beachhead-segmentChoosing the first market or customer segment to win, scored on burning pain, willingness to pay, winnable share and referrals.
competitor-analysisCompetitive research or a competitive brief: competitors and substitutes, their strengths and weaknesses, where to differentiate.
growth-loopsDesigning how a product grows: loops that compound (viral, usage, collaboration, user-generated, referral).
market-segmentsExploring customer segments, audiences or new markets: 3-5 segments with their jobs, pains and product fit.
propose'I have an idea', 'is this worth building', 'what next': research it and propose what to build, with sources and key screens to review. Not for agreed changes or bugs.
start-hereWhere to start, and what comes next, along the product lifecycle: from a new idea, new evidence, an agreed change, a bug or a release to the next step and the skill that does it. Started by name only: /product:start-here in Claude Code, $product:start-here in Codex.
value-curveComparing a product with competitors or choosing what to be best at: a value curve on one segment's top needs, plus price.
value-propositionCreating or testing a value proposition: the 6-part form (Who, Why, What before, How, What after, Alternatives).