design-taste-frontendAnti-slop frontend skill for landing pages, portfolios, and redesigns. The agent reads the brief, infers the right design direction, and ships interfaces that do not look templated. Real design systems when applicable, audit-first on redesigns, strict pre-flight check.
kai-abmPlan and execute account-based marketing campaigns for enterprise targets — account selection, personalized outreach, multi-channel touch sequences, and deal acceleration. Use when "ABM", "account-based marketing", "enterprise marketing", "target accounts", "named accounts", "enterprise outreach", "
kai-ad-campaignPlan, evaluate, and produce paid ad campaigns across platforms (Meta, Google, LinkedIn, TikTok, Microsoft, Pinterest, Snapchat, Amazon, X). Evaluate existing ads, map funnel stages (TOF/MOF/BOF), produce ad variants per platform with policy compliance, output ready-to-upload copy. Use when "ad campa
kai-analyticsAnalytics and attribution setup — tracking plan, UTM conventions, dashboard design, and attribution model selection. Use when "analytics setup", "attribution", "tracking plan", "UTM", "marketing analytics", "dashboard setup", "measurement strategy", "how do I track", "which metrics", or any request
kai-auditFull marketing audit — runs all relevant checklists against your product, site, and marketing in one go. Covers SEO, content, email, ads, social media, CRO, landing pages, technical SEO, and creative production. Produces a "state of your marketing" report with health scores per area and a prioritize
kai-brand-pulseMulti-platform brand intelligence pulse - collect cited public reputation evidence across web, news, YouTube, X, LinkedIn, Reddit, and review sites, then turn it into objection mining, content angles, competitor positioning, and surround-sound actions. Use when "brand monitor", "brand pulse", "what
kai-brandBrand positioning workshop — define messaging framework, voice/tone, differentiation strategy, and taglines. Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and mes
kai-briefCreate a structured content brief using the marketing harness brief schema. Selects persona, defines angle, sets quality targets. Use when "create a brief", "content brief", "plan this content", "brief for [topic]", "what persona should I use", or before any content creation to define the strategy.
kai-budgetMarketing budget planning and forecasting — channel allocation, CAC targets, ROI projections, and spend optimization. Use when "marketing budget", "budget planning", "channel allocation", "marketing spend", "CAC forecast", "budget forecast", "how much should I spend", "allocate budget", or any reque
kai-bulkpublishPrepare an approved social content queue for BulkPublish scheduling or publication. Use when "schedule social posts", "publish the calendar", "send posts to BulkPublish", or "hand off approved social content".
kai-case-studyProduce customer case studies from interviews or data — Problem, Solution, Results structure with perception engineering and quality gates. Use when "case study", "customer story", "testimonial", "success story", "client results", or any request to document a customer win.
kai-client-dashboardBuild a white-labeled, client-facing intelligence dashboard — a live, branded reporting surface an agency stands up per client instead of sending static reports. Covers brand auto-extraction from the client's URL, a three-tier build (Basic/Standard/Advanced), an onboarding feature wizard, a 10-page
kai-cold-outreachBuild a complete cold email outreach system — ICP definition, sequence architecture, personalization strategy, and batch-produced email sequences with CAN-SPAM/deliverability compliance. Use when "cold outreach", "cold email sequence", "outbound campaign", "prospecting emails", "sales outreach", "bu
kai-competitorsCompetitive intelligence teardown — 5-layer analysis (signals, product, marketing, positioning, strategy) plus sales battlecard. Use when "competitor analysis", "competitive teardown", "who are our competitors", "battlecard", "competitive intel", "compare us to X", "what is X doing", or any request
kai-content-batchingTurn a brand's positioning into a 30-day, multi-platform content batch — 3-7 pillars, subtopic matrix mapped to funnel stage and persona, pillar pieces plus derivative fan-out, proof elements in at least half the slots, all registered in the editorial calendar store and quality-gated. Use when "cont
kai-content-calendarPlan and produce a content calendar — a month (or quarter) of blog posts, LinkedIn articles, and SEO content mapped to business goals, personas, and keywords. Generates briefs for each piece, optionally batch-produces all content with quality gates. Use when "content calendar", "plan blog content",
kai-croConversion rate optimization audit — analyze a landing page, signup flow, or checkout funnel using the 5-layer CRO stack (technical performance, traffic quality, offer/pricing, design/layout, copy/messaging). Produces prioritized fix list with expected impact. Use when "CRO audit", "conversion audit
kai-daily-ad-reviewDaily ad performance check-in across platforms. Pulls live metrics from Meta, Google, and LinkedIn via deterministic scripts, compares against benchmarks and previous period, flags overspend/underperformers/policy issues, and outputs a quick daily summary with action items. Use when "daily ad review
kai-data-dashboardConvert Kai workflow data, CSV exports, audit folders, SDR package outputs, and marketing reports into dashboard-ready specs or lightweight static dashboards. Use when "data dashboard", "operator dashboard", "operator room", "HTML operators room", "sales dashboard", "SDR dashboard", "turn this data
kai-email-systemPlan and batch-produce an entire email system for a product. Maps every lifecycle touchpoint (onboarding, activation, conversion, retention, transactional, win-back), generates all emails with quality gates, outputs Loops-ready copy. Use when "create all emails", "email system", "build email sequenc
kai-funnel-auditTwo-layer funnel audit on collected data only — stress-test the awareness layer (hooks, messaging, proof placement, attention leaks on live pages and ads) and the lead-capture layer (opt-ins and lead magnets scored on the four Value Equation variables, friction findings, weakest-magnet rewrite), plu
kai-gateRun the marketing harness quality gates on content. Scores Four U's (Unique/Useful/Ultra-specific/Urgent), checks for banned words and AI slop, runs SEO lint for search content. Use when "score this", "quality check", "run quality gates", "check this content", "four u's score", "banned word check",
kai-goalRun a marketing objective to completion over hours, days, or weeks — not a single deliverable. Takes a business outcome ("40 qualified demos a month from organic by Q4", "cut blended CAC below $90", "launch the product in September"), decomposes it into work items with declared ECO floors, executes
kai-growth-hackerBuild an exhaustive first-growth-hire distribution operating system across B2B and B2C channels: LinkedIn, events, AI outbound, AEO, blogs, long-form writing, YouTube, webinars, X, influencers, AI UGC, organic TikTok, paid social, sponsorships, partnerships, lifecycle, referral, and community. Use w
kai-growth-planGenerate a stage-appropriate marketing plan based on your company's MRR/stage. Uses the marketing-by-stage playbook to tell you exactly what to do (and what NOT to do) at pre-launch, early ($0-10K MRR), growth ($10-100K MRR), or scale ($100K+ MRR). Use when "what should I do for marketing", "growth
kai-gtm-packShip a complete go-to-market deliverable pack for a client as a cross-linked set of private HTML pages topped by a client hub (the ask, tool install, access grants, ordered signup checklist). Use when "GTM plan for [client]", "put together a GTM", "go to market plan", "build the client hub", "attach
kai-hook-benchGenerate, rank, and gate a reusable hook bank — sourced pains × named hook formula families, scored on clarity/specificity/curiosity/proof-backing, gated at the 10/16 ad threshold, delivered in 3 lengths with per-hook provenance and downstream routing. Use when "hook bank", "generate hooks", "hook g
kai-html-presentationClient-ready HTML presentation builder for Kai audit and report folders. Converts weekly audits, monthly audits, marketing reports, scorecards, findings, data-source notes, and action plans into a polished single-file HTML deck with sourced metrics, executive slides, speaker notes, and delivery-read
kai-influencerPlan influencer marketing campaigns — find creators, write briefs, manage partnerships, and measure ROI. Use when "influencer", "influencer marketing", "creator campaign", "UGC campaign", "brand ambassador", "creator partnership", or any request to work with influencers or content creators.
kai-landing-pageProduce complete landing page copy using perception engineering and conversion frameworks. Generates hero section, value props, social proof blocks, objection handlers, and CTA — all scored against quality gates. Use when "landing page", "sales page", "LP copy", "write a landing page", "hero section
kai-launchPlan and produce a complete product launch marketing package — landing page copy, email sequences, ad campaigns, press release, social posts, and launch timeline. Orchestrates all other kai skills into a coordinated launch. Use when "product launch", "launch campaign", "go-to-market", "GTM plan", "l
kai-local-auditEvidence-first marketing audit of a third-party local business (café, roaster, shop, restaurant, hotel, clinic, home service) from a Google Maps, share.google or website link — located DataForSEO rankings, map packs, search volume and seasonality, listings, reviews, backlinks, AI-assistant answers a
kai-monthly-auditMonthly marketing audit and executive review. Pulls the last 30 days of source-backed marketing, analytics, SEO, CRO, content, paid media, lifecycle, reputation, and pipeline data; compares it to the previous period; summarizes strategic learning; and produces an executive report plus next-month pla
kai-motion-spotCode-rendered motion video for a product or a client, built the way a motion studio would do it. Every frame comes from an HTML seek(t) page rendered by Playwright at 1080p60 with real motion blur, using real product UI and screenshots with a privacy blur, and an ElevenLabs hype score cut on bar lin
kai-newsletterPlan and produce newsletter editions — content selection, subject lines, scheduling, and production with quality gates. Use when "newsletter", "plan newsletter", "newsletter content", "email newsletter", "weekly digest", or any request to create or manage a newsletter.
kai-offer-builderConstruct and score Grand Slam Offers using the Value Equation — sourced pain mining, dream outcome articulation, problems→solutions→trim-and-stack offer construction, guarantee/scarcity/bonus design, 1-10 scoring on the four Value Equation variables, pricing sanity pass, and compliance check. Use w
kai-page-refreshGrow search clicks by fixing pages that already rank instead of making new ones. Triages the portfolio (invest / maintain / freeze), builds a refresh queue from Search Console (CTR gaps at positions 1-7, striking distance at 8-20, split queries), drafts the fixes, and grades every shipped fix 28 day
kai-partnershipPartnership and co-marketing campaign planner — partner selection criteria, joint content strategy, cross-promotion plans, and co-branded assets. Use when "partnership", "co-marketing", "partner program", "cross-promotion", "joint venture", "co-branded", "partner campaign", or any request to plan or
kai-podcastLaunch a podcast or plan podcast guest strategy — format, content planning, episode production, guest outreach, and distribution. Use when "podcast", "start a podcast", "podcast marketing", "podcast guest", "podcast strategy", "be a podcast guest", "launch a show", or any request related to podcast
kai-product-makerBuild a Gumroad-ready digital product from scratch — ebook, card deck, playbook, Notion template, or flipbook. Walks from concept → content outline → design brief → per-item markdown → images → multi-format build (PDF, HTML flipbook, Notion, card deck) → Gumroad sales page + email blast + launch ass
kai-proof-builderBuild and maintain a provenance-clean proof library — inventory every real proof asset (analytics, reviews, permitted testimonials, case studies, press, certifications), categorize it, rewrite each cleared item in 3 lengths, fuse top assets with narrative, and gate everything through FTC testimonial
kai-reddit-listenBuild and operate a complete, brand-neutral Reddit intelligence system with approved read-only monitoring, grouped keyword rules, evidence-backed AI scoring, a persistent opportunity bank, dashboard review, urgent-alert and weekly-digest previews, content briefs, and human-only response drafts. Use
kai-repurposeTake one pillar content piece and produce 15-25 derivative assets across platforms — social posts, email, LinkedIn article, video scripts, newsletter section, infographic brief, and more. The ultimate content multiplier. Use when "repurpose this", "turn this into", "make social posts from this blog"
kai-retargetDesign retargeting and remarketing campaign architecture across platforms — audience segmentation, creative strategy, frequency caps, and platform-specific setup with ad policy compliance. Use when "retargeting", "remarketing", "retarget", "re-engage visitors", "abandoned cart", "pixel setup", or an
kai-retentionCustomer retention system — churn analysis, retention tactics, loyalty programs, and engagement scoring. Use when "retention", "reduce churn", "keep customers", "loyalty program", "customer retention", "churn prevention", "churn analysis", "engagement scoring", "win-back", "customer lifetime value",
kai-retroRun a learning retrospective on the Kai harness. Mines gate-failure logs and 30-day performance results into lessons, triages candidate lessons (promote/keep/retire), and graduates repeated lessons into enforced gate checks with golden corpus cases. Use when "retro", "what have we learned", "triage
kai-sales-meeting-prepPrepare sales meetings from SDR replies, account dossiers, CRM notes, call notes, or transcripts. Produces account brief, buyer map, pain hypotheses, discovery questions, objection plan, meeting agenda, CRM handoff, follow-up email, and outcome memory. Use when "sales meeting prep", "prep this demo"
kai-sdr-operatorBuild a plug-in-ready SDR operator package for sales development and outbound pipeline work: ICP definition, compliant lead-source plan, enrichment/research workflow, account scoring, outbound assets, CRM handoff, reply triage, meeting prep, approval gates, and loop memory. Use when "SDR", "sales de
kai-sdr-reply-triageTriage SDR replies and turn inbound responses into safe next actions, CRM handoff notes, suppression updates, objection responses, referrals, and meeting prep triggers. Use when "SDR reply", "triage replies", "outbound replies", "interested reply", "objection reply", "not interested", "unsubscribe",
kai-seo-auditOne-click technical SEO audit of a website. Runs the full technical SEO audit SOP — crawlability, indexation, Core Web Vitals, schema markup, internal linking, mobile UX, and content quality. Outputs a prioritized fix list. Use when "SEO audit", "technical SEO", "site audit", "crawl issues", "indexa
kai-socialPlan and batch-produce social media content across platforms (Instagram, X/Twitter, TikTok, LinkedIn, YouTube). Generates a week or month of posts with platform-specific formatting, hashtags, hooks, and posting schedule. Use when "social media posts", "social calendar", "plan social content", "Insta
kai-startFirst-run onboarding for the marketing harness. Walks new users through product discovery, generates MARKETING.md, and recommends the first command to run. Use when a user has just installed Kai and types /kai-start, "get started with Kai", "set up Kai", "first time using Kai", or when MARKETING.md
kai-surround-soundLLM brand manipulation — build a consensus web so ChatGPT, Claude, Perplexity, and Google AI Overviews mention your brand when people ask about your category. Uses surround sound methodology, entity SEO, and LLM citation science. Use when "get mentioned in AI", "LLM brand presence", "surround sound"
kai-tasteAudit or design generative AI interfaces against three diagnostic pillars (deterministic-stochastic balance, interaction density, visual cohesion). Treats taste as a measurable control system, not subjective preference. Use when: 'taste audit', 'score this UI', 'design quality', 'interaction density
kai-topical-mapBuild an AEO-first topical map optimized for AI search citation — entity clusters, query fan-out coverage, information gain scoring, and multi-platform distribution. Produces entity map, content node architecture, schema blueprint, and 90-day publishing calendar. Use when "topical map", "content arc
kai-video-productionFull-stack video production from script to rendered video. Combines script generation (optimized for TikTok/YouTube/Reels) with AI-powered video rendering using Remotion, AI voiceovers (Qwen3-TTS/ElevenLabs), music generation (ACE-Step), and browser-based demo recording. Multi-session project tracki
kai-videoProduce video scripts and clipping plans for TikTok, YouTube Shorts, Instagram Reels, and long-form YouTube. Generates hook-first scripts optimized for each platform's algorithm, plus a clipping plan to extract short-form from long-form content. Use when "video script", "TikTok script", "YouTube scr
kai-webinarPlan webinar and event marketing — topic selection, promotion strategy, content production, registration flow, and post-event follow-up sequences. Use when "webinar", "event marketing", "virtual event", "live event", "workshop", "online event", or any request to plan, promote, or produce a webinar o
kai-weekly-auditWeekly marketing audit and operating review. Pulls the last 7 days of source-backed marketing, analytics, content, paid media, lead, watcher, and audit data; compares it to the prior 7 days; flags urgent issues; and produces a weekly scorecard plus action list. Use when "weekly audit", "weekly marke
kai-writeWrite a single piece of marketing content using the marketing harness frameworks and quality gates. Supports blog posts, LinkedIn articles, emails, cold outreach, press releases, ad copy, and TikTok scripts. Automatically loads the right framework, skill contract, and persona. Use when "write a blog
kaiKai Marketing OS router - shows all 49 marketing skills organized by workflow, business stage, and frequency. Use when "kai help", "what marketing skills are available", "how do I use the harness", "marketing help", or any general marketing question where the right skill isn't obvious.
kaicalls-designBuild KaiCalls-compliant UI components and pages using the KaiCalls design system. Use when creating new dashboard pages, components, forms, tables, cards, badges, or any UI within the KaiCalls admin panel. Ensures dark-first aesthetic, proper color tokens, typography classes, motion standards, and
ux-writingCreate user-centered, accessible interface copy (microcopy) for digital products including buttons, labels, error messages, notifications, forms, onboarding, empty states, success messages, and help text. Use when writing or editing any text that appears in apps, websites, or software interfaces, de