defineEstablish a visual identity for a new product or an explicitly requested redesign, using image references and collaborative exploration before recording design-system foundations.
exploreExplore a new visual treatment or a better version of an existing surface. Form distinct design hypotheses from the product and real references, make them visible in the medium that exposes the open question, resolve one consequential decision per round, and establish an accepted target before imple
eye-of-the-beholderThe entry point for visual and interaction design: requests to make something better, nicer, more beautiful, more convincing or clearer, new treatments, redesigns, design improvement loops and evaluations, unclear controls, excessive explanation, or feedback such as ugly, feels off, generic, looks A
obviousClarify unclear controls, state, consequences, inline/modal/page/cell placement, or over-explaining UI. Use for cognitive or mental load, choice overload, hidden state, spec leakage, "onduidelijke knop", "te veel uitleg", or "why must I think about this"; also proactively when UI changed in this tas
reviewReview actual visual output against its accepted references, meaning and behavior. Diagnose known defects, verify combinations and scales, and return unresolved aesthetics to exploration.