorrow's call with [company]', 'review my call from yesterday', 'help me debrief this meeting', 'what should I learn from this call?', 'build a call brief for next week', 'post-c

  • spin-discovery-question-planner

    Plan Situation, Problem, Implication, and Need-payoff (SPIN) questions for a specific B2B sales call. Use this skill whenever a sales rep wants to prepare discovery questions for an upcoming meeting, when someone asks 'what should I ask in this call?', when planning questions for a deal in any indus

  • spin-skill-practice-coach

    Build a personalized multi-week SPIN practice plan for a B2B sales rep learning the SPIN methodology. Use this skill when someone is new to SPIN and wants to build the skill systematically, when a rep says 'I read SPIN Selling but can't put it into practice', when someone asks 'how do I actually lea

Hooks (1)

  • SessionStart

    ${CLAUDE_PLUGIN_ROOT}/hooks/session-start

View source on GitHub

More from bookforge-ai/bookforge-skills

All 23 plugins →

16 skills for enterprise application architecture: pattern-family selectors, pattern implementers, and audit skills — extracted from Patterns of Enterprise Application Architecture by Martin Fowler.

16 skills · hooks

42

16 legacy code skills from Working Effectively with Legacy Code by Michael C. Feathers — the Legacy Code Change Algorithm, seam type selection, characterization test writing, dependency-breaking techniques, monster method decomposition, big class extraction, and more

16 skills · hooks

42

15 design pattern skills from Design Patterns: Elements of Reusable Object-Oriented Software

15 skills · hooks

42

14 agent skills for building secure and reliable systems — threat modeling, secure design, least-privilege access, blast radius containment, code review, deployment pipelines, incident response, and disaster recovery. From Building Secure and Reliable Systems by Adkins, Beyer, Blankinship, Lewandowski, Oprea, Stubblefield.

14 skills · hooks

42

Similar plugins

Business-domain pod templates for the federated business autopilot (ADR-164 Phase 2) — pod templates plus a dry-run-by-default single-tick runner that validates, reserves budget, and resolves agent roles before posting to the BBS room

1 skill

ruvnet/ruflo 81,589

marketing-skills

claudecodex

53 marketing skills for technical marketers and founders: CRO, copywriting, cold email, prospecting, SEO, AI SEO, paid ads, SMS, ad creative, video production, image generation, co-marketing, churn prevention, pricing, referrals, revenue operations, sales enablement, customer research, site architecture, comprehensive AARRR-structured marketing plans, public relations and earned media, offer design, event marketing and webinars, and more

53 skills

coreyhaines31/marketingskills 59,996

hunter

claudecodex

Find and verify professional email addresses, search contacts by domain, and enrich company data -- directly in Claude.

13 skills · 1 MCP server

anthropics/claude-plugins-official 47,076

Customer support workflow automation, sales pipeline management, email campaigns, and CRM integration

2 agents

wshobson/agents 42,461

Pre-built small business workflows to help you run and grow your business. Supports a majority of the tools you already use. You approve every step that touches money or customers. Install and then ask Claude to help you get onboarded.

44 skills · 35 MCP servers

anthropics/knowledge-work-plugins 35,601

47 marketing skills across 8 pods: Content, SEO & AEO, CRO, Channels, Growth, Intelligence, Sales enablement, and X/Twitter growth. 62 Python tools, 89 reference docs.

47 skills · hooks

alirezarezvani/claude-skills 29,725

Maintain spin-selling?

This page updates itself from your repo. Add the badge to your README, or get it Featured to pin it above the organic results with a followed link to your site.

claude & codex plugins23 plugins