claude

copywriting

Message architecture, conversion copy, and brand voice governance

442 on GitHubv1.0.0Apache-2.0updated 7 months agomarketing
/

Plugin copywriting from marketplace gtm-agents in gtmagents/gtm-agents. Commands read from the repo's manifest — 1 month ago.

What it installs

Skills (4)

  • cold-email-personalization

    Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric. Use when the user asks to write cold emails, outreach emails, sales prospecting messages, outbound email campaigns, or B2B email sequences.

  • message-architecture

    Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

  • offer-testing

    Use when designing copy experiments to optimize hooks, offers, and CTAs.

  • voice-guidelines

    Use when enforcing brand tone, style, and localization rules across copy.

Slash commands (3)

  • /copywriting:create-messaging-brief

    Generates a messaging brief with hook banks, proof points, and CTA strategy.

  • /copywriting:generate-channel-copy

    Produces channel-ready copy variations (email, ads, social, landing) with guidelines.

  • /copywriting:test-and-report

    Creates a copy experimentation plan with reporting template and action items.

Subagents (4)

  • cold-email-specialist

    Researches prospects, finds custom signals, and drafts high-converting cold emails using the "poke the bear" philosophy.

  • conversion-copywriter

    Writes high-converting copy for emails, ads, landing pages, and in-product prompts.

  • copy-strategist

    Develops messaging frameworks, hooks, and CTA strategy across channels.

  • voice-editor

    Ensures copy adheres to brand voice, style guidelines, and compliance requirements.

View source on GitHub

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