mattpocock-skills
claudeMatt Pocock's agent skills for real engineering (grilling, spec/ticket flows, TDD, code review, domain modelling and more).
39 skills
40 skills: analyst toolkit, focused marketing set, market research (desk, synthetic and recursive), competitor profiling, startup strategy, consulting frameworks, narrative memos, and deck craft.
Plugin chakresh-skills from marketplace chakresh in chaakresh/claude-skills. Commands read from the repo's manifest — 1 month ago.
ab-test-analysisRigorous A/B test statistical analysis. Use when analyzing experiment results, calculating statistical significance, checking for sample ratio mismatch, or validating test design before launch.
ab-testingWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version
academic-pptxUse this skill whenever the user wants to create or improve a presentation for an academic context — conference papers, seminar talks, thesis defenses, grant briefings, lab meetings, invited lectures, or any presentation where the audience will evaluate reasoning and evidence. Triggers include: 'con
ad-creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iteration
adsWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'Linked
ai-seoWhen the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatG
amazon-narrative-memoDrafts rigorous, narrative-driven 1-page to 6-page strategy memos with explicit assumptions and risk matrices. Use when the user asks for a narrative memo, an Amazon-style 6-pager, a strategy document, a business proposal, an investment case, or a written recommendation that must argue in prose rath
analysis-planningStructure analysis approach before starting work. Use when receiving new analysis requests, breaking down complex questions into steps, or planning iterative analysis workflows.
analyticsWhen the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I m
business-metrics-calculatorStandard business metric calculation with industry benchmarks. Use when calculating SaaS metrics (MRR, churn, LTV, CAC), e-commerce KPIs, or product analytics metrics with proper definitions.
cohort-analysisTime-based cohort analysis with retention and behaviour tracking. Activate when you need to measure how groups of users/customers behave over time — retention rates, revenue by cohort, or feature adoption curves.
cold-emailWrite B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to
competitor-profilingWhen the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my compe
competitorsWhen the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we
consulting-frameworksStructures business evaluations, market entry theses, and strategic memos using MECE and management consulting frameworks. Use when the user asks for a market entry thesis, a strategic evaluation, an issue tree, a MECE breakdown, a Porter's Five Forces or value chain analysis, an effort-vs-value pri
copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "
dashboard-specificationDesign specifications for effective dashboards. Use when planning new dashboards, improving existing ones, or documenting dashboard requirements before development starts.
executive-deckSpecialized in generating board-level, investor-grade presentation outlines, slide decks, and executive memos. Use when the user asks for a board deck, investor deck, executive memo, steering-committee update, or any slide-by-slide outline aimed at senior stakeholders.
funnel-analysisConversion funnel analysis with drop-off investigation. Use when analyzing multi-step processes, identifying conversion bottlenecks, comparing segments through a funnel, or optimizing user journeys.
grill-meA relentless interview to sharpen a plan or design.
grillingGrill the user relentlessly about a plan, decision, or idea. Use when the user wants to stress-test their thinking, or uses any 'grill' trigger phrases.
impact-quantificationEstimate and communicate business impact of insights. Use when sizing opportunities discovered in analysis, calculating ROI of recommended actions, or prioritizing initiatives by potential impact.
insight-synthesisTransform data findings into compelling insights. Use when converting analysis results into actionable insights, connecting findings to business impact, or preparing insights for stakeholder communication.
market-researchConduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.
marketing-councilWhen the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council
marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't kno
marketing-loopsWhen the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing
marketing-planWhen the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan,"
marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'socia
pricingWhen the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge
product-marketingWhen the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating
recursive-researchDeep recursive research with a self-regulating loop that iterates to PhD level. Works in any domain (science, technology, business, art, humanities). Uses a Weighted Decision Matrix plus Munger inversion for autonomous decisions, tiering of trustworthy sources, and checkpointing to disk to survive c
root-cause-investigationSystematic investigation of metric changes and anomalies. Use when a metric unexpectedly changes, investigating business metric drops, explaining performance variations, or drilling into aggregated metric drivers.
sales-enablementWhen the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook
segmentation-analysisCustomer/user segmentation with actionable insights. Use when identifying distinct customer groups, analyzing segment-specific behavior, profiling high-value segments, or testing segmentation hypotheses.
stakeholder-requirements-gatheringStructured requirements elicitation for analysis requests. Use when scoping new analysis projects, clarifying ambiguous business questions, or documenting analysis acceptance criteria with stakeholders.
startup-csoExpert startup strategy consultant. Evaluates unit economics, competitive moats, market positioning, and growth bottlenecks. Use when the user is weighing a startup initiative, market expansion, pricing or go-to-market decision, or asks to pressure-test a business case, TAM/CAC/LTV model, or strateg
synthetic-market-researchFast, cheap market research using LLM-generated synthetic survey responses with Semantic Similarity Rating (SSR). Runs purchase intent, concept tests, and pricing research in minutes instead of weeks, at $0 per respondent. Based on PyMC Labs' validated methodology (90% correlation with real humans a
time-series-analysisTemporal pattern detection and forecasting. Use when analyzing trends over time, detecting seasonality, identifying anomalies in time series, or building simple forecasting models for planning.
visualization-builderCreate effective, publication-ready data visualizations. Use when choosing chart types, designing presentation visuals, building dashboard charts, or applying visual design best practices to data output.
Matt Pocock's agent skills for real engineering (grilling, spec/ticket flows, TDD, code review, domain modelling and more).
39 skills
Core skills library for Claude Code: TDD, debugging, collaboration patterns, and proven techniques
15 skills · hooks
Official Next.js skills: adopt and optimize Cache Components, adopt Partial Prefetching, and verify runtime behavior against a running dev server.
6 skills
Talk like caveman. Cut filler. Keep technical details explicit.
22 skills · 1 command · 3 agents · hooks
Persistent memory for Claude Code: the next session starts where the last one left off.
29 skills · 1 MCP server · hooks
tasteskill 2.5.1: professional company websites at the figma.com and x.ai level, with one section per screen, real photographs, real product UI, effects kept for tech and gaming pages, and a real-browser checker and finish gate.
1 skill
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