coordinatorTriage router for the ui-excellence plugin. Analyzes task context and routes to the right specialist skill(s) — often multiple at once. Use when building, reviewing, or refining any web UI: components, pages, layouts, forms, modals, animations, styles, audits, copywriting, or engagement design.
croAudit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when
heuristicsEvaluate and improve interface usability using heuristic analysis. Use when the user mentions "usability audit", "UX review", "users are confused", "heuristic evaluation", "form usability", "navigation problems", "Nielsen heuristics", "cognitive walkthrough", or "usability testing". Also trigger whe
copyCraft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", "why the message isnt landing", "knowledge cu
hookedDesign habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users arent coming back", "engagement loops", "habit formation", "push notifications", "variable rewards", "daily active users", "habit zone", or "user retention loops"
retentionDiagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users drop off", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", "user activation", or "aha moment". Also trigger when analyzing cohort retention
accessibilityUse when building or reviewing UI components to ensure WCAG 2.1 compliance, keyboard navigation, semantic HTML, ARIA attributes, color contrast, and assistive technology support.
animation-motionUse when designing or reviewing UI animations, transitions, and motion interactions. Triggers for animation decisions, performance optimization, accessibility compliance, and gesture handling.
visual-polishUse when refining interface details (text wrapping, spacing, animations, shadows, alignment) to compound small visual improvements into polished, responsive experiences following Jakub Krehel's principles.
web-standardsUse when reviewing or building web interfaces for accessibility compliance, component patterns, form handling, typography, performance, animations, and UX patterns aligned with modern web standards and Vercel's guidelines.
microinteractionsDesign the small details -- triggers, rules, feedback, loops and modes -- that separate good products from great ones. Use when the user mentions "microinteraction", "button feedback", "loading state", "toggle design", "animation detail", "interaction polish", "state transitions", or "input feedback
refactoringAudit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off", "fix the design", "Tailwind styling", "color palette", "visual hierarchy", "design system", "spacing scale", or "component styling". Also trigger when building consistent design tokens
typographySelect, pair, and implement typefaces for web projects. Use when the user mentions "font pairing", "which typeface", "line height", "responsive typography", "web font loading", "type hierarchy", "variable fonts", "FOUT/FOIT", or "typographic scale". Also trigger when choosing between system fonts an