activationFix signup, first-run and onboarding so new users hit value in the first session. Use when optimizing post-signup user activation, empty states, or time-to-value.
ad-creativeGenerate and iterate hooks, headlines, statics and video ad concepts in volume, with a test roadmap. Use when writing ad copy, hooks, scripts, or designing ad visuals.
aeo-foundationsMoved to modernized catalog in skillary. Removed in v4.1.
affiliate-program-designerMoved to modernized catalog in skillary. Removed in v4.1.
ai-citation-strategistMoved to modernized catalog in skillary. Removed in v4.1.
ai-visibilityGet cited by ChatGPT, Gemini, Perplexity and AI Overviews: answer-shaped content, schema, feeds, llms.txt, citation tracking. Use when optimizing content for Perplexity, ChatGPT, or AI citations.
analytics-setupInstall and QA tracking: event plan, UTMs, GA4/GTM and conversion tracking. Use when configuring GA4, PostHog, event tracking, or conversion goals.
app-store-optimizationAudit and fix App Store and Play listings: keywords, screenshots, ratings and conversion. Use when optimizing iOS App Store or Google Play keywords and listings.
app-store-optimizerMoved to modernized catalog in skillary. Removed in v4.1.
article-writingWrite the piece: search-intent structure, keyword headings, internal links and schema. For prose voice, see writing-taste. Use when drafting in-depth articles, tutorials, or essays.
attributionWork out which channels actually drive revenue and reconcile conflicting platform numbers. Use when tracking UTM campaigns, referral sources, or conversion loops.
behavioral-leversApply anchoring, loss aversion, social proof and framing to a specific page, price or offer. Use when applying loss aversion, social proof, anchoring, or nudges.
book-co-authorMoved to modernized catalog in skillary. Removed in v4.1.
carousel-growth-engineMoved to modernized catalog in skillary. Removed in v4.1.
cold-email-writerMoved to cold-outreach in skills-sales. Removed in v4.1.
community-post-writerMoved to modernized catalog in skillary. Removed in v4.1.
communityBuild and run a Discord, Slack or subreddit that produces advocates. Use when building Discord, Slack, or forum developer communities.
competitive-intelTurn competitor URLs into structured dossiers, then into battlecards and vs/alternative pages. Use when analyzing competitor positioning, feature parity, or teardowns.
competitor-analyserMoved to modernized catalog in skillary. Removed in v4.1.
content-calendar-builderMoved to modernized catalog in skillary. Removed in v4.1.
content-repurposerMoved to modernized catalog in skillary. Removed in v4.1.
content-strategyDecide what to publish: topic clusters, publishing calendar, refresh queue and what to kill. Use when planning content roadmaps, topic clusters, or editorial calendars.
conversion-auditAudit a page or form for friction and return a prioritised change list with expected lift. Use when auditing landing pages, signup forms, or checkout drop-offs.
conversion-rate-optimizerMoved to conversion-audit in skills-marketing. Removed in v4.1.
cross-border-ecommerce-operatorMoved to modernized catalog in skillary. Removed in v4.1.
customer-researchMine interviews, tickets, reviews and communities for the exact words customers use; output personas and JTBD. Use when mining customer voice, interview transcripts, or user pains.
directory-submissionsSubmit to startup, SaaS, AI and MCP directories for backlinks and discovery, tracked. Use when listing products on SaaSHub, AlternativeTo, or free directories.
email-strategistMoved to modernized catalog in skillary. Removed in v4.1.
experimentationDesign A/B tests, set sample size and duration, read results honestly, and run the backlog. Use when running A/B split tests, sample sizing, or conversion experiments.
free-toolsSpec a free calculator, grader or generator as an acquisition channel. Use when building engineering-as-marketing tools or free calculators.
growth-hackerMoved to modernized catalog in skillary. Removed in v4.1.
growth-loopsSet up recurring marketing workflows an agent runs on a schedule. Use when designing self-reinforcing acquisition, content, or product loops.
growth-planPick channels for the current stage, budget and team; output a 90-day plan with owners, targets and kill criteria. Use when designing 90-day growth plans, GTM strategy, or channel roadmaps.
hashtag-researcherMoved to modernized catalog in skillary. Removed in v4.1.
influencer-outreach-strategistMoved to modernized catalog in skillary. Removed in v4.1.
instagram-curatorMoved to modernized catalog in skillary. Removed in v4.1.
instantly-campaignMoved to modernized catalog in skillary. Removed in v4.1.
landing-copyWrite or rewrite page copy: hero, value prop, objections and CTAs, for any marketing page. Use when writing conversion copy for homepages, landing pages, or CTAs.
landing-page-copywriterMoved to landing-copy in skills-marketing. Removed in v4.1.
launch-week-plannerMoved to modernized catalog in skillary. Removed in v4.1.
launchRun a launch end to end: sequencing, assets, waitlist, Product Hunt and the HN day-of playbook. Use when orchestrating Product Hunt, Show HN, or major launch days.
lead-magnetsPick, produce and gate the download or template that captures emails. Use when creating downloadable guides, templates, or email opt-ins.
lifecycle-messagingDesign automated email, SMS and push flows: welcome, nurture, cart, win-back and broadcast. Use when writing onboarding drip emails, feature updates, or re-engagement.
link-buildingEarn links: prospect targets, guest posts, digital PR, broken-link and unlinked-mention outreach, and when to disavow. Use when acquiring high-quality backlinks, mentions, or digital PR links.
livestream-commerce-coachMoved to modernized catalog in skillary. Removed in v4.1.
marketing-councilPut a decision in front of a simulated board of legendary marketers and synthesise their verdict. Use when seeking simulated advisory review from legendary marketers.
marketing-reportTurn raw channel data into a weekly or monthly report with what changed and what to do next. Use when building marketing KPI dashboards or monthly channel reviews.
multi-platform-publisherMoved to modernized catalog in skillary. Removed in v4.1.
namingName the product, company or feature, then check it survives contact — domain, trademark, handles and store collisions. Use when naming products, companies, features, or checking domains.
newsletter-writerMoved to modernized catalog in skillary. Removed in v4.1.
offer-designConstruct what you sell: value stack, bonuses, guarantee, urgency, naming and payment terms. Use when structuring high-converting offers, bonuses, or guarantees.
page-scaleBuild templated pages from a dataset — locations, integrations, use cases — without tripping thin-content filters. Use when building programmatic SEO pages or templated content at scale.
paid-campaignsStructure, target, bid and optimise campaigns across Google, Meta, LinkedIn and X. Use when planning or optimizing Google, LinkedIn, or Meta ad campaigns.
paid-media-copywriterMoved to modernized catalog in skillary. Removed in v4.1.
partnershipsFind and structure creator, sponsor and co-marketing deals: vetting, briefs, and ROI. For reseller channels, see alliances. Use when structuring co-marketing or ecosystem integrations.
pinterest-strategistMoved to modernized catalog in skillary. Removed in v4.1.
podcast-pitch-writerMoved to modernized catalog in skillary. Removed in v4.1.
podcast-strategistMoved to modernized catalog in skillary. Removed in v4.1.
positioningDefine category, ICP, differentiators and message hierarchy, then save them as the context file every other skill reads. Use when defining category, ICP, differentiators, or message hierarchy.
pr-and-communications-managerMoved to modernized catalog in skillary. Removed in v4.1.
pricing-strategistMoved to pricing in skills-marketing. Removed in v4.1.
pricingSet tiers, value metric, trial versus freemium and price changes, and audit the pricing page. Use when determining price levels, packaging tiers, or freemium models.
private-domain-operatorMoved to modernized catalog in skillary. Removed in v4.1.
product-hunt-launcherMoved to launch in skills-marketing. Removed in v4.1.
public-relationsFind journalists, pitch stories, newsjack and answer reporter requests. Use when pitching tech journalists, press releases, or earned media.
reddit-community-builderMoved to modernized catalog in skillary. Removed in v4.1.
referralsDesign referral, affiliate and ambassador programmes with incentives and payout mechanics. Use when designing customer referral loops, affiliate programs, or invites.
retentionCut churn with cancel flows, save offers, dunning, exit surveys and account health signals. Use when diagnosing churn, building retention loops, or cohort analysis.
revopsWire lead scoring, routing, pipeline stages and the marketing-to-sales handoff in the CRM. Use when optimizing CRM pipelines, lead routing, or sales operations.
sales-enablementBuild the collateral that closes: decks, one-pagers, demo scripts and objection handling. Use when creating sales one-pagers, demo decks, or battlecards.
search-engine-optimizerMoved to modernized catalog in skillary. Removed in v4.1.
seo-article-writerMoved to modernized catalog in skillary. Removed in v4.1.
seo-auditDiagnose technical, on-page and ranking-loss issues on a live site, ranked by impact. Use when diagnosing technical SEO issues, crawling errors, or index drops.
short-video-editing-coachMoved to modernized catalog in skillary. Removed in v4.1.
social-content-creatorMoved to modernized catalog in skillary. Removed in v4.1.
social-contentWrite platform-native posts, threads, carousels and short-form scripts on a cadence. Use when drafting organic Twitter/X threads, LinkedIn posts, or hooks.
social-listeningMonitor mentions, competitors and buying-intent threads, and surface where to reply today. Use when tracking brand mentions, competitor chatter, or social queries.
social-media-strategistMoved to social-content in skills-marketing. Removed in v4.1.
testimonial-extractorMoved to modernized catalog in skillary. Removed in v4.1.
tiktok-strategistMoved to modernized catalog in skillary. Removed in v4.1.
twitter-engagerunit-economicsupgrade-pathsvideo-optimizervideo-productionvideo-script-writerviral-hook-generatorvisual-assetsx-twitter-intelligence-analystyoutube-b-roll-makeryoutube-clipper