jmr-skills

Plugin jmr-skills from marketplace awesome-journal-skills in brycewang-stanford/Awesome-Journal-Skills. Commands read from the repo's manifest — 1 month ago.

Skills (12)

• jmr-contribution-framing

  Use when turning results into an explicit contribution statement for a Journal of Marketing Research (JMR) manuscript — clearing JMR's dual bar by stating both the substantive/theoretical insight and, where relevant, the methodological advance. Frames why marketing researchers should care because th

• jmr-data-analysis

  Use when running and reporting the analysis for a Journal of Marketing Research (JMR) manuscript — selecting the estimator that matches the design, and meeting JMR's hard journal-level reporting mandate of exact p-values, standard errors, and effect sizes, plus replication-ready disclosure. Executes

• jmr-literature-positioning

  Use when positioning a Journal of Marketing Research (JMR) manuscript against the closest behavioral, modeling, and methods literatures so the contribution reads as a genuine advance — not a better application of an existing design or model. Spans both of JMR's methodological streams and uses AMA au

• jmr-methods

  Use when matching the research design to the claim for a Journal of Marketing Research (JMR) manuscript — experimental design (lab and field), causal identification (IV/DiD/RDD/matching), or structural/analytical estimation. Adapts to JMR's dominant genres and to its journal-level rigor and replicat

• jmr-rebuttal

  Use when a Journal of Marketing Research (JMR) Revise-and-Resubmit arrives — planning the revision and drafting a point-by-point response that satisfies two independent reviewers and the Coeditor, addresses rigor-bar concerns (identification, exact statistics, replication) and substance-bar concerns

• jmr-review-process

  Use when understanding how the Journal of Marketing Research (JMR) review process works — initial editorial evaluation and possible desk rejection, double-anonymized review, the EIC-plus-Coeditor domain-routing model, the requirement of two independent reviews to reach a Revise/Accept decision, and

• jmr-submission

  Use when running the final pre-submission preflight for a Journal of Marketing Research (JMR) manuscript — ScholarOne portal, double-anonymization, the 50-page page limit, the 'W'-prefixed Web Appendix PDF, the title-page Data Availability Statement, AMA formatting, and AI/ethics declarations. Check

• jmr-tables-figures

  Use when building exhibits for a Journal of Marketing Research (JMR) manuscript — result tables, study-flow figures, interaction plots, and model summaries in AMA style, and deciding the split between main-text exhibits (inside the 50-page limit) and 'W'-prefixed Web Appendix exhibits (outside it).

• jmr-theory-development

  Use when building the conceptual core of a Journal of Marketing Research (JMR) manuscript — deriving behavioral hypotheses with a testable process mechanism, or specifying the economic primitives and behavioral assumptions of a structural/econometric model. Adapts theory to JMR's two dominant genres

• jmr-topic-selection

  Use when testing whether a marketing question is a fit for the Journal of Marketing Research (JMR) — a methods-/modeling-forward AMA flagship — rather than the managerial Journal of Marketing, the analytical Marketing Science, or the consumer-theory JCR. Locks a question that can clear both JMR's ri

• jmr-workflow

  Use when deciding which jmr-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing Research (JMR) manuscript. Routes — it does not replace — the specialized skills, and classifies the paper as behavioral, modeling/econometric,

• jmr-writing-style

  Use when polishing prose for a Journal of Marketing Research (JMR) manuscript — a third-person 200-word abstract, AMA author-year citations, the exact-statistics number conventions, and a front-loaded research argument that clears JMR's dual bar without drifting into managerial Journal-of-Marketing

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