attribution-sanity-checkTest whether channel and campaign attribution can be trusted before budget moves: add up each platform's claimed conversions against backend orders or signups to get the overclaim factor, then inspect leaks in a fixed order (untagged links and a large direct share, self-referrals and payment-gateway
campaign-preflightRun the pre-send gate on a bulk email so the wrong segment, broken link or missing unsubscribe never goes out. In order: audience count against the last send of the same segment (off by more than 10% blocks until explained), suppression lists applied, seed send to real Gmail, Outlook and Apple Mail
campaign-tagging-standardCreate and enforce a UTM naming standard so campaign data stays usable: lowercase only, source and medium drawn from a closed list enforced by a dropdown or validated link-builder sheet, campaign names that encode date and objective, content for the creative variant, and no tags on internal links be
community-health-reviewReview whether a forum, Discord, Slack or support community is healthy and growing sustainably with a short fixed monthly set: time to first response, share of questions answered within 24 hours and ever, new members who post within 14 days, contributor concentration (flag when the top five write mo
community-moderation-policyWrite and operate moderation rules for a forum, chat server or discussions space: short written rules, an enforcement ladder (note, warning, timed mute, removal, ban) that names which behaviours skip steps, a moderation log citing the rule for every action, response targets and an on-call rota, auto
content-brief-from-serpProduce a content brief for a page meant to rank and convert, from what the live search results reward: read the top ten before writing anything, classify the dominant intent and format (guide, comparison, tool, category page, forum thread), note the entities and subtopics the leaders share and what
content-pruning-auditDecide which pages on a large content site to keep, refresh, merge, redirect or remove: inventory every indexable URL with twelve-month clicks, referring domains, assisted conversions and internal inbound links, then apply rules in order (pages with links or conversions are never removed, only merge
content-refresh-triageWork out why organic traffic to existing pages fell and pick the right fix per page: compare Search Console's latest 28 days with the prior 28 and last year, rank pages by clicks lost rather than percentage, then classify each decline (seasonality, intent shift, a sibling page taking the query, a SE
contributor-funnelImprove how newcomers become contributors to an open source project or community programme: walk the path as a first-time contributor on a clean machine and time each step (finding an issue, building, running tests, opening the PR, first review), fix in order of delay (one-command build from clone,
customer-story-productionProduce case studies and testimonials from real customers without the process stalling: pick customers by a measurable outcome already recorded, ask at a success moment (renewal, expansion, milestone) with a small first ask such as a two-sentence quote, send a consent and approval sheet up front lis
deliverability-triageDiagnose why marketing or lifecycle email lands in spam, bounces or goes unopened: split by mailbox provider, stream and sending IP or domain first, read each provider's own signals (Google Postmaster Tools, Microsoft SNDS and JMRP, Yahoo complaint feedback loop), group bounce and deferral codes by
devrel-impact-reviewDecide which developer relations activities (talks, content, workshops, sponsorships, office hours) to continue by their effect on adoption. Give each a trackable path (unique link or code, distinct signup question, dedicated sandbox or event page), count activated developers (first successful use)
email-authentication-rolloutMove a sending domain from no or partial SPF, DKIM and DMARC to an enforced DMARC policy without blocking legitimate mail: publish p=none with an rua mailbox first, read aggregate reports for two to four weeks to inventory every sender, give each sender its own aligned DKIM selector, keep SPF under
lead-quality-loopAlign marketing and sales on what a good lead is and feed outcomes back to channels and ad platforms: define stages by outcome (accepted by sales, opportunity created, closed-won) with a required rejection reason on every discarded lead, report sources against closed-won and pipeline, not cost per l
lifecycle-sequence-designDesign or fix automated onboarding, activation, trial-conversion, re-engagement and win-back message sequences: trigger on behaviour events and stop on the goal event rather than days since signup, give every message one job, one call to action and an exit check, map all flows on one page with a glo
low-traffic-page-testingRun conversion experiments on marketing pages without the traffic for a standard A/B test. Do the arithmetic first: conversions per variant per week against the smallest lift the sample can detect. If a 10 to 20 percent lift is not detectable in a month, test one bold change to the whole message (of
message-match-auditAudit whether a landing page delivers what the ad, email or search result promised: set each traffic source's actual promise (ad text, subject line, query) beside the page's first screen and compare words, offer, price or claim and next step; run a five-second test with five people outside the team;
paid-search-waste-auditFind and cut wasted spend in a search or shopping ad account: start from the search terms report, not the keyword list; export 30 to 90 days of queries, sort by spend with zero conversions and add negatives at the right level with match type recorded; report brand and non-brand separately; check the
programmatic-seo-gateDecide whether to ship, and how to roll out, thousands of templated pages (locations, integrations, comparisons, tool pages): prove each page type has distinct data a visitor wants and that the answer shows in the first screen, render fifty random pages and fail the template if more than five are th
sending-domain-warmupBring a new sending domain, dedicated IP or migrated email provider up to full volume without burning reputation: separate streams by subdomain first, then ramp by engaged recipients rather than calendar, starting with the most recently active subscribers at a few hundred a day and doubling only whi