product-marketing

Plugin product-marketing from marketplace marketing-as-code in calven-ai/marketing-as-code. Commands read from the repo's manifest — 9 days ago.

Skills (34)

• account-enrichment

  Enriches an account list (CSV) with firmographics, tech stack and triggers from public web data, each value sourced and dated, unknowns blank. Use when "enrich this list", "fill in these accounts".

• ai-answer-audit

  Audits how ChatGPT, Claude, Gemini and Perplexity describe your company and whether they name you for buyer questions. Use when "AI visibility", "does ChatGPT mention us", "AI answer audit".

• analyst-report-digest

  Digests an analyst report (Gartner, Forrester, IDC) into page-cited findings on the market, vendors, buyers and what to do. Use when "digest this analyst report", "what does this Gartner report say".

• battlecard-refresh

  Updates an existing battlecard with new evidence, keeping what is still true and marking each change with its reason and source. Use when "refresh this battlecard", "update the Northstar card".

• battlecard

  Writes a sales battlecard for one competitor with strengths to concede, weaknesses to attack, how we win, traps, objections, talk track, proof. Use when "battlecard for X", "how do we beat X".

• category-reading

  Reads how buyers, analysts, competitors and AI assistants name your category, finds the consensus label, and recommends claim, reframe or create. Use when "what category are we", "name our category".

• company-profile

  A sourced company profile from its website (what it sells, to whom, business model, products, proof) as a shared fact base. Use when "profile this company", "what does this company sell".

• comparison-page

  Writes a fair "us vs X" or "X alternatives" web page from a battlecard and public evidence, honest about where X fits better. Use when "write a comparison page", "X alternatives page".

• competitive-deals

  Win rate, cycle length and loss stage by competitor from a CRM export or connected CRM, with sample sizes stated and nothing estimated. Use when "win rate against X", "competitive deals".

• competitor-changes

  Weekly digest of what changed at your competitors, with verified moves rated by severity, what they mean, what to do. Use when "what changed at our competitors", "weekly competitor digest".

• competitor-deep-dive

  Sourced deep dive on one competitor covering pricing, positioning, product, trust, legal, press, market activity, strengths, weaknesses. Use when "deep dive on a competitor", "research Northstar".

• competitor-document-analysis

  Analyzes a competitor's deck, datasheet, pricing sheet or analyst note for claims, pricing, positioning, weak spots and what to do. Use when "analyze this competitor deck", "what does this tell us".

• competitor-mentions-in-calls

  Pulls each competitor mention from call transcripts, verbatim, with speaker role, context and sentiment, rolled up by competitor. Use when "competitor mentions in calls", "what do buyers say about X".

• deal-summary

  Writes a win/loss summary of one deal from its calls, emails and CRM notes, covering who decided, why, the rival and turning points. Use when "why did we lose this deal", "summarize this deal".

• find-competitors

  Finds and tiers a company's direct, indirect and emerging competitors from its site and web search, each with why it competes and evidence. Use when "who are our competitors", "map our landscape".

• icp-from-materials

  Writes a cited ideal customer profile (firmographics, triggers, tiers, disqualifiers, fit scorecard) from your decks, win stories, CRM exports and website. Use when "build our ICP", "who to target".

• icp-scorecard

  Turns your ICP into a weighted fit scorecard (dimensions, weights totalling 100, value levels, tiers) and scores an account list with it. Use when "ICP scorecard", "score these accounts".

• loss-drivers

  Finds why deals are won and lost across many deals, labeled in a stable driver taxonomy and counted with the sample stated. Use when "why are we losing deals", "top loss reasons", "win/loss analysis".

• market-opportunities

  Finds market opportunities (segments, messages, counters, pricing plays), each tested against evidence and your own site before you act. Use when "where should we play", "find opportunities".

• market-research-report

  Writes a sourced market research report on a company's category (size signals, segments, buyers, forces, competitor moves) and what it means. Use when "research our market", "market overview".

• market-trends

  Finds and rates the trends shaping a category, or checks one trend you name, with evidence, severity, horizon and what it means for you. Use when "what trends matter", "is this trend real".

• messaging-drift-audit

  Audits pages, decks and profiles against approved messaging (what drifted or is off-strategy, which messages appear where), scored with fixes. Use when "messaging audit", "is our site on message".

• messaging-framework

  Derives a messaging framework from positioning (value proposition, pillars with proof, messages per persona and stage, words to use and avoid). Use when "messaging framework", "messaging house".

• new-entrant-scan

  Scans a category for new entrants (funding, launches, hiring, reviews), drop the noise, and name the few to watch and why. Use when "new competitors in our space", "who just entered".

• persona-research

  Builds a cited buyer persona (role, buying role, goals, pains, objections, words they use) from interviews, materials and public research. Use when "build a persona for", "who is our buyer".

• persona-review

  Audits personas for gaps, stereotypes, unsupported claims and missing evidence, with severity-rated findings and sourced fixes. Use when "review our personas", "are these personas good".

• positioning-framework

  Writes a positioning doc (target customer, alternatives, unique attributes, value, category, proof) from your materials, each choice justified. Use when "position our product", "positioning doc".

• product-change-impact

  Rates a release, changelog or pricing change (ours or a competitor's) by severity and lists the assets to update. Use when "what does this release change", "impact of this change".

• product-profile

  A sourced product profile (what it does, for whom, capabilities, integrations, pricing, proof) from site, docs and decks. Use when "build a product profile", "product fact sheet".

• quote-extraction

  Pulls verbatim customer quotes from call transcripts or surveys by speaker role and category, scored for marketing use and anchored. Use when "pull quotes from this call", "find customer quotes".

• readiness-check

  Grades the positioning, messaging, ICP and personas you already have and says what is solid, thin or missing, and which skill fills each gap. Use when "where do we start", "audit our PMM docs".

• theme-synthesis

  Groups many customer quotes or transcripts into named, counted themes with representative verbatim quotes and the sample stated. Use when "what themes come up", "synthesize these interviews".

• vertical-analysis

  Maps the industry verticals in a market, ranks the ones your product fits with evidence, and says what each needs in messaging. Use when "which verticals should we target", "vertical analysis".

• win-loss-interview-guide

  Drafts a non-leading win/loss interview guide or survey for a won or lost buyer, with answer formats and follow-up probes. Use when "win/loss interview questions", "loss survey for this buyer".

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