gtm-dealsWin the deal - any deal (new, renewal, expansion). Qualify it (MEDDICC from CRM + calls), score risk, find missing stakeholders, build the close plan, prep negotiation, and produce collateral - the ONE-PAGER (crown deliverable, see onepager-playbook.md), proposal, ROI model, quote, case-study match.
gtm-onboardOne-time setup for ClaudeGTM. Run this first, it (1) connects the rep's stack, (2) takes ONLY a LinkedIn URL and uses Crustdata to enrich it into a Persona Profile (who they are, what their company sells, their ICP, their writing voice), then (3) lets them pick which workflows to set up. Writes conf
gtm-outreachWrite any sales touch and set up outbound. Cold email, call script, LinkedIn touches, full multi-channel sequences, replies, objection handling, signal-triggered drafts - all in the rep's voice, all run through the humanizer (zero AI slop). Can take a list from gtm-prospect and build the whole Insta
gtm-prepThe daily driver - everything in front of you TODAY. Score an inbound lead, prep any call (brief + question plan + demo flow), follow up after (recap email + CRM log), coach a call, CS handoff. Can be wired as automated routines (morning brief to Slack, inbound triage bot) - designed and testable wi
gtm-prospectProspecting hub. Opens by asking your GOAL, then routes to 7 sub-skills - find new companies, lookalikes of best customers, rank my accounts, event prospecting, expansion radar, TAM builder, champion tracker (with live watcher). Iterative Crustdata search, FIT x TIMING x WARMTH scoring, opt-in enric
gtm-researchKnow a company completely. Opens by asking your goal and WHERE YOUR CONTEXT LIVES (HubSpot? Fathom? Slack? Gmail?), then routes to 4 sub-skills - account deep-dive & plan (external + your internal history with them), org chart (who runs it), tech-stack & wedge, competitive battlecard. Use for "tell