social

Plugin social from marketplace chwezi-social in peterbamuhigire/social-media-skills. Commands read from the repo's manifest — 2 days ago.

Skills (112)

• ad-copy-and-hook-lab

  Use when a paid ad needs its words: headlines, video hooks, primary text, offers, proof and guarantees for Meta, TikTok, Google search, radio or outdoor; produces a headline and hook bank, fitted ad copy and a claim register; not for organic post captions (use `caption-writer`).

• ad-testing-and-scaling

  Use when ads need testing before the main budget goes out, results must be read to scale, kill or refresh, organic reach has dropped and proven posts need boosting, or a retargeting pool is needed; produces test cards, a results read-out and a scale plan; not for general experiment statistics (use `

• ad-to-site-journey-handoff

  Use when ads, email or social posts send people to a website or landing page and the web team needs a brief; produces a landing-page brief with message match, a UTM and conversion-event spec, consent rules and an ownership RACI for website-skills; not for link-in-bio, DM or WhatsApp journeys (use `p

• advertising-attribution-and-measurement

  Use when a client asks which ads really work, disputes platform results or needs proof advertising caused sales; covers attribution models, holdout and geo lift tests, break-even ROAS and allowable CPA; produces a measurement plan, economics sheet and reconciliation report; not for a marketing mix m

• advertising-strategy-and-budget

  Use when a client asks how much to spend on advertising, on what, and how success will be judged; covers objectives, a triangulated budget with floor and ceiling, phased allocation, decision memos and agency terms; produces an advertising budget recommendation; not for splitting a total marketing bu

• creative-brief-and-big-idea

  Use when a campaign, launch or rebrand needs thinking before concepts: the strategic creative brief, the insight and a platform idea, or screening and critiquing concepts; produces a one-page brief, insight statement, idea cards and a concept screen record; not for the production brief with assets,

• direct-response-economics

  Use when a client asks whether a flyer, SMS, WhatsApp broadcast, lead-ad, catalogue or direct-mail campaign will pay; produces a campaign P&L with orders-per-thousand break-even, a list and test plan, a roll-out ladder and a lead requirement; not for multi-channel attribution or incrementality (use

• marketing-mix-modelling

  Use when a client wants econometric evidence of what radio, TV, outdoor and digital contributed to sales across years of weekly data, or asks for Meridian or Robyn; produces a marketing mix model specification, calibration plan and governance note; not for day-to-day ad credit or one lift test (use

• media-planning

  Use when a campaign needs a media plan: channel mix, reach and frequency, GRPs/TRPs, target CPM, flighting or pulsing, and regional or seasonal weights across radio, TV, outdoor and digital; produces a media plan, flowchart and post-buy reconciliation; not for programmatic, CTV or DOOH buying and br

• paid-search-advertising

  Use when a client wants to appear on Google when people search: Google Ads search, Performance Max or Demand Gen plans, keyword and intent maps, RSA assets, account audits and conversion tracking; produces a search build specification and prioritised fix list; not for Meta, TikTok or LinkedIn ads (u

• programmatic-and-brand-safety

  Use when buying display, video, connected TV, digital screens or audio through a DSP, private deal or exchange and the client fears fraud, unseen ads, hidden fees or bad placements; produces a programmatic buying brief with supply-path, viewability, fraud and brand-safety controls; not for cross-cha

• ai-generative-search-optimisation

  Use when a brand wants to be found and cited in AI answers (ChatGPT, Perplexity, Gemini, Google AI Overviews) as well as search, across social profiles, reviews, content and website; produces an SEO and AI-search visibility audit or plan, action briefs and a measurement record; not for one page or a

• ai-readiness-diagnostic

  Use when a client asks how ready they are for AI in marketing, or their customer data is too messy for AI; produces a scored 41-item readiness diagnostic, a data foundation audit and 90-day plan with Uganda DPPA 2019 consent, and an AI Marketing Canvas roadmap; not for choosing which tasks AI should

• ai-slop-audit

  Use when a finished caption, post, carousel, ad, campaign, calendar, email, deck, AI image or video needs checking for AI-generated tells before it moves on or ships; produces a graded audit report with a genericness score, blocking findings and a fix list; not for guardrails applied while drafting

• ai-use-case-mapping

  Use when a client asks where AI can help their marketing, wants AI tied to revenue, needs social forecasts or wants AI as a strategy thinking partner; produces a prioritised AI use-case map with a 90-day sequence, an AI growth system design and a predictive analytics plan; not for scoring AI readine

• anti-ai-slop

  Use when social or marketing copy is being drafted with AI help and must read human and local, or an AI-written caption, email, blog or proposal needs humanising; produces the drafted or rewritten copy with the ship-gate checklist; not for grading finished work (use `ai-slop-audit`).

• brand-voice-ai-training

  Use when AI tools write off-brand or generic copy for a client and need teaching the brand's voice and facts; produces a brand context block with few-shot examples and a RAG brand knowledge base of products, UGX prices, policies and personas; not for defining the brand voice itself (use `04-brand-vo

• biz-dev-credentials

  Use when a prospect asks for your agency profile, company credentials or proof of past work before a pitch; produces a credentials document, an eight-slide deck outline and one-page client case studies with a three-slide version; not for a costed scope of work for one client (use `biz-dev-proposal`)

• biz-dev-lawful-prospecting-outreach

  Use when an agency or B2B firm wants to start or fix cold and warm outreach by email, phone, LinkedIn or WhatsApp, or is tempted to buy or scrape contact lists; produces a list-governance sheet, outreach scripts and cadence, video-audit outreach and a speed-to-lead plan; not for staff LinkedIn advoc

• biz-dev-positioning

  Use when an agency or consultant needs its own positioning: niche, differentiating promise (USP), spoken pitch, mission and the proof behind them; produces the positioning statement, proof architecture and practice-building plan; not for a client brand''s segmentation and value proposition (use `mar

• biz-dev-pricing-menu

  Use when an agency must decide what to charge or how to package its services, or a wary prospect needs a low-risk first engagement; produces a tiered service menu with add-ons, a private pricing rationale and objection guide, and a risk-reversed test offer; not for one client's full scope and terms

• biz-dev-proposal

  Use when a prospect has shared a brief or had a discovery call and wants to know what you will do, by when and for how much; produces a send-ready service proposal and statement of work with scope, deliverables, timeline, investment and terms; not for a general agency profile (use `biz-dev-credentia

• eac-call-for-applications-campaign

  Use when a donor, programme or accelerator opens a call for applications, expression of interest or beneficiary intake across EAC states; produces the announcement, applicant guidelines and FAQ, channel and partner-kit copy, a dissemination evidence log and fairness checklist; not for a commercial l

• blog-writer

  Use when a topic or brief is agreed and the client needs the finished long-form piece, such as a sourced blog article, whitepaper or eBook lead magnet; produces publication-ready article copy with SEO frontmatter, or a gated document with executive summary and download landing page; not for choosing

• caption-writer

  Use when an approved brief needs publish-ready social captions, first lines and hashtags for Instagram, Facebook, TikTok, LinkedIn, X or WhatsApp; produces caption sets in three lengths and a hashtag strategy with tags to avoid; not for paid ad headlines or hooks (use `ad-copy-and-hook-lab`).

• content-ideas

  Use when a brand is stuck on what to post or write about and wants fresh angles; produces a prioritised bank of 30 post ideas with platform, format and pillar, recurring evergreen series, and blog or article topic briefs with keywords and buyer stage; not for scheduling ideas across dates (use `11-c

• direct-response-funnel-copy

  Use when a client wants copy that sells: launch funnels, offer ladders, long sales letters or pages, email and WhatsApp sales sequences, webinar scripts and direct-mail letters; produces funnel copy with offer, proof and honest urgency, plus mailing-list selection; not for short ad headlines or hook

• email-copywriter

  Use when a client needs a specific email written, such as a newsletter, promotional offer, welcome or reactivation email; produces send-ready email copy with subject lines, preview text, body and call to action; not for designing the email programme, lifecycle sequences or list strategy (use `07-ema

• premium-commercial-writing

  Use when copy must read as expert and worth a premium fee, or the team needs house editorial rules or brochure copy; produces premium rewrites or critiques of pages, articles and offers, content writing standards (headlines, lede, Fog Index, you/we ratio) and panel-by-panel brochure copy; not for sa

• prompt-engineering-library

  Use when a team wants reusable AI prompts for marketing work across text, image, voice, video and music tools; produces a prompt library with fill-in templates by task, Midjourney, DALL-E and Firefly image prompts with negative prompts, and ElevenLabs, HeyGen and Suno prompts; not for teaching staff

• east-african-english

  Use when English social posts, ads, captions or campaign copy for Uganda, Kenya, Tanzania or Rwanda must read warm, courteous and globally clear in British spelling; produces the edited copy with a tone note per country; not for the tone policy spanning English, French and Kiswahili (use `language-s

• french-native-copy

  Use when social posts, ads or captions must be written or adapted in French for francophone Africa (DRC, Senegal, Côte d'Ivoire, Cameroon) in a formal vous register with FCFA and OHADA context; produces publish-ready French copy with a native-review note; not for the multilingual tone policy (use `l

• language-standards

  Use when an agency or brand needs one tone and grammar rulebook for social and ad copy across English, French and Kiswahili: spelling, dates, numbers, courtesy, words to avoid and CTAs; produces the multilingual copy style specification; not for editing English posts for East African readers (use `e

• swahili-native-copy

  Use when social posts, ads, captions or WhatsApp messages must be written in Kiswahili for Kenya, Tanzania or eastern DRC in respectful standard Kiswahili, not Sheng; produces publish-ready Kiswahili copy with a native-review note; not for the multilingual tone policy (use `language-standards`).

• measurement-tracking-plan

  Use when a site or campaign is about to launch and needs privacy-safe tracking: key events, UTM naming, Consent Mode v2 and CMP, server-side tagging, Conversions API, GA4 BigQuery export; produces the tracking plan, consent design, UTM register and QA log; not for attribution or incrementality (use

• meta-algorithm-guide

  Use when a client asks why organic reach fell, what Facebook, Instagram, TikTok, YouTube, LinkedIn or X currently rank, or when and how often to post in EAT; produces the platform ranking guide, pre-publication checklist and posting-time schedule; not for designing controlled experiments (use `meta-

• meta-budget-planner

  Use when a client asks how to split a confirmed marketing budget across channels, content production, tools and contingency, or how many leads a revenue target needs; produces the budget allocation plan and bottom-up revenue plan with a CAC ceiling; not for setting the paid-media budget (use `advert

• meta-competitor-analysis

  Use when a client asks how named rivals compare on social: what they post, how often, their ads, tone and positioning, and where the openings are; produces the competitor comparison table, gap analysis and opportunity register; not for auditing the client''s own profiles (use `02-platform-audit`).

• meta-content-audit

  Use when a client wants past posts reviewed to see what worked, what flopped and what to keep, update or retire, by platform and content pillar; produces the content audit with top and bottom posts, pillar coverage, tone rating and a 30-day fix list; not for auditing profiles and account set-up (use

• meta-content-repurposing

  Use when one proven blog, video, podcast or webinar must become many platform-ready pieces, or old posts should be refreshed and rotated as evergreen; produces the repurposing map, an AI-assisted ten-asset pipeline or a 90-day evergreen rotation; not for judging past post performance (use `meta-cont

• meta-reporting

  Use when a client needs the monthly performance write-up, a Looker Studio dashboard specification or a quarterly 7 Ps review of social's contribution from verified data; produces the written report, dashboard spec or scored mix review with actions and caveats; not for choosing which KPIs to track (u

• meta-roi-framework

  Use when a board, finance director or funder asks whether social media pays: return by channel, lifetime value, acquisition cost, retention cohorts and an investment case; produces the ROI model with break-even analysis or the executive business case; not for ad attribution or holdout tests (use `ad

• meta-sales-marketing-alignment

  Use when sales and marketing disagree about lead quality, follow-up or targets and need shared lifecycle stages, handover rules, a lead score and a joint review; produces the sales-marketing SLA, KPI ownership map and lead-scoring model; not for finding and contacting new prospects (use `biz-dev-law

• meta-social-listening

  Use when a brand wants to know what people say about it and its rivals online: listening queries, sentiment and net sentiment score, share of voice, alert thresholds and escalation; produces the listening plan, sentiment dashboard and monthly insight report; not for answering a live complaint wave (

• meta-social-metrics-framework

  Use when a client does not know which numbers matter or reports vanity metrics: choose business, channel-health and benchmark KPIs with owners, targets and who sees what; produces the social metrics framework and KPI dictionary; not for the monthly performance write-up (use `meta-reporting`).

• meta-testing-framework

  Use when a client wants to know whether one caption, message version, format, audience or offer truly beats another: hypotheses, one variable at a time, sample size, significance and decision rules; produces the test plan, test register and result interpretation; not for scaling or killing live paid

• meta-tools-stack-evaluation

  Use when a client asks which marketing or AI tools to keep, cut or buy (scheduling, design, analytics, email, CRM, AI writers), scored for fit, overlap, East African payment access, data governance and cost; produces the stack recommendation, AI vendor scorecards and trial briefs; not for AI maturit

• kaizen-improvement-system

  Use when a campaign, content system, strategy, report or training product keeps underperforming or needs a structured post-mortem, or when this social-media engine needs a quality review; produces a scored audit, blocker list, plan to 95/100 and a logged improvement experiment; not for humanising a

• skill-safety-audit

  Use when a third-party or new skill, prompt pack or bundle must be checked before it is adopted or released: installers, secret harvesting, hidden network actions and shadow dependencies; produces a read-only safety report with evidence and an adopt, fix or reject decision; not for authoring or upgr

• skill-writing

  Use when a social or digital-marketing skill in this engine must be created, split, merged or upgraded: frontmatter, routing description, Use When, contracts, references and routing fixtures under the canonical standard; produces the skill directory and passing fixtures; not for a read-only safety r

• 01-client-brief

  Use when a new client is signing on and you need the intake questions, a discovery-call guide and a written picture of their business, goals and gaps; produces the approved client brief and one-page client card; not for the production handover of an approved campaign (use `13-campaign-brief`).

• 02-platform-audit

  Use when a client's social profiles need reviewing before strategy, a free audit is offered to win a prospect, or bios, covers, handles and links need fixing; produces the scored platform audit, rival benchmark and prioritised quick wins; not for a deep study of rivals' content and positioning (use

• 03-audience-personas

  Use when a client needs to know who its customers are and how they behave online, including synthetic personas when there is no research budget or an audience spanning several generations; produces persona cards and a comparison matrix; not for choosing target segments and positioning (use `marketin

• 04-brand-voice-intake

  Use when a brand needs to sound and look consistent on social, from tone and vocabulary to emoji, hashtag and image rules, or the team wants a social media style guide; produces the brand voice guide, visual identity brief and style guide; not for deciding which brand cues and buying moments to own

• 05-social-media-strategy

  Use when intake and the audit are complete and the client needs one overarching plan for its social channels: which platforms and why, goals, pillars, posting mix, community and KPIs; produces the board-ready social strategy and implementation priorities; not for a plan spanning email, search, web a

• 06-digital-marketing-strategy

  Use when a client wants a single integrated plan for all its online marketing, bringing together social, website, SEO, email, influencers and paid media; produces the board-ready digital marketing strategy with a 12-month roadmap and channel budget; not for a plan covering social channels only (use

• 07-email-marketing-strategy

  Use when a client wants to build, grow or revive an email list, including lead magnets, welcome and win-back sequences and a lapsed-customer reactivation push; produces the email marketing strategy and lifecycle sequence map; not for writing the finished emails themselves (use `email-copywriter`).

• 08-influencer-marketing-strategy

  Use when a brand wants creators, influencers or its own customers to promote it, including vetting for fake followers, AI discovery tools, virtual influencers and UGC; produces the influencer strategy, selection criteria, term sheet and activation plan; not for a creator building their own income (u

• 09-campaign-strategy

  Use when a client wants one focused push such as a product launch, offer, awareness drive, event, contest or giveaway; produces the single-campaign strategy with channel plan, timeline, budget and a one-page strategic summary; not for the supplier handover of an approved campaign (use `13-campaign-b

• 10-content-pillars

  Use when a brand's feed lacks direction and it needs three to five standing themes linked to audience needs and business goals, with each theme's percentage of the mix; produces the content pillar map and one-page reference card; not for scheduling posts across the coming months (use `11-content-cal

• 11-content-calendar

  Use when approved themes and campaigns need turning into dated posts for the next three months, with local holidays, seasonal hooks and campaign windows; produces the 90-day content calendar with owners and production cues; not for setting up the weekly workflow that makes the posts (use `playbook-c

• 12-website-content-plan

  Use when a client's website or blog needs a 90-day content plan built from search intent and the questions customers ask, without building the site; produces the website content plan, twelve article briefs, FAQ library and internal-link map; not for writing the finished articles (use `blog-writer`).

• 13-campaign-brief

  Use when an approved campaign must be handed to the team, agency or suppliers with every asset, spec, deadline and sign-off spelled out; produces the operational campaign brief with deliverables, owners, deadlines and approvals; not for finding the insight and creative idea (use `creative-brief-and-

• platform-facebook

  Use when a business wants Facebook to bring real enquiries rather than empty likes, across its Page, Facebook groups and Messenger; produces the Facebook channel plan with page set-up, post and community choices, enquiry handling and a pilot review; not for building paid Meta ad campaigns (use `play

• platform-google-business-profile

  Use when a local business wants to appear in Google Maps and 'near me' searches or win more walk-in customers across its branches; produces the Google Business Profile plan with set-up checklist, photo, post, Q&A and review routines and local footfall tactics; not for page-level search or AI citatio

• platform-instagram

  Use when a brand needs to run Instagram well: formats and Reels cadence, feed grid and visual look, DMs, stalled follower growth or reach, and measurement; produces the Instagram channel plan with growth experiments and a visual standards brief; not for paid ad campaigns (use `playbook-paid-social-a

• platform-linkedin

  Use when a firm or professional wants LinkedIn to build reputation and leads: Company Page set-up and growth, Showcase Pages, Events and Live, founder and staff profiles, and a thirty-day pilot; produces the LinkedIn channel plan; not for sales outreach or employee advocacy programmes (use `playbook

• platform-tiktok

  Use when a brand is deciding whether and how to use TikTok: account choice, native short-video ideas, sounds and music rights, creator participation, and when to put money behind posts; produces the TikTok channel plan with a pilot and measures; not for a video approach across several platforms (use

• platform-whatsapp

  Use when a business wants to run WhatsApp Business well: profile, catalogue, greeting and away messages, broadcast lists, Status, groups, opt-in and a service rota; produces the WhatsApp channel plan with a 30-day broadcast calendar and message templates; not for bulk SMS or API messaging campaigns

• platform-x-twitter

  Use when a brand, leader or organisation wants a voice on X (Twitter) with journalists, opinion leaders, policy and NGO audiences: whether X fits, profile, threads, polls and joining live conversations; produces the X channel plan with a 30-day plan and KPIs; not for press releases or media pitching

• platform-youtube

  Use when a brand wants a YouTube channel people find through search: set-up, video types, titles and descriptions for YouTube search, Shorts, Community posts and upload rhythm; produces the YouTube channel plan with a 30-day content plan and KPIs; not for video formats shared across all platforms (u

• playbook-agency-operations

  Use when an agency needs to run its own business: onboarding, approvals, invoicing, team roles and certifications, QC, client audits of media billing, growth, or white-label and sub-contracted delivery; produces the agency operating manual and partner terms; not for one client''s scope and renewal (

• playbook-chatbot-strategy

  Use when a business wants automated replies in WhatsApp, Messenger or Instagram DMs, or an AI chatbot that answers customers in local languages; produces the go/no-go decision, conversation flows, FAQ replies and human-handoff rules; not for running the WhatsApp Business channel itself (use `platfor

• playbook-client-retainer-management

  Use when a monthly client relationship needs managing: scope, scope creep, change requests, monthly check-ins, performance-review triggers, renewal and price rises; produces the scope sheet, change-request log, check-in agenda and renewal plan; not for grading a portfolio of B2B customers (use `stra

• playbook-community-management

  Use when a brand''s comments, DMs and groups need looking after: response times, reply templates, social customer service, Like-Know-Trust content, or a WhatsApp or Facebook Group community; produces the response guide, saved replies and community health scorecard; not for repairing a damaged rating

• playbook-content-production

  Use when a team must make the photos, videos and graphics for social: shoot and design briefs, shot lists, batch shoot days, quality standards, or an AI-assisted drafting workflow with prompts and disclosure; produces the production briefs, shoot checklist and AI content workflow; not for deciding w

• playbook-crisis-communications

  Use when something went wrong in public (viral complaint, media attention, deepfake scam, election-time platform block, service outage or data exposure) and the brand must respond fast; produces severity levels, holding statements, timelines, a crisis card and post-crisis review; not for slow review

• playbook-daily-operations-routine

  Use when a social media manager handling several clients needs a working day and week: client load, morning monitoring, production and client-contact blocks, tools, and weekly and monthly Plan-Do-Check-Act reviews; produces the daily and weekly routine and PDCA log; not for running the agency busine

• playbook-marketing-automation

  Use when a business wants follow-ups to run themselves: trigger-based email, SMS and WhatsApp sequences, no-code automations in Zapier, Make or ManyChat, or agentic AI workflows with human checkpoints; produces the automation brief, sequence map and build plan; not for designing a conversational bot

• playbook-networking

  Use when a consultant, founder or agency wants more work through people they meet: choosing events, an event routine, follow-up, referrals, a referral group and connector strategy; produces the relationship and referral plan with a follow-up system; not for cold outreach to contact lists (use `biz-d

• playbook-paid-social-advertising
• playbook-post-click-strategy
• playbook-pr-publicity
• playbook-reputation-management
• playbook-sms-whatsapp-marketing
• playbook-social-media-policy
• playbook-social-selling
• playbook-viral-content-design
• policy-ai-content-ethics
• healthcare
• hospitality-hotel-restaurant
• demand-forecasting
• seo-geo-optimisation
• brand-strategy-and-distinctive-assets
• ecommerce-export-marketing-advisory
• marketing-foundations-stp-positioning
• peso-integrated-strategy
• social-commerce-strategy
• strategy-b2b-customer-community
• strategy-channel-architecture
• strategy-creator-monetisation
• strategy-csr-purpose-communications
• strategy-customer-value-journey
• strategy-ewom-reviews
• strategy-experiential-marketing
• strategy-personal-brand
• strategy-video-content
• traction-channel-bullseye
• training-ai-foundations
• training-client-team
• training-smartphone-video-production
• training-social-media-fundamentals

Hooks (1)

• PreToolUse

  node "${CLAUDE_PLUGIN_ROOT}/hooks/destructive-bash-gate.js"

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