mattpocock-skills
claudeMatt Pocock's agent skills for real engineering (grilling, spec/ticket flows, TDD, code review, domain modelling and more).
39 skills
18 specialized marketing agents, 55+ skills, 22 commands, and production-ready hooks for campaign planning, copywriting, SEO, analytics, and growth experimentation
Plugin everything-claude-marketing from marketplace everything-claude-marketing in brainbytes-dev/everything-claude-marketing. Commands read from the repo's manifest — 1 month ago.
This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.
ab-testingDesign, execute, and analyze A/B tests across marketing channels. Use when running experiments on landing pages, emails, ads, or features.
analytics-attributionMarketing attribution modeling to understand channel contribution and optimize spend. Use when measuring marketing effectiveness or allocating budget.
analytics-dashboardsDesign marketing dashboards and reports for executives, teams, and campaigns. Use when building reporting systems or presenting data.
cohort-analysisPerform cohort analysis to understand customer behavior, retention, and lifetime value over time. Use when analyzing retention, LTV, or user behavior patterns.
marketing-reportingCreate effective marketing reports and presentations that drive decisions. Use when preparing weekly, monthly, or quarterly marketing reports.
brand-architectureDesign brand architecture for multi-product or multi-brand organizations. Use when managing brand portfolios or launching sub-brands.
brand-guidelinesCreate and enforce comprehensive brand guidelines covering visual identity, messaging, and usage rules.
brand-positioningDevelop brand positioning strategy using proven frameworks. Use when defining or refining how a brand is perceived in the market.
brand-voiceDefine and maintain brand voice and tone across all marketing channels. Use when establishing, documenting, or applying brand voice.
competitive-positioningAnalyze competitive landscape and position brand for differentiation. Use when entering markets or responding to competitive threats.
visual-identityDesign and document visual identity systems including color, typography, imagery, and layout principles.
community-strategyBuild and grow brand communities that drive engagement, retention, and advocacy. Use when launching or scaling community programs.
blog-seo-writingWrite blog content optimized for search engines while maintaining readability and value. Use when creating SEO-focused articles or optimizing existing content.
content-auditAudit existing content for quality, performance, and optimization opportunities. Use when inheriting a content library or planning content strategy refreshes.
content-pillarsDefine content pillars that align with business goals and audience needs. Use when building or restructuring a content program.
content-repurposingTransform one content asset into multiple formats across channels. Use when maximizing content ROI or building multi-channel programs.
editorial-calendarPlan and manage editorial calendars for content marketing programs. Use when scheduling content across channels and campaigns.
storytelling-frameworksApply narrative frameworks to marketing content for emotional engagement. Use when brand stories, case studies, or narrative campaigns need structure.
thought-leadershipDevelop thought leadership content and programs for executives and brands. Use when building authority and credibility in an industry.
ugc-strategyDesign user-generated content strategies and campaigns. Use when leveraging customer content for marketing or building UGC programs.
ad-copyWrite high-performing ad copy for Google, Meta, LinkedIn, and TikTok. Use when creating paid advertising creative.
copywriting-frameworksMaster copywriting frameworks (AIDA, PAS, BAB, 4Ps, StoryBrand) for persuasive marketing copy. Use when structuring any marketing text.
cta-optimizationOptimize calls-to-action for higher conversion rates across all marketing channels. Use when writing or improving CTAs.
headline-formulasProven headline formulas for ads, emails, landing pages, and social media. Use when writing or optimizing headlines.
landing-page-copyWrite high-converting landing page copy with proven structure and persuasion techniques. Use when creating or optimizing landing pages.
microcopy-uxWrite effective UX microcopy for buttons, forms, error messages, tooltips, and onboarding flows. Use when improving user interface text.
sales-page-copyWrite long-form sales pages that educate and convert. Use for product launches, course sales, or high-ticket offers.
campaign-conceptsDevelop creative campaign concepts and big ideas that unify marketing across channels. Use when brainstorming campaigns or creating campaign briefs.
cro-frameworksApply conversion rate optimization frameworks (LIFT, MECLABS, ResearchXL) for systematic improvement. Use when starting a CRO program or auditing conversion performance.
funnel-designDesign and optimize marketing funnels from awareness through conversion and retention. Use when building or improving conversion funnels.
landing-page-optimizationOptimize landing pages for higher conversion rates using proven design and copy patterns. Use when creating or improving landing pages.
email-automationDesign marketing automation workflows with triggers, conditions, and multi-channel touchpoints. Use when building automation programs.
email-copywritingWrite effective marketing emails with compelling subject lines, preview text, body copy, and CTAs. Use when writing email campaigns or sequences.
email-deliverabilityOptimize email deliverability through authentication, list hygiene, and sender reputation management. Use when improving inbox placement rates.
email-segmentationSegment email lists for targeted, relevant messaging that improves engagement and conversion. Use when personalizing email campaigns.
email-sequencesDesign automated email sequences for welcome, nurture, sales, onboarding, and re-engagement. Use when building email automation flows.
growth-loopsDesign sustainable growth loops that compound over time. Use when building acquisition, engagement, or viral growth systems.
plg-strategiesProduct-led growth strategies for SaaS and digital products. Use when building self-serve acquisition, activation, and expansion motions.
referral-programsDesign referral and word-of-mouth programs that drive customer acquisition. Use when building referral systems or improving word-of-mouth.
viral-mechanicsDesign viral mechanics and shareable experiences that drive organic distribution. Use when building features or campaigns designed to spread.
influencer-outreachinfluencer-roimartech-stackutm-trackingad-creative-testingbudget-allocationgoogle-adslinkedin-adsmeta-adsretargetingcrisis-communicationmedia-pitchingpress-releasescompetitive-analysisgo-to-marketlaunch-playbookproduct-positioningcustomer-interviewsmarket-researchpersona-buildingseo-content-optimizationseo-keyword-researchseo-link-buildingseo-localseo-on-pageseo-technicalsocial-community-buildingsocial-instagramsocial-linkedinsocial-tiktoksocial-x-twittersocial-youtube/everything-claude-marketing:ab-testDesign A/B tests with clear hypotheses, success metrics, sample size requirements, and duration estimates.
/everything-claude-marketing:ad-creativeCreate ad copy and creative briefs for Google, Meta, LinkedIn, or TikTok campaigns. Includes copy variants, targeting suggestions, and creative direction.
/everything-claude-marketing:analyticsInterpret marketing data, build reports, or design measurement frameworks. Provides insights with actionable recommendations.
/everything-claude-marketing:brand-reviewReview content for brand consistency — voice, tone, messaging alignment, and visual guidelines compliance. Returns a scored assessment.
/everything-claude-marketing:budgetPlan and allocate marketing budget across channels, campaigns, and funnel stages. Includes ROI projections and optimization triggers.
/everything-claude-marketing:campaignPlan a marketing campaign end-to-end — objectives, audience, channels, budget, timeline, and KPIs. Invokes the strategist agent.
/everything-claude-marketing:case-studyWrite a customer case study — challenge, solution, results format with compelling narrative and quotable metrics.
/everything-claude-marketing:competitive-analysisAnalyze competitors — positioning, messaging, features, pricing, and marketing strategy. Outputs battlecards or competitive landscape maps.
/everything-claude-marketing:content-calendarPlan an editorial content calendar with topics, formats, channels, and publishing schedule. Aligns content with business goals and audience needs.
/everything-claude-marketing:copyWrite marketing copy for any format — ads, landing pages, emails, social posts, or sales pages. Specify format and context.
/everything-claude-marketing:email-sequenceDesign an email automation sequence — welcome, nurture, sales, re-engagement, or post-purchase. Includes subject lines, timing, and content outlines.
/everything-claude-marketing:funnelDesign or optimize a marketing funnel from awareness through conversion. Includes channel mapping, content per stage, and conversion targets.
/everything-claude-marketing:growth-experimentDesign a growth experiment with hypothesis, ICE score, metrics, and success criteria. Ready to execute and measure.
/everything-claude-marketing:influencer-briefCreate an influencer collaboration brief — campaign objectives, deliverables, creative direction, usage rights, and timeline.
/everything-claude-marketing:landing-pageCreate or optimize a landing page — structure, copy, CTA placement, and conversion optimization recommendations.
/everything-claude-marketing:launchPlan a product or feature launch end-to-end — GTM strategy, timeline, channels, messaging, and cross-functional coordination.
/everything-claude-marketing:personaCreate a data-driven buyer persona using Jobs-to-be-Done framework. Includes demographics, psychographics, pain points, and buying journey.
/everything-claude-marketing:pitchCreate a media pitch or influencer pitch — compelling angle, personalized outreach, and follow-up strategy.
/everything-claude-marketing:press-releaseWrite a press release with proper structure — headline, lead, body, quotes, and boilerplate. Includes distribution guidance.
/everything-claude-marketing:rebrandPlan a rebranding initiative — audit current brand, define new direction, plan rollout across all touchpoints.
/everything-claude-marketing:seo-auditRun SEO analysis on content, pages, or site structure. Provides technical, on-page, and content optimization recommendations.
/everything-claude-marketing:social-postCreate platform-native social media content for X, LinkedIn, Instagram, TikTok, or YouTube. Adapts content per platform.
analytics-interpreterMarketing data analyst for attribution modeling, dashboard design, reporting, A/B test analysis, and marketing ROI measurement. Use when interpreting data, building reports, or measuring campaign performance.
brand-guardianBrand consistency specialist for voice, tone, visual identity, and guidelines enforcement. Use PROACTIVELY when reviewing content for brand alignment or planning brand initiatives.
community-managerCommunity building specialist for online communities, engagement programs, advocacy, and user-generated content. Use for community strategy, engagement programs, or moderation frameworks.
content-strategistContent strategy specialist for editorial calendars, content pillars, content audits, and content program design. Use when planning content programs or building editorial strategy.
copywriterExpert marketing copywriter for ads, landing pages, emails, sales pages, and all persuasive marketing text. Use when any marketing copy needs to be written, reviewed, or optimized.
creative-directorCreative direction specialist for campaign concepts, visual identity, design briefs, and creative strategy. Use for campaign creative direction, visual identity work, or design brief creation.
cro-specialistConversion rate optimization specialist for landing pages, A/B testing, funnel optimization, and user experience testing. Use for conversion optimization, landing page review, or experiment design.
email-marketerEmail marketing specialist for sequences, automation flows, segmentation, deliverability optimization, and lifecycle campaigns. Use for email campaigns, automation setup, or list management.
growth-hackerGrowth and experimentation specialist for viral loops, referral programs, acquisition channels, and rapid experimentation. Use for growth strategy, experiment design, or acquisition optimization.
influencer-managerInfluencer marketing specialist for creator partnerships, campaign coordination, briefs, and ROI tracking. Use for influencer campaigns, creator outreach, or partnership evaluation.
market-researcherMarket research analyst for competitive analysis, persona building, customer interviews, surveys, and market sizing. Use for research projects, persona creation, or competitive intelligence.
marketing-opsMarketing operations specialist for tech stack management, automation workflows, data hygiene, UTM conventions, and marketing infrastructure. Use for martech setup, workflow automation, or data management.
paid-ads-optimizerPerformance marketing specialist for Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, budget allocation, and ROAS optimization. Use for ad campaigns, budget decisions, or performance optimization.
pr-specialistPR and communications specialist for press releases, media relations, thought leadership, and crisis communication. Use for press outreach, media strategy, or crisis management.
product-marketerProduct marketing specialist for positioning, messaging, competitive intelligence, and go-to-market launches. Use PROACTIVELY for product launches, positioning work, or competitive analysis.
seo-analystSEO specialist for technical SEO audits, keyword research, on-page optimization, content optimization, and link building strategy. Use for SEO analysis, content optimization, or search visibility improvement.
social-media-managerSocial media strategist for platform-specific content creation, community engagement, posting strategy, and social analytics. Use for social media content, strategy, or community management.
strategistCMO-level marketing strategist for campaign planning, budget allocation, market positioning, and quarterly strategy. Use PROACTIVELY when users request campaign plans, marketing strategy, budget decisions, or go-to-market approaches.
node "${CLAUDE_PLUGIN_ROOT}/scripts/hooks/brand-voice-check.js"
node "${CLAUDE_PLUGIN_ROOT}/scripts/hooks/compliance-check.js"
node "${CLAUDE_PLUGIN_ROOT}/scripts/hooks/cta-check.js"
node "${CLAUDE_PLUGIN_ROOT}/scripts/hooks/post-content-quality.js"
node "${CLAUDE_PLUGIN_ROOT}/scripts/hooks/session-start.js"
Matt Pocock's agent skills for real engineering (grilling, spec/ticket flows, TDD, code review, domain modelling and more).
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