pm-toolkit

Plugin pm-toolkit from marketplace the-pragmatic-pm in marfoerst/the-pragmatic-pm. Commands read from the repo's manifest — 24 days ago.

Skills (59)

• pm-ab-test

  Design rigorous A/B tests with hypothesis formulation, sample size calculation, success criteria, guardrail metrics, and rollout planning. Includes Bayesian vs frequentist guidance and compliance-aware staged rollout for ERP features. Use when someone says "A/B test", "experiment", "split test", "hy

• pm-ai-pricing

  AI pricing strategy for SaaS products. Covers embed-vs-charge decisions, AI cost modeling, value quantification, packaging AI features, WTP research, and AI-specific pricing metrics. Use when someone says "AI pricing", "how to price AI", "price AI feature", "AI add-on", "AI copilot pricing", "AI age

• pm-ai-reimagination

  Map one customer job stage by stage and reimagine it with AI. Captures the current state per stage (action, tools, pain or workaround), classifies each stage as AI does it / AI assists / step disappears / stays human — weighing regulation, data, user trust and feasibility — and describes the reimagi

• pm-battlecard

  Per-competitor sales battlecard — a 1-page scannable cheat sheet a rep pulls up mid-call. Competitive positioning, objection handling, landmine questions, proof points, and deal stage guidance. Use when someone says "battlecard", "competitive cheat sheet", "how do we sell against", "competitor compa

• pm-board-deck

  Generate content for board or investor deck presentations. Creates the narrative arc, key slides content, and talking points. Covers: market context, product progress, metrics, roadmap, asks. Use when someone says "board deck", "investor deck", "board meeting", "quarterly board update", or "prepare

• pm-build-vs-buy

  Build/buy/partner decision framework with scoring across time-to-value, TCO, strategic control, and integration complexity. Use when someone says "build or buy", "build vs buy", "should we build this", "vendor evaluation", "make or buy", "partnership evaluation", "third-party vs in-house", "buy vs p

• pm-cohort-planner

  Cohort migration-readiness discovery. For ONE customer cohort (e.g. Accountants), reconstructs the complete functional scope they need to do their entire working day/year in the new product — so the cohort can be migrated fully, with nothing stranded in the legacy system. Ingests mixed evidence (pro

• pm-customer-success

  Customer success playbook generator for lifecycle stages: onboarding, adoption, expansion, renewal, churn prevention. Creates playbooks with triggers, actions, owners, and health indicators. Domain-aware: adapts to compliance and onboarding requirements from domain-context.md. Use when someone says

• pm-dashboard-designer

  Analytics dashboard design tool. Defines audience, selects leading + lagging metrics, designs information hierarchy, and specifies data sources. Follows dashboard design principles: most important metric top-left, comparison context, anomaly highlighting. Use when someone says "dashboard", "analytic

• pm-decision-document

  Create ADR-style product decision records. Documents context, options considered, trade-offs, the decision made, and consequences. Enforces that alternatives were considered. Use when someone says "decision doc", "ADR", "we decided to", "document this decision", "why did we choose", or "decision rec

• pm-devils-advocate

  Structured challenge of product decisions with pre-mortem and counter-arguments. Use when someone says "challenge this", "devil's advocate", "poke holes", "stress test", "pre-mortem", "what could go wrong", "am I missing something", "sanity check this decision". Also use for "challenge this research

• pm-discovery-synthesis

  Cross-transcript discovery synthesis. Turns a set of customer interviews or calls into comparable, evidence-weighted findings: open theme discovery first, then a PM-confirmed category set (taxonomy lock), then one coded row per atomic insight, then a cross-call brief with counts and prompted-vs-unpr

• pm-due-diligence

  Fast product & commercial due-diligence screen for a potential acquisition target. Evaluates FUNCTIONAL SCOPE and PRICING & PACKAGING only — explicitly not financial, technical/architecture, or legal DD. Produces a one-page screen: deal snapshot, functional fit map (overlap / complementary / gap vs.

• pm-executive-update

  Generate SCQA-structured executive or investor updates. Covers weekly status reports, monthly business reviews, and quarterly investor updates. Concise, board-ready, focused on outcomes not activities. Use when someone says "executive update", "status report", "investor update", "board update", "wha

• pm-feature-requests

  Analyze, categorize, and prioritize feature requests using affinity mapping, frequency-severity scoring, and demand curve analysis. Ingest from pasted lists, CSV, or freeform text. Flags compliance/regulatory implications automatically. Use when someone says "feature requests", "customer requests",

• pm-feedback-categorizer

  Categorize user feedback using affinity mapping. Ingest from multiple sources, de-duplicate, cluster into themes, score by frequency + severity + sentiment, and output a theme map with representative quotes and recommended actions. Distinguishes bugs, feature requests, usability issues, and praise.

• pm-funnel-analyzer

  Diagnose conversion funnel drop-offs, generate hypotheses, and recommend interventions with success metrics. Includes statistical significance guidance and domain-specific funnel stages from domain-context.md. Use when someone says "funnel", "conversion", "drop-off", "activation", "onboarding", "chu

• pm-gtm-launch

  Go-to-market launch playbook for a feature, module, or product. Generates cross-functional checklists, enablement timelines, communication plans, and success metrics. Scales from lightweight P2 launches to full P0 GTM motions. Use when someone says "launch plan", "go-to-market", "GTM", "launch playb

• pm-hub

  Master PM skill router. Lists all available PM skills by category and routes to the right one based on user intent. Use when someone says "help me with PM work", "what PM skills are available", "I need to write a...", or any vague product management request. Entry point for the PM Toolkit plugin.

• pm-journey-map

  Customer journey mapping across the full lifecycle: awareness through renewal. Maps actions, touchpoints, emotions, pain points, and opportunities per stage. Domain-aware: includes compliance and onboarding milestones from domain-context.md. Use when someone says "journey map", "customer journey", "

• pm-jtbd

  Jobs-to-be-Done discovery and analysis using Christensen/Ulwick methodology. Three modes: write JTBD interview scripts, extract job statements from transcripts, or prioritize outcomes by importance vs satisfaction. Use when someone says "JTBD", "jobs to be done", "interview script", "customer jobs",

• pm-meeting-notes

  Create structured PM meeting notes with decisions, action items, open questions, and parking lot. Works from raw notes, transcripts, or memory. Use when someone says "meeting notes", "action items", "what did we decide?", "summarize this meeting", or "process these notes".

• pm-messaging-framework

  Messaging framework for consistent customer-facing language across all touchpoints. Positioning statements, value pillars, elevator pitches, per-persona and per-competitor messaging. Use when someone says "messaging framework", "positioning statement", "elevator pitch", "value pillars", "how do we t

• pm-metric-framework

  Build a complete metric hierarchy from North Star through input metrics, health metrics, and counter metrics. Enforces leading + lagging indicators at every level. Includes instrumentation guidance and AARRR/custom framework decomposition. Use when someone says "metric framework", "measurement plan"

• pm-migration-planner

  Migration planning skill for platform migrations, data migrations, product consolidations, vendor/API swaps, and compliance-driven migrations. Generates feature parity matrices, data migration plans, go/no-go gate frameworks, customer communication playbooks, and legacy sunset plans. Use when someon

• pm-north-star

  Define and validate a North Star metric and its input metric tree for a B2B SaaS product. Uses Sean Ellis criteria for validation. Builds the full metric hierarchy from North Star down to team-level input metrics. Use when someone says "north star metric", "what should we measure", "product metric",

• pm-objection-handler

  Objection handling playbook organized by category. Teaches reps to diagnose the real concern behind the stated objection and respond with evidence, not clever comebacks. Use when someone says "objection handling", "how do we respond when they say", "too expensive", "competitor says", "they have conc

• pm-okr

  Full OKR lifecycle: define, refine, check-in, score, and align OKRs across organizational levels. Enforces outcome-over-output writing standards, leading vs lagging KR balance, and strategic alignment mapping. Use when someone says "OKRs", "objectives and key results", "write OKRs", "review our OKRs

• pm-onboarding-flow

  Design SaaS onboarding flows with time-to-first-value analysis, activation metric definition, and progressive disclosure patterns. Maps current flows, identifies the "aha moment", and designs optimal paths to activation. Use when someone says "onboarding", "time to value", "activation", "first-run e

• pm-one-pager

  Create an executive one-pager for initiatives and proposals. Structured as: Problem, Approach, Metrics, Timeline, Ask. Maximum one page. Use when someone says "one pager", "executive summary", "initiative brief", "proposal", "I need to pitch this", or "summarize this for leadership".

• pm-opportunity-tree

  Teresa Torres Opportunity Solution Tree: outcome, opportunity space, solutions, experiments. Use when someone says "opportunity tree", "OST", "opportunity solution tree", "discovery", "what should we build", "map opportunities", "Teresa Torres", "continuous discovery". Also use for "guide me through

• pm-pe-migration-report

  PE board migration progress report generator. Produces a 1-page dashboard for PE operating partners covering ARR migration status, wave progress, synergy realization, risks, and customer health. Designed for busy board members who scan 10-15 portfolio reports per month. Use when someone says "PE rep

• pm-persona-generator

  Data-driven persona creation grounded in behavioral patterns, not demographics. Guides you from raw data to validated persona profiles with goals, frustrations, decision criteria, and tools. Use when someone says "persona", "user profile", "who are our users", "customer segments", "target audience",

• pm-postmortem

  Blameless incident and failure post-mortem generator using 5 Whys root cause analysis. Produces structured post-mortem documents with timeline, contributing factors, corrective actions, and lessons learned. Tracks MTTR and detection time metrics. Use when someone says "post-mortem", "postmortem", "i

• pm-prd

  Generate a customer- and outcome-centric Product Requirements Document (PRD) with four modes: Full PRD for net-new features, Lightweight Feature Spec for sprint-level work, Iteration/V2 Spec for follow-ups on shipped features, and Migration/Compliance Spec for regulatory or API migrations. Defines t

• pm-pricing

  SaaS pricing analysis. Covers value metrics, packaging, willingness-to-pay research, competitive positioning, and pricing model design. Use when someone says "pricing strategy", "how should we price this", "packaging", "willingness to pay", "Van Westendorp", "price sensitivity", "monetization", "com

• pm-process-docs

  SOP and runbook generator for PM processes. Documents steps, decision points, checklists, ownership, and compliance checkpoints. Produces actionable runbooks. Use when someone says "SOP", "standard operating procedure", "runbook", "process doc", "how do we do X", "document the process", "playbook",

• pm-product-brief

  Create a lightweight product brief using Amazon-style working-backwards method. Starts with the customer outcome (press release), then works back to requirements. One page max. Use when someone says "product brief", "working backwards", "PR/FAQ", "pitch this feature", "one-page brief", or "write the

• pm-productboard-insights

  Distill customer demands from a transcript (sales call, user interview, support session) into atomic, verbatim Insights and push them into Productboard as Notes via the Productboard Notes API using a Bearer token (PRODUCTBOARD_API_TOKEN); the official spec MCP is used only to link insights to featur

• pm-prototype-to-epics

  Derive a carved, traceable Epic list from an HTML prototype — typically one exported from Claude Design (single-file HTML or a handoff bundle). Parses the prototype into a Screen & Flow Inventory, separates real product scope from design-exploration scaffolding (variant/tweak panels, mock data, canv

• pm-quarterly-planning

  Full quarter planning: strategic themes, capacity allocation, dependency mapping, bet sizing, and commitment plans. Use when someone says "plan next quarter", "quarterly planning", "Q2 planning", "capacity planning", "what should we build next quarter", "quarter kickoff".

• pm-release-notes

  Generate customer-facing release notes from git logs, changelogs, or manual input. Narrative style focused on customer benefit, not feature names. Supports multiple output formats: blog post, email snippet, in-app notification, changelog entry. Use when someone says "release notes", "changelog", "wh

• pm-retention-analysis

  Retention-curve and cohort-table diagnosis for a SaaS product or feature. Reads curve shape (flattening, decaying to zero, recovering), finds the floor, compares cohorts at the same age, flags anomalous cohorts, masks cells whose period isn't over, and turns what it sees into hypotheses plus the dat

• pm-review

  Pre-review quality gate that checks any PM artifact (PRD, strategy doc, one-pager, brief) against Head of Product standards. Scores problem clarity, metrics quality, scope discipline, and compliance awareness. Acts as "the HoP reviewing your work before the real HoP sees it." Use when someone says "

• pm-risk-register

  Product risk identification, scoring, matrix plotting, and mitigation planning. Use when someone says "risk register", "risk assessment", "what could go wrong", "risk matrix", "risk mitigation", "identify risks", "risk planning", "risk review".

• pm-roadmap-audit

  Item-by-item audit of an existing roadmap or backlog: an AI lens per item, an evidence audit (validated pain, willingness to pay, money story) with a strength rating, a cull step (what really happens if we skip it, is it sales or support noise, how stale is it) ending in keep / deprioritise / invest

• pm-sales-deck

  Generate sales and pitch deck CONTENT — narrative structure, slide-by-slide content, talk tracks, and anticipated objections. NOT visual design. Covers B2B sales presentations, competitive pitches, and demo intros. Use when someone says "sales deck", "pitch deck", "sales presentation", "customer pit

• pm-sprint-retro

  Sprint retrospective facilitator with Start/Stop/Continue and 4Ls formats. Generates structured retro outputs with action items, owners, and deadlines. Use when someone says "retro", "retrospective", "sprint review", "what went well", "start stop continue", "4Ls", "team reflection", "iteration revie

• pm-stakeholder-simulator

  Simulate how different stakeholders would react to a proposed product change. Surface objections, concerns, and political dynamics before the real meeting. Use when someone says "how will X react?", "stakeholder analysis", "what objections will I face?", "prepare me for the meeting", or "simulate th

• pm-strategic-review

  End-of-quarter strategic review in narrative style with a bets scorecard. Use when someone says "quarter review", "strategic review", "what happened last quarter", "quarterly retro", "bets scorecard", "review our bets", "end of quarter report".

• pm-swot

  SWOT analysis with structured strategic implications and SO/ST/WO/WT options. Use when someone says "SWOT analysis", "strategic analysis", "competitive position", "strengths and weaknesses", "market analysis", "where do we stand".

• pm-value-prop-canvas

  Strategyzer Value Proposition Canvas: customer profile, value map, and fit analysis. Use when someone says "value proposition", "value prop canvas", "customer jobs", "jobs to be done", "pain points", "why do customers buy us", "product-market fit". Also use for "value brief", "quantify our value for

• pm-win-loss

  Structure and analyze win/loss data. Two modes: generate interview guides for win/loss calls, or analyze existing data to identify patterns and recommendations. Covers competitive analysis, decision factors, and segment-level insights. Use when someone says "win loss", "win/loss analysis", "why did

• pm-workflow-competitive-intel

  Multi-skill workflow that produces a complete competitive intelligence package. Chain: (1) SWOT analysis, (2) Market sizing via web research, (3) Competitive profiles, (4) Positioning analysis, (5) One-pager summary. Uses web search to gather real competitive data. Outputs a comprehensive competitiv

• pm-workflow-migration

  Multi-skill workflow that produces a complete migration execution package. Chain: (1) Migration PRD, (2) Migration Planner, (3) Risk Register, (4) Stakeholder Simulation, (5) Comms + PE Report. Each stage produces an artifact that feeds the next. Designed for platform migrations, product consolidati

• pm-workflow-problem-to-prd

  Multi-skill workflow chain that takes a raw problem statement and produces a complete PRD. Chain: (1) JTBD extraction, (2) Persona generation, (3) Opportunity tree mapping, (4) Feature spec / PRD generation, (5) Quality review. Each stage produces an artifact that feeds the next. Shows progress betw

• pm-workflow-problem-to-stories

  Multi-skill workflow chain that takes a user problem (with optional prototype/mockup) and produces a full delivery-ready backlog: Lightweight PRD per Epic, sequenced Epics, and User Stories with acceptance criteria. Extends pm-workflow-problem-to-prd by adding Epic carving, sequencing, and Story dec

• pm-workflow-quarterly-cycle

  Multi-skill workflow that runs the full quarterly planning cycle. The "big one." Chain: (1) Strategic review of past quarter, (2) North star validation, (3) OKR definition, (4) Quarterly planning with capacity and bets, (5) Roadmap generation. Each stage builds on the previous. Complete quarterly pl

• pm-workflow-sales-enablement

  Multi-skill workflow that produces a complete sales enablement package. Chain: (1) Messaging framework, (2) Competitive battlecards, (3) Objection playbook, (4) GTM launch playbook. Each stage produces an artifact that feeds the next. Outputs are written for revenue teams, not product teams. Use whe

Subagents (5)

• pm-comms-writer

  PM communication orchestrator. Helps PMs write clear, concise, leadership-ready communication. Routes to pm-release-notes, pm-executive-update, pm-decision-document, pm-board-deck, pm-meeting-notes skills. Uses SCQA structure for executive comms. Use when someone says "write", "communication", "upda

• pm-data-analyst

  Data analysis orchestrator agent. Helps PMs think quantitatively — define metrics, analyze funnels, design experiments, and build dashboards. Routes to pm-metric-framework, pm-funnel-analyzer, pm-ab-test, pm-dashboard-designer, pm-retention-analysis skills. Can query databases if Supabase tools are

• pm-discovery-lead

  Discovery orchestrator agent. Guides PMs through structured product discovery: define the problem space, gather evidence, synthesize findings, and recommend next steps. Routes to pm-jtbd, pm-persona-generator, pm-journey-map, pm-feedback-categorizer, pm-feature-requests, pm-discovery-synthesis skill

• pm-gtm-strategist

  Go-to-market orchestrator agent. Helps PMs create sales-ready materials: messaging frameworks, competitive battlecards, objection playbooks, sales decks, launch plans, and win/loss analysis. Routes to pm-messaging-framework, pm-battlecard, pm-objection-handler, pm-sales-deck, pm-gtm-launch, pm-win-l

• pm-ops-facilitator

  PM operations orchestrator. Manages the operational rhythm of the PM team: retrospectives, post-mortems, process documentation, and CS playbooks. Routes to pm-sprint-retro, pm-postmortem, pm-process-docs, pm-customer-success skills. Use when someone says "ops", "operations", "team rhythm", "ceremoni

Hooks (1)

• SessionStart

  bash "${CLAUDE_PLUGIN_ROOT}/hooks/context-reinject.sh"

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