ab-test-setupCompatibility skill for ab test setup. Use when a user or upstream workflow invokes this name; route the task to `ab-testing` while preserving the requested scope and source-specific intent.
ab-testingDesign valid marketing experiments with hypotheses, primary metrics, guardrails, sample/traffic assumptions, implementation QA and decision rules.
ad-account-auditorUse when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not fo
ad-creative-builderUse when the user asks to \"write ad copy\", \"generate RSA headlines\", or \"build ad creative at volume\"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for t
ad-creativeGenerate and iterate paid-ad creative systems: angles, hooks, copy, concepts, variants, fatigue management and test matrices.
ad-test-designerUse when the user asks to \"design an A/B test\", \"set up a creative/landing test\", \"run an incrementality test\", or \"is this result statistically and practically material?\"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from o
adsPlan and optimize paid media across search, social and other platforms, including account structure, targeting, bidding, measurement, budget and creative testing.
advocacy-program-designerUse when the user asks to \"design an employee advocacy program\", \"set up founder-led sharing\", or \"build a share kit for the team\"; produces an advocacy program blueprint in two modes — participation-driven opt-in (default) or top-down assigned with its coercion and authenticity risks flagged
ai-seoOptimize AI-search and agent-task discoverability with prompt panels, answer-claim accuracy, citation/recommendation evidence, multilingual/commerce fit, crawler access, and attributable business-outcome evaluation. Use for GEO/AEO/LLMO and AI-answer visibility; for conversion event delivery use `co
analytics-trackingCompatibility skill for analytics tracking. Use when a user or upstream workflow invokes this name; route the task to `analytics` while preserving the requested scope and source-specific intent.
analyticsDesign or audit general marketing analytics, event plans, funnels, UTM governance, partner-link taxonomy, and reporting. For delivery of confirmed outcomes to analytics or ad platforms, pixels/CAPI, and received-conversion verification use `conversion-tracking`; for credit allocation use `attributio
aso-auditCompatibility skill for aso audit. Use when a user or upstream workflow invokes this name; route the task to `aso` while preserving the requested scope and source-specific intent.
asoWhen the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app c
attribution-reconcilerUse when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compare
attributionAnalyze channel and campaign contribution using explicit attribution assumptions, reconciliation across systems, incrementality where possible, and confidence labels.
audience-belief-mapperUse when the user asks to \"map what our buyers believe\", \"capture the objections we keep hearing\", or \"find the switching forces that move the beachhead\"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four for
audience-mapperUse when the user asks to \"analyze my target audience\", \"build an audience profile for influencer targeting\", \"research a niche community\", or \"deep-dive a subculture before partnering with creators\"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, n
audience-segment-builderUse when the user asks to \"build audience segments from my customer list\", \"make value-based / lookalike seed lists\", \"set up exclusion / suppression segments\", or \"map audiences to funnel stages across platforms\"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based
bid-strategy-plannerUse when the user asks to \"pick a bid strategy\", \"set a tCPA/tROAS target\", or \"plan the learning-phase entry\"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting t
brand-language-codifierUse when the user asks to \"codify our brand voice\", \"define naming rules for our products and tiers\", or \"write the tone-of-voice guide with banned phrases\"; produces the brand-level voice canon (register, tone spectrum, banned-phrase list, few-shot examples drawn only from the brand's own pub
brief-generatorUse when the user asks to \"create an influencer brief\" or \"write a campaign brief\"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimi
budget-optimizerUse when the user asks to \"allocate my influencer budget\", \"optimize spend across tiers\", or \"compare budget scenarios\"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign
budget-pacing-monitorUse when the user asks to \"check pacing\", \"am I over/under-spending\", \"is this campaign on track to hit budget\", or \"why did spend spike/stall mid-flight\"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial bu
campaign-architectUse when the user asks to \"plan my paid account structure\", \"pick Search vs PMax\", \"lay out ad groups / asset groups\", or \"audit paid-vs-organic cannibalization\"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔org
campaign-plannerUse when the user asks to \"plan an influencer campaign\", \"build a campaign blueprint\", or \"launch a product with creators\"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individu
category-narrative-mapperUse when the user asks to \"map the category narrative\", \"tear down how competitors tell their story\", or \"find the language conventions in our market\"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and
channel-portfolio-plannerUse when the user asks to \"pick which social channels to run\", \"should we be on X platform or 小红书\", or \"plan our organic social channel portfolio\"; produces an audience/objective-first portfolio with capability/access matrix, cadence-budget reality check, declared ECHO operating profile, bound
channel-registryUse when the user asks to register/query a social channel, record channel state, cadence, governance, voice adaptation, UGC permission, or advocacy facts; curates them through the append-only channels event stream and derived views. Not for ECHO scoring — use social-quality-auditor; not for channel
churn-preventionWhen the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit sur
co-marketingWhen the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,
cold-emailDraft B2B cold outreach and follow-ups; plan sending readiness, LinkedIn outreach, multichannel cadence, and reply handling with evidence, eligibility, and permission controls. For list sourcing use `prospecting`; for lifecycle flows use `emails`.
cold-outbound-sequencerUse when the user asks to \"build a B2B cold-outbound sequence\", \"design reply-triage branching\", \"plan a domain warmup / sending throttle\", or \"make my outbound CAN-SPAM / opt-in compliant\"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral /
community-launch-runnerUse when the user asks to \"launch on Product Hunt / Hacker News\", \"prepare community or directory launch submissions\", or \"plan the launch submission waves\"; produces per-platform submission packages — a Product Hunt tagline / gallery / first-comment skeleton, a factual Show HN title and text,
community-marketingBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup
competitor-alternativesCompatibility skill for competitor alternatives. Use when a user or upstream workflow invokes this name; route the task to `competitors` while preserving the requested scope and source-specific intent.
competitor-analysisUse when the user asks to \"analyze competitors\" or \"竞品分析\"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
competitor-profilingWhen the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my compe
competitor-trackerUse when the user asks to \"track competitor influencer marketing\", \"see who my rivals partner with\", or \"benchmark my influencer program\"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance estimates, and a gap/opportunity list. Not for finding your
competitorsCreate or audit competitor comparison and alternative pages. Use for vs pages, product alternatives, competitive landing pages, competitor teardowns, or stale/overclaimed competitive assets. For battlecards, live objections, and win-loss analysis use `sales-enablement`; for URL-based research use `c
consent-registryUse when the user asks to \"log this subscriber's opt-in\", record unsubscribes/complaints, or query lawful basis; curates pseudonymous consent facts through the append-only consent stream and applies suppression/erasure tombstones immediately. Not for SEND scoring — use email-quality-auditor; not f
content-amplifierUse when the user asks to \"amplify influencer content with paid media\", \"set up whitelisting or Spark Ads\", \"decide which posts to boost\", \"repurpose influencer content\", \"turn one video into multiple ads\", or \"build a UGC asset library\"; produces (paid mode) a content-selection scorecar
content-gap-analysisUse when the user asks to \"find content gaps\", \"竞品写了什么\", or \"还应该写什么\"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划
content-quality-auditorUse when auditing content quality, E-E-A-T, or publish readiness; runs a typed 80-item CORE-EEAT profile with evidence coverage, veto checks, and a fix plan. Not for structural tags/headers alone — use on-page-seo-checker; not for domain/citation trust — use domain-authority-auditor. 内容质量/EEAT评分
content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" \"content planning,\" \"editorial calendar
content-writerUse when the user asks to \"write SEO content\", \"draft a blog post / landing page\", \"update outdated content\", or \"fix traffic/ranking decay\"; two modes — new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a
contract-helperUse when the user asks to \"draft an influencer contract\", \"review these agreement terms\", or \"build a partnership template\"; produces a full influencer agreement framework (scope, compensation, usage rights, exclusivity, FTC disclosure), a clause-by-clause review with red flags, and a negotiat
conversion-signal-qaUse when the user asks to \"QA my conversion tracking before launch\", \"check my UTMs / pixel / event firing\", \"set up a tracking pre-flight\", or \"set the dedup rule so Meta and Google stop double-counting\"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cros
conversion-trackingSet up, audit, verify, or fix conversion delivery for forms, bookings, signups, calls, and purchases across analytics and ad platforms. Use for GTM/pixels, CAPI, enhanced conversions, server-side delivery, missing or duplicate conversions. For tracking plans and UTMs use `analytics`; for assigning c
conversion-value-mapperUse when the user asks to \"set up conversion values so tROAS optimizes profit not orders\", \"map margin onto my purchase value\", \"build value rules for lead / phone / signup conversions\", or \"stop bidding to revenue when I care about profit\"; defines and QAs the conversion VALUE model — per-c
copy-editingEdit or review existing marketing copy for clarity, accuracy, voice, freshness, and repetitive AI-like phrasing. Use for proofreading, copy feedback, tightening text, refreshing outdated copy, or making a draft sound natural. Preserve effective copy and supported claims. For new copy use `copywritin
copywritingWrite or rewrite high-intent marketing copy grounded in product context, customer language, claims evidence, offer structure and conversion goals.
creator-content-auditorUse when the user asks to \"review this influencer content\" or \"check if this post meets brand guidelines\"; runs the typed STAR pre-publish gate, scores Trust and Appeal on the deliverable, folds in the creator Suitability read, computes the profile-weighted SQS, checks the disclosure/claim/brand
creator-registryUse when the user asks \"what did we pay this creator last time\" or to \"update the creator roster\"; curates creator identity, rate, rights, exclusivity, compliance-event, and performance facts through the append-only creators event stream. Not for scoring fit — use fit-scorer; not for reviewing c
crisis-response-plannerUse when the user asks to \"build our social crisis protocol\", \"mentions are exploding — what do we do first\", or \"when do we pause the posting queue\"; produces a 1-5 severity ladder with tunable Estimated trigger thresholds (mention-velocity multiples vs the 7-day listening baseline, sentiment
croImprove conversion performance on marketing pages and forms through diagnosis, message hierarchy, friction analysis, proof, UX hypotheses, instrumentation and experiments.
customer-researchPlan, analyze and synthesize customer research into pains, jobs, triggers, objections, language, segments and evidence-backed marketing implications.
dark-social-attributorUse when the user asks to \"figure out where our direct traffic really comes from\", \"measure dark social\", \"add a how-did-you-hear-about-us field\", or \"show social drives signups without click data\"; produces a share-link/UTM hygiene spec for owned share surfaces, a self-reported attribution
deliverability-qadirectory-submissionsdomain-authority-auditordynamic-content-personalizerearly-access-designeremail-creative-builderemail-quality-auditoremail-render-builderemail-sequence-designeremail-sequenceemailsengagement-inbox-managerentity-registryeventsfatigue-frequency-managerfit-scorerform-crofree-tool-strategyfree-toolsgeo-auditgeo-brand-mentionsgeo-citabilitygeo-comparegeo-content-optimizergeo-contentgeo-crawlersgeo-llmstxtgeo-platform-optimizergeo-proposalgeo-prospectgeo-report-pdfgeo-reportgeo-schemageo-technicalgeo-updategeoimageinbox-placement-monitorinfluencer-discoveryinfluencer-marketingkeyword-researchlanding-experience-checkerlanding-optimizerlaunch-asset-packagerlaunch-day-conductorlaunch-feedback-synthesizerlaunch-monitorlaunch-readiness-auditorlaunch-registrylaunch-retro-analyzerlaunch-strategylaunch-tier-plannerlaunch-window-plannerlaunchlead-magnetslink-buildinglist-growth-designerlist-hygiene-monitorlist-segment-buildermarketing-councilmarketing-ideasmarketing-loopsmarketing-osmarketing-planmarketing-psychologymemory-managementmessage-house-buildermessage-system-architectmessage-test-designermomentum-plannernarrative-baseline-mappernarrative-cascade-plannernarrative-drift-monitornarrative-enablement-kitnarrative-quality-auditornarrative-registrynarrative-resonance-monitornewsletter-monetization-planneroffer-claims-registryoffersoffsite-signal-analyzeron-page-seo-checkeronboarding-croonboardingoutreach-managerpage-cropage-play-builderpaid-adspaid-measurement-loopparticipation-warmup-plannerpaywall-upgrade-cropaywallsperformance-analyzerperformance-monitorpitch-narrative-builderplacement-exclusion-managerplatform-norm-profilerpopup-cropopupspositioning-mapperpositioning-truth-tracerpreference-frequency-managerpress-media-relationspricing-packaging-plannerpricing-strategypricingproduct-feed-optimizerproduct-marketing-contextproduct-marketingprogrammatic-seoproof-point-packagerprospectingpublic-relationsrank-trackerreactivation-specialistreferral-programreferralsreport-generatorrevopsroi-calculatorsales-enablement-kitsales-enablementschema-markupschemasearch-term-minersend-experiment-designerseo-agenticseo-ahrefsseo-auditseo-backlinksseo-bingseo-clusterseo-competitor-pagesseo-content-briefseo-contentseo-dataforseoseo-driftseo-ecommerceseo-firecrawlseo-flowseo-geoseo-googleseo-hreflang