rmbc-skills

Plugin rmbc-skills in coleschaffer/copywritingskills-rmbc. Commands read from the repo's manifest — 1 month ago.

Skills (42)

• ab-test-plan

  Generate structured A/B test plans for DTC funnels — hypothesis, control vs variant, primary metric, sample size estimate, test duration, and success criteria using RMBC principles.

• ad-angle-generator

  Generate 5-7 unique ad angles for paid media campaigns — each a full strategic positioning direction with headline, body, visual, and platform fit.

• ad-creative-audit

  Audit paid media ad creative (copy + visual direction) against RMBC and DR principles — score hook, mechanism, proof, CTA, and visual-copy alignment with actionable fixes.

• advertorial-writer

  Generate RMBC-structured advertorial and native ad copy that reads like editorial content but drives direct response conversions.

• bonus-stack

  Design bonus stacks that increase perceived value without increasing fulfillment cost — 3-5 bonuses with name, description, perceived value, actual cost, and core offer complement rationale using RMBC principles.

• broadcast-email

  Generate one-off broadcast emails for list engagement — content, story, controversy, case study, or flash promo types with 3 subject line options using RMBC principles.

• cart-abandonment-flow

  Generate a 3-4 email cart abandonment recovery sequence with escalating urgency — from gentle reminder to final scarcity close using RMBC principles.

• checkout-abandonment

  Diagnose and fix checkout abandonment — audit checkout flow for friction points, score abandonment risk, rank top friction sources by impact, and output specific copy/UX fixes using RMBC principles.

• competitor-offer-analysis

  Analyze competitor offers to find positioning gaps — break down pricing, guarantees, bonuses, mechanism claims, proof elements, and weaknesses to generate differentiation recommendations.

• copy-rewrite

  Rewrite underperforming copy using RMBC framework — audits weaknesses first, then rewrites section by section with before/after comparison and rationale.

• creative-brief

  Generate a strategic creative brief for ad campaigns — the bridge between RMBC strategy and creative execution that you hand to a designer or creative team.

• email-promo

  Generate RMBC-structured promotional email copy with A/B subject line variants — short-form, high-impact direct response emails.

• email-retention-sequences

  Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles.

• fb-ad-copy

  Generate RMBC-structured Facebook/Meta ad copy across single image, carousel, and video formats — 3 hook variations per format with character limits enforced.

• free-offer-brief

  Design free lead magnets and tripwire offers that demonstrate RMBC quality — each brief includes offer name, format, hook angle, landing page headline, perceived value, production cost, and email follow-up strategy.

• funnel-architecture

  Design complete DTC sales funnel architecture — maps the full customer journey from ad to email follow-up with RMBC-aligned copy approach, conversion goals, and KPI targets per step.

• funnel-audit

  Audit existing sales funnels against RMBC and CRO best practices — score each step, identify conversion leaks, and output a prioritized fix matrix.

• guarantee-writer

  Generate risk-reversal guarantees that convert fence-sitters — money-back, conditional, better-than-money-back, double-your-money, and performance-based with headline, terms, and visual treatment using RMBC principles.

• hook-battery

  Generate 10 scroll-stopping hooks across 5 psychological trigger types — the opening lines that determine whether a prospect reads or scrolls past. One of the 3 core RMBC skills.

• ingredient-research

  Deep research prompt for supplement/product ingredient evidence — gathers studies, claims, citations, and DR-relevant proof points for the R in RMBC

• lander-copy

  Generate RMBC-structured landing page copy — mobile-first, conversion-optimized, with value-stack pricing and full page architecture.

• lead-writer

  Generate the opening lead section of long-form DR copy — the first 200-500 words that determine whether the prospect reads or bounces.

• mechanism-ideation

  Ideate novel mechanism angles for a product claim or result — the "M" in RMBC. Use when you need unique, specific explanations of WHY a product delivers its promised outcome. Branches for supplements, e-commerce, and info products.

• media-buying-brief

  Generate strategic media buying briefs — audience targeting, budget allocation, KPI targets, creative rotation, and testing frameworks for paid media campaigns.

• offer-stack

  Design irresistible offer stacks — core offer, bonuses, guarantee, urgency, and price anchoring structured to hit a 10:1 perceived-value-to-price ratio using RMBC principles.

• order-form-cro

  Optimize order form / checkout page copy for conversion — mobile-first layout, trust elements, guarantee copy, bump offers, and friction reduction using RMBC principles.

• pdp-ecomm-template

  Generate RMBC-structured product detail page (PDP) copy for e-commerce — extracts proven structure from top-performing pages and rewrites for a new product.

• post-purchase-sequence

  Generate a 4-5 email post-purchase sequence that reduces buyer's remorse, increases product usage, generates reviews, and sets up the next purchase using RMBC principles.

• pricing-strategy

  Develop DTC pricing strategy — price anchoring, value-comparison economics, tiered pricing, subscription vs one-time, payment plans, and decoy pricing with 3 presentation formats and competitor context.

• reengagement-sequence

  Generate a 3-5 email reengagement sequence for inactive subscribers — from "we miss you" through exclusive offer to sunset warning using RMBC principles.

• rmbc-context

  Foundational RMBC methodology hub — provides shared framework context that all RMBC generative skills read during execution

• rmbc-copy-audit

  Score copy against the RMBC framework with severity-gated audit flow, per-dimension scoring, and escalation from minor fixes to major rewrites.

• scarcity-urgency

  Generate ethical scarcity and urgency elements for DTC offers — genuine limited stock, time-limited pricing, bonus deadlines, seasonal relevance, and enrollment caps with copy, visual treatment, and ethical justification.

• soap-opera-sequence

  Generate a soap opera email sequence (5-7 emails) that uses narrative tension and cliffhangers to build desire and drive conversions through RMBC-structured storytelling.

• thank-you-page

  Generate RMBC-structured thank you / order confirmation page copy — the highest-converting upsell real estate where buyer trust peaks and post-purchase momentum drives action.

• ugc-brief

  Generate briefs for UGC creators — script outlines with talking points, hook options, and B-roll suggestions that feel authentic, not scripted.

• unified-research-synthesizer

  Synthesize multi-source research into a single Unified Research Document — the copy-ready strategic brief that bridges Research and Brief in RMBC.

• upsell-script

  Generate RMBC-structured one-time offer (OTO) / upsell page scripts — post-purchase pages that capitalize on buying momentum with a complementary offer.

• upsell-sequence-writer

  Generate post-purchase email upsell sequences (3-5 emails) that ascend customers from initial purchase to higher-ticket offers using RMBC-structured persuasion.

• vsl-script

  Generate RMBC-structured video sales letter scripts with timing markers — the highest-converting long-form format in direct response.

• webinar-registration-copy

  Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels — optimized for registrations, not sales.

• welcome-sequence

  Generate a 5-7 email welcome sequence for new subscribers or buyers — arc from first impression through value delivery to first offer using RMBC principles.