paw-cra-agent-creative-directorCreative director and orchestrator for Pawbytes Creative Suites. Use when the user needs creative direction, campaign planning, brand setup, or help choosing the right creative specialist or workflow. Triggers: 'Aria', 'creative direction', 'campaign planning', 'brand setup', 'which creative agent s
paw-cra-agent-designerVisual production expert for production-ready social posts, carousels, flyers, brand assets, and code-based templates. Trigger when user requests 'create social post', 'design carousel', 'make flyer', 'generate logo', 'resize image', or 'create template'.
paw-cra-agent-strategistResearch-driven strategist who produces content strategies, scripts, and copy. Use for competitor analysis, trend research, content planning, scripts, copywriting, or brief validation — or when the user asks for the Strategist.
paw-cra-agent-video-producerVideo production specialist for short-form, long-form, episodic, and motion graphics video. Trigger when user requests 'create video', 'make reel', 'tiktok video', 'youtube video', 'add subtitles', 'generate voiceover', 'clip video', or 'motion graphics'.
paw-cra-campaign-orchestrationOrchestrates multi-deliverable campaigns by dispatching Designer and Video Producer workflows in parallel. Use when the user requests 'run campaign', 'execute campaign', 'launch campaign production', or 'orchestrate deliverables'.
paw-cra-content-researchOn-demand research bundle for the Aria Creative Suite. Use when any agent needs competitor analysis, trend research, or content opportunity scanning to inform visual/video production.
paw-cra-design-batchBatch visual production workflow for campaigns. Accepts a content calendar or campaign brief, produces multiple platform-ready assets with organized bundle output and machine-readable manifest. Trigger for 'batch design', 'content calendar to assets', 'campaign batch', 'produce all campaign visuals'
paw-cra-design-brandBrand asset and flyer production pipeline. Use when user requests 'create logo', 'design brand asset', 'make flyer', 'generate icon', or 'create banner'.
paw-cra-design-socialSocial post and carousel production pipeline. Use when the user requests to 'create social post', 'design carousel', or 'run social design workflow'.
paw-cra-multi-platform-exportConvert master assets into platform-variant exports with safe-zone enforcement. Use when the user requests to 'export for all platforms', 'resize assets for platforms', or 'multi-platform export'.
paw-cra-quality-controlAggregate cross-asset quality control for campaigns. Use when the user requests 'run QC', 'quality check campaign', 'review all assets', or 'generate QA report'.
paw-cra-setupSets up Pawbytes Creative Suites module in a project. Use when the user requests to 'install creative suites', 'configure creative suites', 'setup creative suites', or 'paw-cra setup'.
paw-cra-video-clipsVideo repurposing pipeline for multi-platform clip extraction. Use when the user requests to 'extract clips', 'repurpose video', 'create clips from video', or 'clip video for social'.
paw-cra-video-longformLong-form and episodic video production pipeline (1-10 min, YouTube/web). Use when user requests 'long-form video', 'YouTube video', 'episodic video', or 'video series'.
paw-cra-video-shortformShort-form video pipeline for Reels, TikTok, and Shorts. Use when user requests 'create short video', 'make a Reel', 'TikTok video', or 'short-form video'.
paw-design-agent-directorIris, the art director who runs gated graphic design projects. Use when the user asks for Iris, the art director or paw-design, or says 'design a poster', 'make a social media post', 'design a banner', 'make a carousel', 'design a flyer', 'make a story graphic', 'make a YouTube thumbnail', 'design a
paw-design-composeBuilds and renders graphic designs in HTML. Use when the user says 'build the design', 'render the poster', 'compose the post', 'make the headline bigger', or 'review this design'.
paw-design-conceptTurns content briefs into graphic concepts, hooks and copy. Use when the user says 'write the headline', 'give me hook options', 'write copy for this poster', 'plan the carousel slides', or 'what should this graphic say'.
paw-design-deliverExports and QC-checks graphics for each platform. Use when the user says 'export for Instagram and LinkedIn', 'resize this for all banner sizes', 'make a print-ready PDF', 'check the design before posting', or 'write alt text'.
paw-design-imageryGenerates and prepares imagery for graphic designs. Use when the user says 'generate the background', 'make a hero image', 'cut out the product', 'use my product photo', or 'regenerate this image'.
paw-design-layoutLays out graphics as grids and wireframes per size. Use when the user says 'lay out this poster', 'wireframe the post', 'plan the layout for each banner size', or 'where should the headline go'.
paw-design-setupSets up PawBytes Graphics Suite in a project. Use when the user says 'install graphics suite', 'configure paw-design', or 'setup PawBytes Graphics Suite'.
paw-design-styleLocks a graphic's type, palette and visual style. Use when the user says 'pick fonts for this', 'choose a colour palette', 'make it Swiss style', 'apply my brand guidelines', or 'what style fits this poster'.
paw-mkt-agent-agencyMulti-channel marketing orchestrator for campaign planning, specialist routing, and marketing coordination. Use when the user needs a marketing plan, brand strategy, campaign coordination, or help deciding which marketing specialist to use. Triggers: 'marketing plan', 'brand strategy', 'campaign man
paw-mkt-analyticsMarketing analytics and measurement infrastructure. Use when the user requests 'GA4', 'GTM', 'analytics', 'attribution', 'measurement', 'tracking setup', 'UTM', or 'experiment infrastructure'.
paw-mkt-communityBuilds and manages owned community platforms. Use when the user requests 'Discord community', 'Slack community', 'community platform', 'community-led growth', 'forum', 'champions program', 'ambassador program', or 'community engagement strategy'.
paw-mkt-contentCreates blog posts, articles, whitepapers, case studies, editorial calendars, and thought leadership. Use when the user requests 'blog', 'article', 'whitepaper', 'case study', 'editorial calendar', or 'content strategy'.
paw-mkt-croOptimizes conversion across landing pages, signup flows, and onboarding. Use when the user requests 'CRO', 'conversion rate', 'landing page', 'signup flow', 'A/B test', 'form optimization', 'exit popup', or 'user activation'.
paw-mkt-dashboardGenerates SvelteKit + sql.js dashboards with LLM-built UI. Use when the user requests 'marketing dashboard', 'campaign tracker', 'marketing tracker', or 'build dashboard'.
paw-mkt-emailEmail sequences, newsletters, automation, and deliverability strategies. Use when the user requests 'email sequence', 'newsletter', 'drip campaign', 'welcome email', 'lifecycle email', 'cold email', 'email automation', or 'email copywriting'.
paw-mkt-guerrillaDesigns unconventional tactics, growth hacks, and viral campaigns. Use when the user requests 'growth hack', 'viral campaign', 'guerrilla marketing', 'low-budget marketing', or 'marketing stunt'.
paw-mkt-influencerInfluencer and creator partnerships. Use when the user requests 'influencer', 'brand ambassador', 'creator partnership', 'UGC program', 'sponsored content', or 'affiliate program'.
paw-mkt-launchPlans and executes product launches with phased channel strategies. Use when the user requests 'product launch', 'GTM', 'go-to-market', 'Product Hunt', 'beta launch', 'early access', or 'launch checklist'.
paw-mkt-paid-adsPlans and manages paid media campaigns. Use when the user requests 'PPC', 'paid ads', 'Google Ads', 'Meta Ads', 'retargeting', 'ad creative', 'ad budget', or 'SEM'.
paw-mkt-prMedia relations, press releases, journalist outreach, and crisis comms. Use when the user requests 'press release', 'media outreach', 'journalist pitch', 'crisis comms', 'reputation management', or 'PR strategy'.
paw-mkt-pricingPricing models, tier packaging, and willingness-to-pay research. Use when the user requests 'pricing tiers', 'freemium', 'value metric', 'pricing page', 'willing to pay', or 'van Westendorp'.
paw-mkt-product-contextBuilds product positioning documents for marketing clarity. Use when the user requests 'positioning', 'target audience', 'differentiation', 'proof points', 'ICP', 'buyer persona', 'messaging framework', 'competitive positioning', or 'value proposition'.
paw-mkt-psychologyApplies behavioral science and persuasion frameworks to marketing. Use when the user requests 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', or 'persuasion framework'.
paw-mkt-referralReferral and partnership marketing strategist. Use when the user requests 'referral program', 'affiliate', 'partner program', 'refer-a-friend', 'word-of-mouth', or 'commission structure'.
paw-mkt-retentionReduces churn through cancel flows, dunning, and win-back. Use when the user requests 'churn', 'cancel flow', 'dunning', 'win-back', 'failed payment', 'retention rate', or 'save offer'.
paw-mkt-salesCreates sales enablement collateral. Use when the user requests 'sales deck', 'pitch deck', 'one-pager', 'demo script', 'objection handling', 'champion kit', 'battle card', 'sales enablement', or 'ROI calculator'.
paw-mkt-seoSEO specialist for technical audits, keyword strategy, and GEO. Use when the user requests 'SEO', 'keyword research', 'schema markup', 'crawlability', 'pSEO', 'GEO', 'search rankings', or 'link building'.
paw-mkt-setupSets up Agentic Marketing Suite module in a project. Use when the user requests to 'install ams module', 'configure Agentic Marketing Suite', or 'setup Agentic Marketing Suite'.
paw-mkt-socialOrganic social media strategy and content creation. Use when the user requests 'social media', 'social calendar', 'hashtag strategy', 'follower growth', 'UGC', 'Instagram', 'TikTok', or 'LinkedIn'.
paw-mkt-sostacExecutes the 6-phase SOSTAC marketing planning framework. Use when the user requests 'SOSTAC', 'marketing plan', 'situation analysis', 'marketing strategy', or 'marketing objectives'.
paw-mkt-videoVideo strategy, scripting, and optimization for YouTube, TikTok, Reels. Use when the user requests 'video strategy', 'YouTube', 'video script', 'Reels', 'video SEO', 'thumbnail', 'video ad', 'explainer video', 'short-form video', or 'video content calendar'.
paw-pa-agent-orchestratorProposal strategist and pipeline orchestrator — routes multimodal briefs through intake, research, pricing, and generation with guided check-ins or autonomous mode. Use when the user wants to run a full proposal pipeline, start a new proposal, resume an in-progress run, record win/loss outcomes, or
paw-pa-generationAssembles branded, export-ready proposals from brief, research, and pricing artifacts — type-adaptive for pitch, RFP, or scoping. Use when the user asks to generate a proposal, draft a pitch/RFP response/scoping doc, export final-proposal PDF/DOCX/HTML, revise a proposal draft, or add visuals to a p
paw-pa-intakeMultimodal proposal brief intake — turns text, audio, or video into a structured, completeness-checked brief.md. Use when the user pastes a client brief, drops a voice memo or call recording, shares a video brief, asks to 'intake a proposal', 'structure this brief', or starts a new proposal run. Tri
paw-pa-libraryIngests case studies, past proposals, and boilerplate from library/inbox into structured indexes. Use when the user requests to 'index proposal library', 're-index case studies', 'ingest inbox docs', or 'validate library'.
paw-pa-pricingProposal pricing workflow producing defensible line-item, tiered, or value-based pricing with calibration and sanity checks. Use when the user needs a quote, estimate, tier packages, pricing strategy, rate calibration, or discount modeling for a proposal brief. Triggers: 'price this proposal', 'buil
paw-pa-researchProposal research workflow that matches local case studies and gathers web evidence into an HTML research dossier. Use when the user needs proposal research, client intel, tech stack discovery, pricing benchmarks, competitive context, or case-study matching for a brief. Triggers: 'research this prop
paw-pa-setupSets up PawBytes Proposal Automation Suite in a project. Use when the user requests to 'install proposal automation', 'configure PawBytes Proposal Automation', or 'setup paw-pa'.
paw-ps-agent-product-builderProduct orchestrator for Prodig Suites that guides product planning, routes work to specialists, and coordinates execution across the product lifecycle. Use when the user is shaping a digital product, deciding next steps, or needs help choosing the right Prodig specialist or workflow. Triggers: 'pro
paw-ps-audienceCustomer insight specialist for audience understanding. Use when defining target audience, buyer personas, customer pains, value mapping, problem discovery, audience language. Triggers: 'who would buy this', 'target audience', 'buyer persona', 'customer pain points', 'ideal customer', 'user problems
paw-ps-concept-to-product-planTransform an accepted product brief into an executor-ready product plan. Triggers: 'create product plan', 'product plan from brief', 'prepare for executor', 'plan for building', 'handoff to builder'.
paw-ps-discoveryCreative discovery partner for ideation and concept shaping. Use when brainstorming, exploring product ideas, expanding vague concepts, comparing directions, finding opportunities, creative ideation. Triggers: 'brainstorm', 'product ideas', 'concept exploration', 'idea expansion', 'creative thinking
paw-ps-knowledge-executorBuilder of knowledge products such as courses, ebooks, guides, memberships, and educational assets. Use for course creation, ebook writing, guide development, membership design, curriculum building, learning materials, or when the user asks for the Knowledge Executor, educational content, or knowled
paw-ps-product-package-assemblerBundle product artifacts into a coherent, production-ready package. Use when the user requests 'package product', 'bundle artifacts', 'assemble deliverables', 'create product package', or 'finalize outputs'.
paw-ps-publish-ready-checkEvaluate whether a product is production-ready, publish-ready, or sellable-ready. Triggers: 'publish ready', 'ready check', 'readiness review', 'quality check', 'production ready', 'sellable ready', 'can I publish', 'release check', 'final review'.
paw-ps-research-to-briefConvert discovery, market, and audience research into a structured product brief. Triggers: 'create product brief', 'research to brief', 'synthesize research', 'product brief from research', 'consolidate findings'.
paw-ps-researchRigorous market researcher for Prodig Suites. Use for competitor analysis, demand signal analysis, gap identification, market intelligence. Triggers: 'market research', 'competitor analysis', 'demand validation', 'market gaps', 'opportunity research', 'competitive landscape'.
paw-ps-service-executorBuilder of productized services, consulting packages, and agency offers. Use when creating service packages, consulting offerings, done-for-you services, agency service design, productized service, service delivery framework. Triggers: 'productized service', 'consulting package', 'agency offer', 'se
paw-ps-setupSets up Prodig Suites module in a project. Use when the user requests to 'install prodig module', 'configure Prodig Suites', 'setup product creation suite', or 'paw-ps setup'.
paw-ps-software-executorProduct execution specialist for SaaS, apps, AI tools, and internal software products. Trigger when user requests 'build SaaS', 'define features', 'create user flow', 'scope MVP', 'prepare build package', 'software product', 'app definition', or 'PRD creation'.
paw-ps-strategistProduct strategist who converts market and audience intelligence into product definition. Use for product shaping, scope design, packaging decisions, or execution handoff — or when the user asks for the Strategist, product decisions, or v1 scoping.
paw-ps-template-executorBuilder of templates, prompt packs, kits, swipe files, and reusable digital assets. Trigger when user requests 'create template', 'build prompt pack', 'assemble digital kit', 'make swipe file', or 'produce reusable assets'.
paw-tools-presentationGenerates McKinsey-style HTML presentations from marketing content. Use when user requests to 'create a presentation', 'generate a report', or 'build a deck' from marketing strategy or plan content.
paw-tools-releaseAutomates software releases from version bump to GitHub release. Use when the user requests to 'create a release', 'cut a release', 'publish a new version', or 'prepare a release'.
paw-tools-setupSets up Pawbytes Tools module in a project. Use when the user requests to 'install paw tools', 'configure Pawbytes Tools', or 'setup utility tools'.
paw-upwork-agent-coachUpwork freelance coach and orchestrator for niche discovery, positioning, and specialist routing. Use when the user asks to talk to the Upwork coach, wants to find their freelance niche, build their Upwork presence, figure out positioning, or decide which Upwork specialist to run next. Triggers: 'he
paw-upwork-profileWrites paste-ready Upwork profiles — title, overview, skills, portfolio descriptions, variations. Use when the user says 'build my Upwork profile', 'write my overview', 'fix my Upwork title', 'rewrite my profile', 'write my portfolio descriptions', or wants profile variations to test.
paw-upwork-proposalUpwork proposal writer that decodes a job posting and produces a tailored, ready-to-send proposal. Use when the user pastes an Upwork job posting, asks to write or improve a proposal, wants to score a draft, asks 'should I apply to this', wants Connects/budget advice, or needs scripts for after a cl
paw-upwork-researchLive Upwork market research producing a ranked niche-opportunity dashboard. Use when the user wants to scan the Upwork market, find or validate a freelance niche, asks 'is there demand for X', wants competitor profile analysis, or needs rate observations for a niche. Triggers: 'research my niche', '
paw-upwork-setupSets up PawBytes Upwork Suite module in a project. Use when the user requests to 'install upwork module', 'configure PawBytes Upwork Suite', or 'setup paw-upwork'.
paw-wbc-agent-discoveryResearch-obsessed strategist for webinar discovery. Use for webinar research, hook generation, topic validation, angle finding, audience analysis, content discovery, competitive landscape. Triggers: 'webinar research', 'find angle', 'webinar hook', 'topic research', 'discovery phase'.
paw-wbc-agent-producerStructured producer who turns research insights into production-ready slide deck outlines and scripts. Triggers: 'create slides', 'write webinar script', 'build slide deck', 'webinar outline', 'produce webinar', or when user asks for the Producer.
paw-wbc-setupSets up Webinar Creator Suite module in a project. Use when the user requests to 'install webinar module', 'configure Webinar Creator Suite', or 'setup webinar tools'.
paw-wbc-webinar-creationGuided webinar creation pipeline from vague idea to production-ready deliverables. Use when creating a webinar from scratch. Triggers: 'create a webinar', 'build a webinar', 'webinar creation', 'new webinar', 'help me make a webinar'.