jams-contribution-framingUse when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial contribution and defending against "incremental." Frames the contribution; it does not run the analysis (jams-data-analysis) or pol
jams-data-analysisUse when running and reporting the analysis for a Journal of the Academy of Marketing Science (JAMS) manuscript — selecting the estimator that matches the design (SEM/PLS, HLM, regression/econometrics, experiments, meta-analysis), reporting effect sizes and uncertainty, and translating estimates int
jams-literature-positioningUse when staking a Journal of the Academy of Marketing Science (JAMS) manuscript's contribution against the marketing literature — locating it in the right stream, defending against "incremental / new-context," and citing the substantive canon the editor and reviewers expect. Positions the contribut
jams-methodsUse when matching the research design to the claim for a Journal of the Academy of Marketing Science (JAMS) manuscript — construct validity and measurement, survey/SEM design, secondary-data identification, experiments, or meta-analysis. Designs the study and stress-tests validity; jams-data-analysi
jams-rebuttalUse when planning a revision and drafting the point-by-point response letter for a Journal of the Academy of Marketing Science (JAMS) R&R — prioritizing the editor's decisive concerns, strengthening both the theoretical and managerial contribution, and preserving double-anonymized rules. Plans and d
jams-review-processUse when understanding how Journal of the Academy of Marketing Science (JAMS) review and decisions work — the Springer Editorial Manager flow, the double-anonymized developmental review, the area-editor structure, the dual theory-and-managerial evaluation bar, and how to read a decision letter. Expl
jams-submissionUse when running the final pre-submission preflight for a Journal of the Academy of Marketing Science (JAMS) manuscript — Springer Editorial Manager portal, double-anonymized blinding, APA style, the blinded title page, data/code availability, and declarations. Checks readiness to submit; it does no
jams-tables-figuresUse when building exhibits for a Journal of the Academy of Marketing Science (JAMS) manuscript — the conceptual model figure, measurement and structural tables, interaction/simple-slopes plots, and managerial summary exhibits in APA style. Makes each exhibit self-contained and decision-relevant; it
jams-theory-developmentUse when building the conceptual framework and mechanism for a Journal of the Academy of Marketing Science (JAMS) manuscript — deriving hypotheses from marketing theory, specifying mediators and boundary conditions, and carrying the logic through to a managerial implication. Builds the argument; it
jams-topic-selectionUse when choosing or sharpening the research question for a Journal of the Academy of Marketing Science (JAMS) manuscript — confirming it is a broad, managerially consequential marketing-science question and routing it away from sibling marketing journals. Frames the question; it does not build the
jams-workflowUse when deciding which jams-* sub-skill to invoke next, or when sequencing manuscript work from question to rebuttal for a Journal of the Academy of Marketing Science (JAMS) submission. Routes — it does not replace — the specialized skills.
jams-writing-styleUse when shaping the prose, abstract, and introduction of a Journal of the Academy of Marketing Science (JAMS) manuscript so the dual theory-and-managerial contribution lands in the journal's voice. Polishes exposition; it does not state the contribution (jams-contribution-framing) or run the submis