claude

Calven

Approved GTM context from Calven, the AI product marketing platform: positioning, messaging, ICP, personas, competitive intel and win/loss, with sources. Plus battlecards, deal prep and copy reviews.

3 on GitHubby Calvenv1.2.0MITupdated 11 days agomarketing
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Plugin calven from marketplace calven in calven-ai/calven-mcp. Commands read from the repo's manifest — 11 days ago.

What it installs

Skills (13)

  • battlecard

    Builds a sourced battlecard against a named competitor from Calven: where we win and lose, their recent moves, objections with responses, proof points and a talk track for reps. Use when the user asks for a battlecard, competitor comparison, competitive analysis or teardown, how we win, lose or posi

  • customer-evidence

    Pulls customer evidence from Calven for a topic, persona, segment or competitor: verbatim quotes, recurring themes, win reasons and proof points, each with its source and date. Use when the user needs customer quotes, voice of customer, proof points or testimonials, evidence for a case study, slide,

  • deal-prep

    Builds a one-page, sourced brief for one deal from Calven: the buying group and who is missing, the competitor's likely moves, the biggest risk, the first question to ask and the proof point to bring. Use when a seller, AE or BDR names a deal, account or meeting and asks to prepare for a call, do pr

  • gtm-overview

    Summarizes our go-to-market strategy from Calven, with sources: positioning, messaging, ICP, personas, market trends, customer voice and win/loss. Use when the user asks who we sell to, how we position, what our messaging or ICP says, or wants company context, a GTM summary or a product marketing br

  • icp-check

    Checks whether a list of accounts fits our ideal customer profile in Calven and gives each a verdict (fit, partial fit, no fit or not enough data), the ICP criteria it meets and misses, and what is unknown. Accounts already in our CRM keep the fit tier Calven recorded. Use when the user pastes compa

  • icp-pipeline-review

    Builds an ICP pipeline review from Calven Insights as a live dashboard: the share of our wins and pipeline that fits the ICP, deal size lift and sales cycle in ICP, on-ICP versus off-ICP pipeline over time, what predicts a win and which segments to expand into, every number with its sample size and

  • market-research

    Builds a sourced market briefing from Calven: the trends shaping our market and their horizon, opportunities raised and whether we acted on them, the verticals with the most size and momentum, and the latest market and analyst signals, each with its source and date. Use when the user asks what is ch

  • on-message-draft

    Writes marketing or sales copy about our product from our approved messaging, positioning, product brief and personas in Calven, then runs an accuracy check and a persona review on the draft before handing it over. Use when the user asks to write or rewrite a landing page, launch announcement, email

  • persona-copy-review

    Tests copy against our buyer, stakeholder and user personas in Calven and returns findings by severity: what lands, what each persona objects to and what to fix first. Use when the user asks how buyers or a persona would react to an email, ad, headline, landing page or message, or asks for message t

  • product-intelligence

    Reports what changed in our product and what it left stale, from Calven: recent product, pricing and positioning changes, the published assets that now contradict them or need review, the changes not yet reflected in any asset, and the product gaps cited in deals, each with its source and date. Use

  • quality-review

    Reviews an asset before it ships against everything we approved in Calven: every factual claim (product, pricing, integrations, competitors), whether it is on message and on position, whether a product change left it stale, and how our personas react. Returns one verdict per check and accurate wordi

  • start

    Checks the Calven connection, shows what our GTM workspace holds and suggests three first prompts built from our own competitors, personas and deals. Run it after installing the plugin or when Calven tools seem missing.

  • win-loss-review

    Builds a monthly or quarterly win/loss review from Calven Insights as a live dashboard: win rate, pipeline won and lost, why we won and lost, the competitors behind our losses and the product gaps tied to deals, every rate with its sample size and window. Use when the user asks how we did on win/los

Subagents (1)

  • gtm-researcher

    Read-only GTM researcher that gathers sourced evidence from Calven (positioning, messaging, ICP, personas, competitors and battlecards, customer quotes, win/loss and Insights dashboards, market trends and signals, product changes and asset drift, CRM deals) and returns a compact evidence pack with g

MCP servers (1)

  • calven

    connects to: https://api.calven.ai/mcp

View source on GitHub calven.ai

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