gtm-skills

Plugin gtm-skills from marketplace christopherswarup-gtm-skills in christopherswarup/portfolio. Commands read from the repo's manifest — 1 month ago.

Skills (7)

• buyer-commitment-mapper

  Map content, CTAs, and sales discovery questions to the specific stage of buyer commitment they serve, using a six-stage arc across three phases (Recognize, Explore, Decide). Use whenever a user is planning a content calendar, auditing a website or nurture flow, building sales discovery questions, o

• demand-origin-classifier

  Classify the origin of market demand for a product, offer, or segment — Dormant (market doesn't know it has the problem), Substitution (market solves it today with an inferior approach), or Active-Category (established, budgeted, actively shopping) — before setting messaging, campaign strategy, or l

• full-audience-value-diagnostic

  Diagnose or defend marketing's value across every audience it actually serves — buyers, existing customers, sales, product, executives, employees, and partners/influencers — not pipeline alone. Use whenever a user is defending a marketing budget, writing a marketing strategy or business case, respon

• gtm-diagnostic-orchestrator

  Coordinate the full GTM Skills set (demand-origin-classifier, market-account-prioritizer, icp-buying-center-builder, buyer-commitment-mapper, gtm-metrics-architect, full-audience-value-diagnostic) to diagnose a messy, real-world go-to-market problem that doesn't map cleanly to just one skill. Use wh

• gtm-metrics-architect

  Design or audit a GTM/marketing measurement system using a metric-class ladder (Activity, Output, Outcome, Impact) applied at the right organisational level (Org, Programme, Function, Tactic-type, Tactic), so every metric on a dashboard is tied to an actual decision. Use whenever a user is building

• icp-buying-center-builder

  Build an Ideal Customer Profile sized against the realistically obtainable market (not total market) and defined at the buying-centre level (the specific department/function with the need), keeping stable "fit" attributes separate from fast-changing "intent" signals. Use whenever a user is defining

• market-account-prioritizer

  Build a defensible target-account or ABM list using a two-gate screen — first a market/segment attractiveness-and-readiness screen, then an account-level scoring screen — instead of jumping straight to naming accounts. Use whenever a user is building an ABM program, a target account list, a territor

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