claude

evp

An Early Value Proposition is a ≤22-word line matched to a Schwartz awareness tier. Same product, five lines, because the unaware buyer and the vendor-comparing buyer are not the same reader. Step 2 of the GTM operator suite.

3 on GitHubby JMC Go-to-Market Systemsv0.7.0MITupdated 17 days ago

Not in a marketplace yet, so it loads for one session with --plugin-dir.

Plugin evp in cmj-hub/claude-evp. Commands read from the repo's manifest — 17 days ago.

What it installs

Skills (1)

  • evp

    Writes and scores an Early Value Proposition (EVP): one line of 22 words or fewer matched to a Schwartz awareness tier, in the shape \"For {ICP} in {pain}, we're the {one team} that does {outcome} without {tradeoff}.\" Builds a 3-tier brief and publishes the chosen outreach line as the evp block. Us

View source on GitHub jaymountconsulting.com

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