claude

marketing-brain

ICP, positioning and messaging, and brand voice exercises that build your brand brain.

4 on GitHubby CXLv0.5.4updated yesterdayproductivity
/

Plugin marketing-brain from marketplace cxl-marketing-brain in conversionxl/cxl-marketing-brain. Commands read from the repo's manifest — today.

This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.

What it installs

Skills (6)

  • ad-copy

    Turn the brand brain into scored ad copy for Google (RSA/PMax) and Meta, every asset scored against the ICP before it ships. Use when the user asks for an example campaign, ad copy, or ad assets built from their ICP, the optional step after exercise 1.

  • brand-brain

    Read the brand brain in wiki/brand/ before writing anything customer-facing. Apply automatically to ads, landing pages, emails, social posts, blog posts, sales copy, product copy, campaign briefs, and any other text a customer or prospect will read, and whenever a later workshop command (such as Cam

  • brand-sync

    Keep the brand brain's .md files and their pages in step. Use whenever the ICP, positioning and messaging hub, voice guide or vocabulary is edited, by request in chat, by an edit to a file in wiki/brand/ or drafts/example-brain/, or when the user says they changed a published dossier, hub or voice g

  • icp-synthesis

    Turn voice-of-customer data in raw/voc/ (a customer list with email and revenue at minimum, plus reviews, tickets, and call notes) into a grounded ICP, the rich avatar, the segments, and the exact language they use. Use when /icp-dossier runs, and before writing ad copy if wiki/brand/icp.md is still

  • my-voice

    The owner's writing voice. Apply automatically to any text written in this repo for other people to read (emails, posts, briefs, updates, landing page copy), before returning it.

  • share-output

    Rules for publishing or sharing a Marketing Brain output (ICP dossier, messaging hub, voice guide, campaign, battle cards). Use whenever one of these pages is about to be published as an artifact, shared, exported, or posted to a community or demo channel.

Hooks (1)

  • PostToolUse

    bash "${CLAUDE_PLUGIN_ROOT}/.claude/hooks/brand-sync.sh" plugin

View source on GitHub

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