copywriting-toolkit

Plugin copywriting-toolkit from marketplace monkey-skills in kouko/monkey-skills. Commands read from the repo's manifest — 6 days ago.

Skills (14)

• copywriting-audit-stage

  Audit existing external copy you didn't draft (competitor / legacy / variant) via voice, tone, ethics, form checks. Use with pre-existing copy (not a new brief) wanting review / critique / rewrite ideas. New copy → using-copywriting-toolkit.

• copywriting-ethics-check-stage

  Check draft copy for 景品表示法 / FTC Endorsement / 優良誤認 / 不實廣告 / dark-pattern compliance. Use with a polished draft for legal+ethics review — blocks delivery on violation (judgement-only, no edits). Form → form-check-stage; voice → voice-tone-stage.

• copywriting-form-check-stage

  Verify draft copy against its framework (PASONA / QUEST / PASTOR / BEAF / PREP / CREMA): stage completeness, length band, CTA fit. Use with a draft past ethics review for final structure validation (judgement-only). Voice drift → voice-tone-stage.

• copywriting-ideation

  Brainstorm creative angles, headlines, concepts (曼陀羅 + Verbalized Sampling), converge via KJ法. Use after intake confirms an envelope, before a direction is chosen; skippable if direction is set. Raw 'brainstorm taglines' → using-copywriting-toolkit.

• copywriting-intake

  Clarify and confirm copywriting requirements (product, audience, goal, form, awareness level), hard gate on missing info. Use at the start of a new copy task with an incomplete brief, before drafting. External-copy → copywriting-audit-stage.

• copywriting-light-action

  Write light-action copy for opt-in / subscribe / download / micro-conversions using PREP/CREMA. Use with a confirmed light-CTA brief (email opt-in, newsletter, download LP), after intake, before voice positioning. Sales letters → long-form-pasona.

• copywriting-long-form-extended

  Write EN/international long-form LPs, coaching/consulting sales pages, story-driven sales letters using QUEST/PASTOR. Use with a confirmed EN long-form brief, after intake, before voice positioning. JP PASONA → long-form-pasona; EC → mid-form.

• copywriting-long-form-pasona

  Write long-form LPs, sales letters, email campaigns, 記事広告 using PASONA / 新PASONA / PASBECONA (神田昌典). Use with a confirmed JP long-form brief, after intake, before voice positioning. EN QUEST/PASTOR → long-form-extended; tagline → short-form.

• copywriting-mid-form

  Write EC product descriptions / POP / presentation copy using BEAF (Benefit→Evidence→Advantage→Feature). Use with a confirmed mid-form brief (Rakuten / Amazon JP), after intake, before voice positioning. Tagline → short-form; long → long-form-pasona.

• copywriting-neta-injection

  Add metaphor / pun / meme / fandom / literary overlay for memorability via 4 techniques (Reversal / Substitution / Subcultural Capital / Cross-domain). Use with a confirmed brief needing a cultural hook; skip when audience is too broad.

• copywriting-short-form

  Write キャッチコピー / headlines / taglines (7-15 chars, AIDMA, 3秒ルール). Use with a confirmed short-form brief — tagline, SNS post, banner, CM title — after intake, before voice positioning. EC copy → mid-form; long-form → long-form-pasona.

• copywriting-voice-quadrant-stage

  Pick voice direction on the Authority×Affinity / Reason×Emotion quadrant, matched to anchors (Ogilvy / 許舜英 / 糸井). Use with a draft needing macro voice diagnosis before tone tuning, or a new brand voice guide. Polish → voice-tone-stage.

• copywriting-voice-tone-stage

  Fix voice drift / tone inconsistency, apply a voice-anchor register (Ogilvy 4-axis + JP/ZH/EN anchors). Use with a draft that has a quadrant assigned, for tone polish (語尾/rhythm) before the ethics gate. Macro quadrant → voice-quadrant-stage.

• using-copywriting-toolkit

  Router for copywriting — use BEFORE any draft, ideation, audit, or tagline/headline work on a raw brief (landing page / email / sales letter / SNS / voice guide / audit). Routes new briefs, audits, or resumed pipelines via a 9-phase decision tree. Triggers: 寫文案 / 廣告文案 / 文案發想 / コピーライティング / キャッチコピー /

Subagents (2)

• copywriter-evaluator

  Specialized copywriting evaluator. Judges copy artifacts against legal, framework, voice, and form gates. Persona is a strict legal / framework reviewer — NOT a copywriter. Does NOT draft or soften; only judges.

• copywriter

  Specialized copywriting worker. Produces candidates, drafts, voice guides, and audit variants grounded in the Japanese キャッチコピー tradition (糸井 / 岩崎 / 眞木 / 谷山) and Anglo direct-response canon (Ogilvy / Schwartz / Cialdini). Does NOT produce gate verdicts.

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