comms-strategy

Plugin comms-strategy in jamon8888/cc-suite. Commands read from the repo's manifest — 1 month ago.

Skills (12)

• audience-intelligence

  Use this skill when the user asks to "define our audience", "who are we talking to", "audience research", "build an audience portrait", "public cible", "portrait d'audience", "audience intelligence", "buyer persona", "segment our audience", or "who should we target". Also trigger when a brief define

• behavioral-strategy

  Use this skill when the user asks about "why do people really buy", "behavioral insight", "cognitive bias", "System 1", "System 2", "how does this land psychologically", "psycho-logic", "mental availability", "distinctive assets", "framing", "anchoring", "loss aversion", "signalling", "satisficing",

• brand-voice-auditor

  Use this skill when the user asks about "brand voice", "tone of voice", "audit our communications", "define our voice", "charte éditoriale", "voix de marque", "brand personality", "TOV audit", "our communications feel inconsistent", or "we don't sound like ourselves". Also trigger when brand samples

• brief-analyzer

  Use this skill when the user wants to "analyze a brief", "decode the brief", "build a strategic platform", "what does the client want", "brief analysis", "analyse le brief", or "extract the comms strategy from a brief". Also trigger whenever a brief arrives unstructured, is missing KPIs, sets an aud

• campaign-strategy

  This skill should be used when the user asks to "build a campaign strategy", "campaign architecture", "design an integrated campaign", "stratégie de campagne", "plan de campagne", or "campaign brief". Designs integrated multi-channel campaign architectures with PESO channel mix, phased activation pl

• comms-measurement

  Use this skill when the user asks about "KPIs", "measurement framework", "how do we measure success", "comms ROI", "indicateurs de performance", "tableau de bord", "campaign measurement", "what metrics should we track", "is our PR working", "attribution", or "reporting dashboard". Also trigger when

• competitive-comms

  Use this skill when the user asks about "competitor comms", "share of voice", "what are competitors saying", "competitive monitoring", "veille concurrentielle", "analyse concurrentielle", "white space analysis", "what territory is taken", "how do we differentiate", or "what should we NOT say because

• crisis-planner

  Use this skill when the user asks about "crisis plan", "crisis scenario", "reputation risk", "crisis comms", "plan de crise", "communication de crise", "gestion de crise", "what if", "worst case scenario", "what could go wrong", "product recall", "data breach communications", or "reputational threat

• media-landscape

  Use this skill when the user asks to "map the media landscape", "media analysis", "who are the key journalists", "PESO media map", "paysage médiatique", "carte des médias", "which channels should we use", "media mapping", "who should we pitch", "press strategy", "which journalists cover X", or "what

• message-architecture

  Use this skill when the user asks about "messaging architecture", "key messages", "message hierarchy", "what should we say", "message house", "architecture de messages", "messages clés", "brand narrative", "what is our story", "copy platform", or "messaging framework". Also trigger when messages fee

• para-organizer

  This skill should be used when the user asks to 'organize agency files', 'set up PARA', 'structure my workspace', 'organize my briefs and campaigns', 'triage my inbox', or 'clean up my data folder'.

• stakeholder-mapper

  This skill should be used when the user asks for a "stakeholder map", "who are the stakeholders", "stakeholder analysis", "key audiences", "cartographie des parties prenantes", or "mapping des audiences". Identifies and prioritises all stakeholders by influence and interest, producing engagement str

Slash commands (10)

• /comms-strategy:audience

  Deep audience research — build complete audience portraits with demographics, psychographics, media behaviours, cultural codes, and insight.

• /comms-strategy:brief

  Analyze and decode a client brief — extract the strategic platform, surface gaps, generate clarifying questions, and produce a briefing document ready for the team.

• /comms-strategy:campaign

  Build a complete integrated campaign architecture — concept, PESO channel mix, phased activation plan, timeline, and budget framework.

• /comms-strategy:crisis

  Crisis communication planning — scenario mapping, response protocols, holding statements, and escalation procedures.

• /comms-strategy:measure

  Define a communications measurement framework — KPIs by funnel level and PESO channel, baselines, targets, and reporting templates.

• /comms-strategy:monitor

  Media and competitive monitoring — track press coverage, share of voice, competitor communications, and emerging issues in real time.

• /comms-strategy:pitch

  Develop a compelling new business pitch — prospect research, strategic diagnosis, pitch narrative, fee structure, and presentation architecture.

• /comms-strategy:sprint

  Run a full autonomous strategy sprint — brief in, complete 8-document strategy package out. Chains all 8 strategy skills in sequence with one human checkpoint to validate strategic direction before messaging begins.

• /comms-strategy:start

  Agency onboarding — set up your agency profile, client portfolio, and working preferences. Run once to unlock all comms-strategy capabilities.

• /comms-strategy:strategy

  Build a full integrated communications strategy — from brief to annual plan, covering audience, messaging, channels, phasing, and measurement.

Subagents (4)

• briefing-synthesizer-agent

  Use this agent after running /comms:brief to synthesize brief analysis outputs into a clean, client-ready Strategic Platform and a prioritised question list for the next client meeting. Triggers on "synthesize the brief", "finalize the strategic platform", "prepare client meeting questions", or afte

• campaign-monitor-agent

  Use this agent to generate a weekly intelligence digest — scanning all active campaigns, tracking media coverage, monitoring competitor activity, and flagging emerging issues. Triggers on "weekly intelligence", "what happened in the media this week", "monitor our campaigns", "competitive update", "w

• pitch-builder-agent

  Use this agent to assemble a complete pitch deck outline after running /comms:pitch — consolidating research, diagnosis, recommendation, and commercial proposal into a slide-by-slide structure with design direction and presenter talking points. Triggers on "assemble the pitch deck", "build the pitch

• strategy-sprint-agent

  Use this agent to run a full autonomous strategy sprint — from client brief to a complete 8-document strategy package. Triggers on "run the full strategy sprint", "brief to strategy", "autonomous strategy", "strategy package for [client]", "sprint [client name]", or when the user runs /comms:sprint.

Hooks (2)

• PostToolUse
• SessionStart

  cat ${CLAUDE_PLUGIN_ROOT}/data/2-Domaines/agency-profile.md 2>/dev/null || echo 'No agency profile yet. Run /comms:start to set up.'

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