arabic-copy-localizerMarketing copy localization skill that converts English marketing copy (ads, landing pages, emails, CTAs) into native Egyptian Arabic عامية — or GCC dialect on request — with natural English code-switching for business terms. Use whenever marketing copy needs an Arabic version, an Arabic draft "soun
benchmark-analystMarketing benchmark triage skill. Use whenever metrics are shared with questions like "is this good?", "is this normal?", or "should I worry?" — ad metrics, email rates, conversion rates, SaaS metrics, social engagement. Compares the user's numbers against published, sourced benchmarks using panel-m
cod-operations-analystCOD (cash-on-delivery) e-commerce operations skill. Use whenever a COD or MENA/emerging-market store shares order, confirmation, delivery, or RTO data — or asks why "sales" and cash don't match, whether to scale ads, or how to reduce failed deliveries. Extends funnel analysis past checkout: computes
ab-testingWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version
battlecardsCreates competitive battlecards for sales deal conversations. Produces win themes, landmines to plant, objection
churn-preventionWhen the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit sur
icp-researchScrapes case studies, testimonials, and solutions pages from a target website to build structured ICP documentation. Produces TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, and voice-of-customer synthesis with normalized attributes
launch-tier-frameworkClassify product launches into defensible tiers and turn roadmap inputs into a season-of-launch plan that aligns Product, Campaigns, PR/AR, Sales, and customer-facing teams.
marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'socia
onboardingWhen the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience
positioning-messaging-frameworkCreate sharp B2B positioning and messaging from customer truth, segmentation choices, real alternatives, differentiated value, and proof.
programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for
voice-of-customer-synthesisTurn customer notes, call transcripts, sales feedback, and research into PMM-ready voice-of-customer inputs: pains, triggers, status quo, JTBD, exact language, objections, proof, and messaging implications.
win-loss-analysisWin/loss analysis for B2B SaaS. Analyzes sales call transcripts across 6 dimensions (product, messaging, GTM/sales, pricing, competition, customer context) to extract why deals are won, lost, retained, or churned. Produces aggregate patterns with verbatim-quote evidence, frequency counts, confidence
conversion-copywriterDirect-response copywriting skill. Use whenever persuasive marketing copy is being written, rewritten, or audited — sales pages, landing pages, email sequences, ad copy, VSL scripts, hooks and headlines. Operates in five modes (write / rewrite / audit / hook / teach), selects the right framework (PA
experiment-coachExperiment Coach — validates ideas before launch and runs growth experiments after it, from inside the chat. Use when someone wants to test an idea, product, feature, offer, price, message or channel before building or launching it; get real market feedback; plan customer interviews, a smoke-test la
funnel-decomposition-analystSenior performance analyst skill that answers "why did sales drop (or jump)?" using rigorous funnel decomposition. Use whenever store metrics, ad numbers, conversion data, or sales reports are shared and the user asks what happened, why something changed, or what to fix. Decomposes Revenue into Visi
mena-adsMENA Ads Command Center — a complete paid-ads operating system for the Arab world (Egypt, KSA, UAE, GCC, Levant, North Africa) and global accounts. Use for ANY paid advertising task on Meta (Facebook/Instagram), Google (Search, PMax, Shopping, YouTube), TikTok, Snapchat, LinkedIn, X, or Click-to-Wha
performance-media-buyerFull-stack paid media skill. Use whenever the work involves planning, building, optimizing, diagnosing, auditing, or reporting on paid campaigns across Meta, Google (Search/Shopping/PMax/Display/YouTube), TikTok, LinkedIn, Snapchat, or programmatic. Operates in six modes, selects platforms by object