jm-skills

Plugin jm-skills from marketplace awesome-journal-skills in brycewang-stanford/Awesome-Journal-Skills. Commands read from the repo's manifest — 1 month ago.

Skills (12)

• jm-contribution-framing

  Use when stating the contribution of a Journal of Marketing (JM) manuscript — making the substantive insight explicit and discharging JM's dual mandate of managerial, policy, and societal relevance. Frames the contribution; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writ

• jm-data-analysis

  Use when running and reporting the statistical analysis for a Journal of Marketing (JM) manuscript — the right estimator for a big-tent design, JM's exact p-value / standard-error / effect-size reporting mandate, identification and robustness, and the JM Dataverse replication packet. Executes and re

• jm-literature-positioning

  Use when positioning a Journal of Marketing (JM) manuscript in the literature — joining a substantive marketing conversation and defending against the "new-context replication" rejection. Positions the paper; it does not build the mechanism (jm-theory-development) or write the contribution statement

• jm-methods

  Use when choosing and defending the research design for a Journal of Marketing (JM) manuscript — matching a "big tent" method (experiment, field study, survey, secondary data, qualitative) to a substantive marketing question, with field realism and identification in mind. Designs the study; it does

• jm-rebuttal

  Use when planning a revision and drafting the point-by-point response letter for a Journal of Marketing (JM) R&R — prioritizing the Coeditor's decisive concerns, strengthening substantive novelty and managerial relevance, and keeping the double-anonymized rules. Plans and drafts the response; it doe

• jm-review-process

  Use when understanding how Journal of Marketing (JM) review and decisions work — the double-anonymized process, the Coeditor structure, the substantive-and-relevance evaluation bar, and how to read a decision letter. Explains the process and reads the letter; it does not draft the response (jm-rebut

• jm-submission

  Use when running the final pre-submission preflight for a Journal of Marketing (JM) manuscript — the ScholarOne (Sage Track) portal, double-anonymized formatting, the 50-page inclusive limit, exact-statistic reporting, the Data Availability Statement, and the JM Dataverse plan. Checks readiness to s

• jm-tables-figures

  Use when building the tables and figures for a Journal of Marketing (JM) manuscript — exact-statistic result tables, interaction/mechanism plots, and managerial-takeaway exhibits in AMA house style, all counting against the 50-page limit. Finalizes exhibits; it does not run the analysis (jm-data-ana

• jm-theory-development

  Use when building the conceptual logic for a Journal of Marketing (JM) manuscript — grounding theory in a real-world marketing phenomenon, deriving predictions, and accommodating an empirics-first route. Builds the argument; it does not select the question (jm-topic-selection) or run the analysis (j

• jm-topic-selection

  Use when choosing or sharpening a research question for the Journal of Marketing (JM) — testing whether it is substantive, managerially/societally relevant, and JM-fit (vs. JMR, Marketing Science, or JCR). Locks the question; it does not build the conceptual logic (jm-theory-development) or frame th

• jm-workflow

  Use when deciding which jm-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing (JM) manuscript. Routes — it does not replace — the specialized skills.

• jm-writing-style

  Use when polishing the prose of a Journal of Marketing (JM) manuscript — front-loading the substantive argument, writing for a general managerial-and-scholarly audience, and conforming to AMA author-date house style and formatting. Polishes the writing; it does not build the contribution (jm-contrib

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