GoMarble

Plugin gomarble from marketplace gomarble in gomarble-ai/marketing-agent. Commands read from the repo's manifest — 30 days ago.

Skills (62)

• access-and-permissions

  Use when a GoMarble tool is denied or the user asks about access: 'I don't have access to this account', account_access_denied, a scope or permission upgrade (606), read-only connections, plan limits (403 / 600), the TikTok beta, agent permissions, or team roles. Explains GoMarble's role-based acces

• accounts-and-connections

  Use when the user wants to see, add, enable, remove or switch ad accounts and data sources in GoMarble: which accounts are connected, adding a new ad account, connecting a platform (Meta, Google, TikTok, LinkedIn, Microsoft Ads, GA4, Search Console, Shopify, Klaviyo, Snowflake, impact.com, Pages, In

• ad-brief-generator

  Turn ranked creative directions (from winning-pattern-synthesis, or any selected evidence-backed angle/hook) into shoot-ready UGC/creator briefs — hook line, shot list, VO/copy direction, and CTA. Use whenever the user asks for a creator brief, script, shot list, or says a direction is ready to hand

• affiliate-marketing

  Use for affiliate and partner marketing on impact.com: partner performance, commission spend, conversions and payouts, which partners drive profitable orders, program-level results, invoices owed, and how affiliate spend compares with paid media. Read-only through GoMarble.

• analyse-creative

  Use when the user asks which ads or creatives are winning and why, whether creatives are fatiguing, what hooks, formats or angles work, or wants a single ad broken down. Ranks creative by hook rate, hold rate, CTR, CPA and ROAS on Meta, TikTok and Google, reads the actual creative (visual, copy, hoo

• automate-with-agents

  Use when the user wants GoMarble to keep doing a job on a schedule: a daily brief, anomaly or spend alerts, a weekly creative fatigue check, a search term cleanup every Monday, budget pacing, competitor monitoring, or a recurring report by email or Slack. Covers creating, listing, editing, pausing,

• brief-creative

  Use when the user wants a creative brief, ad scripts, new ad ideas or concepts for the next round of tests. Builds a production-ready brief from what already works in the account, customer language from comments, competitor angles and brand context: audience and problem, hypothesis, hooks with proof

• build-reports

  Use when the user wants a performance report, client report, weekly or monthly review, MTD/QTD update against the media plan, CMO summary, or a deck or doc for stakeholders. Pulls from every connected source (ad platforms, GA4, Shopify, Klaviyo, Search Console, organic social, Impact, Snowflake, Goo

• clean-wasted-spend

  Use when the user wants to find or cut wasted ad spend: bad search terms, negative keywords, money-losing placements, audiences, devices or locations, fatigued ads still spending, duplicated targeting, zombie campaigns, or Shopping products that never convert. Quantifies each leak, separates real wa

• competitor-ad-intelligence

  Analyze live competitor ads into a cross-brand creative teardown — angles, hooks, formats, investment proxies, and sampled market whitespace. Use when the user wants a summarized competitor report or briefing input. For detailed competitor discovery and evergreen-versus-breakout cohort collection, u

• creative-psychology-hooks

  Generate ad hook and angle ideas grounded in a structured creative psychology framework (TEEP, valence/intensity mapping, the Baader Hook Framework, micro-moment mapping) rather than generic brainstorming. Use whenever the user wants new hook ideas, ad angles, script openers, or wants existing hooks

• creative-research

  Use when collecting live competitor ads and classifying evergreen (long-running) versus breakout (recently repeated) investment signals with GoMarble Ads Library tools. For a summarized cross-competitor teardown and whitespace report, use competitor-ad-intelligence.

• diagnose-performance

  Use when the user asks why performance changed or what's going on with an account: ROAS dropped, CPA spiked, spend jumped, conversions fell, blended results slipped, or 'what moved this week'. Traces the move across Meta, Google, TikTok, LinkedIn and Microsoft Ads plus GA4 and Shopify to the real dr

• email-marketing

  Use for Klaviyo email and SMS questions: campaign and flow performance (opens, clicks, conversions, revenue), which flows earn the most, list and segment health, profile and event lookups, catalog items and email templates, and how email revenue fits with paid media and Shopify. Read-only through Go

• ga4-source-of-truth

  Use for any GA4 query whose result will be reported back to the user. Covers conversions ≠ transactions distinction, channel-subset-sum trap with sessionDefaultChannelGroup, intraday partial-data discipline, Paid Social aggregation rules, API-vs-UI attribution mismatch.

• get-started

  Use at the start of any GoMarble session or when the user asks what GoMarble can do, which accounts are connected, how to connect a platform, what GoMarble remembers about an account, or how approvals work. Also the reference for the GoMarble connector's call rules: account IDs, currency, pagination

• gomarble-skills-creative-strategists

  Use for creative strategy frameworks across platforms: ad fatigue detection, hook and hold analysis, creative performance ranking, design and copy audits, A/B test interpretation, audience-to-creative mapping, creative lift forecasts, messaging theme classification, and a weekly creative brief. Pair

• gomarble-skills-ecommerce-brands

  Use for ecommerce business questions beyond a single ad channel: which products to scale or cut, cart abandonment and conversion-rate bottlenecks, customer cohorts and repeat purchase, unit economics and contribution margin, channel mix, promotion impact, device and browser issues, and a weekly ecom

• gomarble-skills-google-ads-audit

  Audits and optimizes Google Ads accounts at senior-media-buyer depth. Use when the user asks about Google Ads performance, campaign optimization, search terms, keywords, Shopping campaigns, Performance Max (PMax), keyword research, wasted spend, or wants a Google Ads audit. Covers Q1-Q5 search term

• gomarble-skills-meta-ads-audit

  Audits and optimizes Meta Ads (Facebook + Instagram) accounts at senior-media-buyer depth. Use when the user asks about Meta Ads performance, campaign optimization, creative fatigue, ad set analysis, video creative diagnosis, pixel tracking issues, or wants a Meta Ads audit. Covers EMQ Score health

• gomarble-skills-saas-companies

  Use for SaaS growth questions: ARR growth, churn risk, CAC payback, cohort performance, expansion revenue, sales funnel conversion, onboarding success, revenue by segment, and a weekly SaaS health report. Needs subscription and CRM data from exports, a warehouse (Snowflake through GoMarble), or a co

• google-ads-create-master-skill

  MUST load FIRST for any Google Ads create, update, or mutation task. Master workflow for create campaigns, ad groups, ads, assets, sitelinks, experiments, negative keyword lists, bid modifiers, pause/rename/update. Triggers: any Google Ads write intent.

• google-ads-depth-of-analysis

  Use for any Google Ads audit, performance review, optimization request, strategy question, or account restructuring. Covers 8 analytical dimensions: hierarchical drill-down, breakdowns, temporal trends, attribution rigor.

• google-ads-guardrails

  Guardrails for Google Ads recommendations and mutations. Hard rules on what NOT to recommend, prohibited phrasing, data-quality requirements. Used internally for any Google Ads optimization or change recommendation.

• google-ads-keywordplanner

  Use when planning Google Ads keywords: keyword discovery, evaluating intent/volume/bid, match-type selection.

• google-ads-pmax-evaluation

  Use when evaluating Google Ads Performance Max campaigns: maturity gate, PMax vs Search comparison, asset performance labels, device/location thresholds.

• google-ads-pmax-scaling

  Use when scaling Google Ads Performance Max campaigns: budget scaling rules, pause triggers, location/audience/asset expansion. Loads PMax evaluation first.

• google-ads-search-analysis

  Use when analyzing Google Ads Search campaigns: Q1–Q5 query classification, CPC inflation diagnosis, rank/budget pressure, decision matrix, scaling prerequisites.

• google-ads-search-execution

  Use when making changes to Google Ads Search campaigns: tool parameters for bid adjustments, budget changes, negation, query isolation.

• google-ads-shopping

  Use when analyzing or optimizing Google Ads Shopping campaigns: feed health gate, item KILL/DOWNGRADE/PROMOTE rules, product groups, search-term negatives, SCALE/T/CAP.

• google-ads-tool-fundamentals

  Foundation tool reference for any Google Ads task — GAQL syntax, common entity relationships, default reporting windows. Used internally when working with Google Ads tools.

• google-impression-share

  Google Ads impression-share analysis to identify missed scaling opportunities and diagnose delivery constraints. Distinguishes Lost-IS (Budget) — addressable with money — from Lost-IS (Rank) — addressable with bids/quality. Disciplined: only recommends scaling on campaigns that are already profitabl

• google-pmax-pulse

  PMax morning anomaly check — compares last 3 days vs prior 3 days across spend, conversions, and CPA/ROAS for every Performance Max campaign. Flags CPA spikes (over 25%), conversion drops (over 25%), and spend spikes without conversions. Read-only — no changes applied. Disciplined: does NOT recommen

• google-search-audit

  Daily Google Ads Search morning briefing — compares last 3 days vs prior 3 days, segments brand vs non-brand (with different expectations for each), and surfaces specific recommendations across budget, impression share, bid adjustments, search-term waste, and query opportunities. Read-only — produce

• google-search-term-audit

  Forensic Google Ads Search-term waste audit. Pareto-filters down to the 80% of spend that matters (campaign-level, then search-term-level), then flags wasteful terms using campaign-relative triggers: low engagement (CTR ≥40% below campaign avg) and low conversion (CVR ≥40% below campaign avg, includ

• launch-campaigns

  Use when the user wants to build or launch campaigns: a new Meta sales campaign, ad set or ads; a Google Search campaign, ad group or RSAs; a Performance Max campaign or asset group; a TikTok launch; or duplicating a winning campaign, ad set or ad. Turns an approved brief and creative into a full ca

• linkedin-ads

  Use for LinkedIn Ads (Campaign Manager) questions: campaign and campaign group performance, spend, CTR, CPC, CPL and conversions, breakdowns by company, job title, industry or seniority, and looking up targeting values. Read-only through GoMarble; changes are given as instructions for Campaign Manag

• manage-campaigns

  Use when the user asks to change something in a live Meta or Google Ads account: pause or enable, rename, change a bid or bid strategy, edit targeting or schedule, update ad copy, URLs or tracking, add sitelinks or other assets, adjust device, location or ad-schedule modifiers, edit PMax asset group

• meta-ads-audit

  30-day comprehensive Meta Ads health audit. Checks pixel/CAPI integrity, scans creative fatigue across the account, profiles audience-segment spend split, surfaces ROAS/CPA outliers (top + bottom decile), evaluates budget allocation efficiency, and produces a professional written report. Read-only —

• meta-agent-operations

  Use when proposing or executing Meta Ads changes: propose/execute workflow, campaign/adset/ad update rules, currency in cents.

• meta-create-master-skill

  MUST load FIRST for any Meta ad creation, launch, campaign setup, ad set creation, or creative push. Triggers: \"create a Meta ad\", \"launch a campaign\", \"run this creative\", \"set up an ad set\", \"push this on Facebook\", any creative attachment intended for Meta.

• meta-creative-analysis

  Use when analyzing Meta ad creatives: video hook/hold rates, 4 diagnostic scenarios, image/catalog rules, creative pattern recognition.

• meta-creative-fatigue-detection

  Per-ad creative fatigue diagnosis on Meta Ads. Scores every active ad as Healthy / Early Warning / Fatigued / Dead using CTR decline, frequency creep, CPA spike, CVR decline, and spend-shift signals. Surfaces specific refresh recommendations: which variants to retire, which winners to remix, which t

• meta-creative-strategy

  Full creative strategy pass for Meta Ads. Identifies winners + losers across the account, extracts the pattern behind each winner (hook, format, angle, audience pairing), produces a test plan + scaling plan + fatigue check, and outputs a concrete 12-creative production spec (6 static + 6 video) with

• meta-custom-event-interpretation

  Read before any Meta audit, pause, scale or optimization-event change on a sales campaign that optimizes for COMPLETE_REGISTRATION or another custom event. Detects 3rd-party purchase trackers (Profitmetrics, Triple Whale, Cosmise) so a working campaign isn't misjudged.

• meta-daily-optimization

  Daily Meta Ads morning briefing. Compares yesterday vs trailing-7-day average, applies a change-log gate (skips entities edited in the last 48h), and surfaces a short vertical list of read-only recommendations: which ads look like fatigue candidates, which ad sets show funnel breaks, where auction p

• meta-depth-of-analysis

  Use for any Meta Ads audit, performance review, optimization request, strategy question, or funnel analysis. Covers 8 analytical dimensions: hierarchical drill-down, breakdowns, temporal trends, attribution rigor.

• meta-guardrails

  Guardrails for Meta Ads recommendations and mutations. Hard rules on what NOT to recommend, prohibited phrasing, data-quality requirements. Used internally for any Meta optimization or change.

• meta-performance-analysis

  Use when analyzing Meta (Facebook/Instagram) ad performance: account type detection, Pareto analysis, baselines, performance thresholds, issue diagnosis.

• meta-tool-fundamentals

  Foundation tool reference for any Meta (Facebook/Instagram) Ads task — Marketing API quirks, common entity relationships, currency in cents. Used internally when working with Meta tools.

• microsoft-ads

  Use for Microsoft Advertising (Bing Ads) questions: campaign, ad group, keyword and ad performance, shared budgets, quality score, change history, search term and keyword waste, and keyword ideas with volume and bid estimates. Read-only through GoMarble; changes are given as instructions for Microso

• organic-social

  Use for organic Facebook Page and Instagram questions: post and reel performance, reach, engagement and follower growth, audience demographics, what content works, reading comments for customer language and sentiment, finding user-generated content the brand was tagged in, and which organic posts ar

• own-creative-diagnosis

  Diagnose why the user's own Meta ad creatives are (or aren't) working using Hook Rate / Hold Rate / CTR scenario analysis, format-specific rules, and pattern recognition across top performers. Use whenever the user asks why a creative isn't performing, wants to know what's working across their winni

• research-competitors

  Use when the user wants to know what competitors are running: their ads, angles, hooks, offers and formats, which concepts they're scaling, who the competitors even are, or where the market gap is. Searches GoMarble's ad library by brand, domain, keyword or niche, groups patterns, flags what's new s

• search-console-master-skill

  Use when analyzing Google Search Console data: organic search analysis, GSC data interpretation, opportunity scoring.

• shift-budget

  Use when the user wants to move, raise or cut budget: where to put the next $X, which campaigns can scale inside target, budget pacing against the monthly plan, underspending or capped campaigns, or reallocating across Meta, Google, TikTok and Microsoft Ads. Finds headroom from pacing, marginal effi

• shopify-order-discipline

  Use when querying Shopify orders or reconciling against a merchant dashboard. Default NO financial_status filter (dashboard parity), gross vs net revenue, created_at vs processed_at, refunds handling, multi-currency confirmation.

• tiktok-ads

  Use for any TikTok Ads work that isn't a new launch: performance and creative reports, audience breakdowns, account balance and quotas, ad review status and rejections, change history, automated rules, Smart+ and Smart Creative campaigns, split tests, Reach & Frequency, offline events, and editing o

• tiktok-create-master-skill

  Use for any TikTok Ads launch: a new campaign, ad group or ads, catalog and Smart+ campaigns. Creative-first, placement-aware, one-call launch via tiktok_propose_create_campaign_structure with approval before anything goes live.

• winning-ads-engine

  The complete winning-ads methodology in a single reference — competitor ad intelligence, own-creative diagnosis, psychological hook grading, cross-source pattern synthesis, and shoot-ready brief generation, plus the orchestration logic that sequences all five. Use when the user wants the full end-to

• winning-ads-orchestrator

  The master workflow for going from "find winning ad ideas for X" to a shoot-ready creative brief. Routes through competitor-ad-intelligence, own-creative-diagnosis, creative-psychology-hooks, winning-pattern-synthesis, and ad-brief-generator in order, adapting to what data sources are actually avail

• winning-pattern-synthesis

  Cross-reference competitor ad patterns against the user's own strong-performing creatives and psychological hook analysis to find cross-source overlap, own-account test gaps, and market whitespace. Use whenever the user wants to know what to actually build next — after competitor research and/or own

MCP servers (1)

• gomarble

  connects to: https://apps.gomarble.ai/mcp-api/mcp

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