traction

Plugin traction from marketplace bookforge-skills in bookforge-ai/bookforge-skills. Commands read from the repo's manifest — 1 month ago.

Skills (13)

• bullseye-channel-selection

  Guide systematic customer acquisition channel selection using the Bullseye Framework. Use whenever a startup founder, growth marketer, or product leader is deciding which marketing channel to focus on, evaluating customer acquisition options, choosing between viral, SEO, SEM, content, sales, PR, or

• business-development-pipeline

  Build a business development pipeline with 5 partnership types, attribute-based partner selection, and a 9-step BD process. Use whenever a founder or BD lead is planning partnerships, pursuing integration deals, negotiating licensing, structuring joint ventures, setting up distribution deals, sourci

• content-and-email-marketing

  Design content marketing and email lifecycle programs that work together as an acquisition engine. Use whenever a founder or marketer is planning a blog, newsletter, content calendar, email sequences, lead magnets, drip campaigns, onboarding emails, activation emails, retention emails, or any combin

• engineering-as-marketing

  Design free tools and micro-sites that acquire customers through engineering effort rather than ad spend. Use whenever a founder or marketer wants to build a free calculator, tool, widget, grader, or educational resource as a customer acquisition channel. Activates on phrases like 'engineering as ma

• existing-platform-leverage

  Leverage existing platforms with large user bases (App Stores, browser extensions, social networks, super-platforms) for startup customer acquisition via parasitic growth patterns. Use whenever a founder is planning to distribute via app stores, building browser extensions, targeting Facebook or Twi

• sem-performance-optimization

  Optimize Search Engine Marketing performance using CTR, CPC, CPA formulas, Quality Score benchmarks, and keyword profitability filtering. Use whenever a founder or marketer is running Google Ads, Bing Ads, or any SEM campaign, measuring CAC on paid search, optimizing ad groups, pruning unprofitable

• seo-channel-strategy

  Select and execute an SEO strategy using the fat-head vs long-tail binary decision framework. Use whenever a founder or marketer is planning SEO, comparing organic search strategies, choosing between targeting high-volume category keywords or many low-volume long-tail terms, evaluating keyword diffi

• startup-critical-path-planning

  Guide a startup to set a single quantified traction goal and define the critical path of milestones to reach it. Use whenever a founder needs to prioritize activities, set growth goals, define milestones, decide what NOT to work on, plan quarterly/yearly execution, cascade goals to teams, escape the

• startup-pr-outreach

  Guide startup PR and unconventional PR outreach using the media chain, pitch templates, and amplification tactics. Use whenever a founder or marketer needs to pitch reporters, plan a PR campaign, land media coverage, run a publicity stunt, amplify a press story, use HARO, build reporter relationship

• startup-sales-process

  Design startup sales processes using SPIN Selling, A/B/C lead tiering, PNAME qualification, and sales funnel design. Use whenever a founder or sales lead is building a sales process, prioritizing leads, qualifying prospects, structuring sales calls, designing a sales funnel, dealing with enterprise

• startup-traction-strategy-by-phase

  Guide startup growth strategy by diagnosing which phase the startup is in (Phase I: making something people want, Phase II: marketing something people want, Phase III: scaling) and selecting phase-appropriate traction channels. Use whenever a startup founder, growth marketer, or product leader is de

• traction-channel-testing

  Design and run cheap validation tests for customer acquisition channels before committing budget. Use whenever a startup founder, growth marketer, or product leader needs to test a marketing channel, validate CAC and LTV assumptions, set up A/B testing, calculate whether a channel can hit growth tar

• viral-growth-loop-design

  Design and measure viral growth loops using the viral coefficient (K-factor), viral loop type taxonomy, and cycle time optimization. Use whenever a startup founder, growth marketer, or product lead is designing referral programs, measuring word-of-mouth, building viral features, calculating K-factor

Hooks (1)

• SessionStart

  ${CLAUDE_PLUGIN_ROOT}/hooks/session-start

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