the-1-page-marketing-plan

Plugin the-1-page-marketing-plan from marketplace bookforge-skills in bookforge-ai/bookforge-skills. Commands read from the repo's manifest — 1 month ago.

Skills (13)

• advertising-media-roi-framework

  Use when selecting advertising media channels, calculating Customer Acquisition Cost (CAC) per channel, deciding whether to stop, measure, or scale each channel, checking for dangerous single-point-of-failure lead source dependencies, or building a diversified media plan with per-channel tracking se

• customer-experience-systems-design

  Design and document the four core business systems (Marketing, Sales, Fulfillment, Administration) and create memorable customer experiences through experience design and innovation. Use this skill when you want to systematize your business, build an operations manual, create checklists for recurrin

• customer-lifetime-value-growth

  Grow Customer Lifetime Value (CLV) using five proven levers — raise prices, upsell at point of purchase, move customers up an ascension ladder, increase purchase frequency through reminders and subscriptions, and win back lapsed customers with a reactivation campaign. Use this skill when you want to

• customer-revenue-quality-audit

  Classify every customer into one of four archetypes — Tribe, Churners, Vampires, or Snow Leopards — score your customer base using Net Promoter Score (NPS), and produce a segmentation report with a concrete fire/grow decision per customer. Use this skill when you want to run a customer audit, audit

• irresistible-offer-builder

  Use this skill to construct a complete, irresistible offer using

• lead-capture-ethical-bribe-design

  Use this skill to design a lead-capture ad strategy using an

• lead-nurture-sequence-design

  Use this skill to design a complete lead nurture system for a small

• marketing-message-and-usp-crafting

  Use this skill to craft a differentiated Unique Selling Proposition

• marketing-metrics-dashboard

  Build a marketing metrics dashboard tracking the 7 key numbers every small business must measure: Leads, Conversion Rate, Average Transaction Value (ATV), Break-Even Point, Gross Margin, Churn Rate, and Customer Lifetime Value (CLV) — plus Customer Acquisition Cost (CAC). Use this skill whenever the

• marketing-plan-canvas

  Use this skill to build, assemble, or audit a complete 9-square

• referral-system-design

  Design an active referral system for a small business. Use this skill when you want to get more referrals, build a referral system, stop relying on word of mouth, ask for referrals without seeming desperate, write a referral script, create a gift card referral mechanism, apply the bystander effect o

• sales-conversion-trust-system

  Use when ready to convert nurtured leads into paying customers. Triggers on: "sales conversion", "close sales", "convert leads", "outrageous guarantee", "risk reversal", "3-tier pricing", "tiered pricing", "try before you buy", "free trial design", "trust signals", "testimonials", "customer objectio

• target-market-selection-pvp-index

  Use this skill to select the ideal target market or customer

Hooks (1)

• SessionStart

  ${CLAUDE_PLUGIN_ROOT}/hooks/session-start

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