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ecommerce-skills

Evidence-based skills for pricing, promotions, and conversion in online stores

6 · checkout-page/ecommerce-skills1 pluginMITupdated 5 days ago

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19 ecommerce skills: pricing, discounts, promotions, price research, product pages, checkout UX, product copy and visuals, store audits, post-purchase, reviews, referrals, plus goal-first skills (increase conversion, AOV, repeat purchases, raise prices) and product-type skills (digital products, subscriptions, events). Rules cite their studies by DOI; the minority without a primary paper on file are marked as practitioner tips.

20 skills

6

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