claude

kit-marketing

Propane's kit for marketing and product marketing teams: content creation, campaign planning, brand voice, competitive analysis, and performance reporting.

5 on GitHubby Team Propanev1.0.0Apache-2.0updated 8 months agomarketing
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Plugin kit-marketing from marketplace propane-kits in propane-ai/kits. Commands read from the repo's manifest — 1 month ago.

This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.

What it installs

Skills (9)

  • brand-voice

    Apply and enforce brand voice, style guide, and messaging pillars across content. Use when reviewing content for brand consistency, documenting a brand voice, adapting tone for different audiences, or checking terminology and style guide compliance.

  • campaign-planning

    Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.

  • competitive-analysis

    Research competitors and compare positioning, messaging, content strategy, and market presence. Use when analyzing a competitor, building battlecards, identifying content gaps, comparing feature messaging, or preparing competitive positioning recommendations.

  • content-creation

    Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

  • copywriting

    Product copy (value props, feature descriptions, in-app copy, microcopy) and marketing copy (headlines, CTAs, ad copy, landing page, email, social). Use when drafting or reviewing product or marketing copy.

  • email-sequences

    Nurture flows, drip campaigns, onboarding sequences, email copy and timing. Use when designing or drafting email sequences, drip campaigns, nurture flows, onboarding series, or win-back flows.

  • performance-analytics

    Analyze marketing performance with key metrics, trend analysis, and optimization recommendations. Use when building performance reports, reviewing campaign results, analyzing channel metrics (email, social, paid, SEO), or identifying what's working and what needs improvement.

  • product-marketing

    Positioning, messaging pillars, value propositions, launch narrative, differentiation, sales/GTM enablement. Use when planning campaigns, drafting competitive briefs, or creating product-focused content.

  • seo-strategy

    Keyword research, content gaps, on-page and technical SEO, competitor SEO comparison. Use when auditing SEO, researching keywords, finding content gaps, or benchmarking against competitors.

Slash commands (7)

  • /kit-marketing:audit-seo

    Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison

  • /kit-marketing:draft-competitive-brief

    Research competitors and generate a positioning and messaging comparison

  • /kit-marketing:draft-content

    Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies

  • /kit-marketing:draft-email-sequence

    Design and draft multi-email sequences for nurture flows, onboarding, drip campaigns, and more

  • /kit-marketing:plan-campaign

    Generate a full campaign brief with objectives, channels, content calendar, and success metrics

  • /kit-marketing:report-performance

    Build a marketing performance report with key metrics, trends, and optimization recommendations

  • /kit-marketing:review-brand

    Review content against your brand voice, style guide, and messaging pillars

MCP servers (9)

  • slack

    connects to: https://mcp.slack.com/mcp

  • canva

    connects to: https://mcp.canva.com/mcp

  • figma

    connects to: https://mcp.figma.com/mcp

  • hubspot

    connects to: https://mcp.hubspot.com/anthropic

  • amplitude

    connects to: https://mcp.amplitude.com/mcp

  • notion

    connects to: https://mcp.notion.com/mcp

  • ahrefs

    connects to: https://api.ahrefs.com/mcp/mcp

  • similarweb

    connects to: https://mcp.similarweb.com

  • klaviyo

    connects to: https://mcp.klaviyo.com/mcp

Hooks (2)

  • UserPromptSubmit

    bash ${CLAUDE_PLUGIN_ROOT}/scripts/track-command-usage.sh

  • SessionStart

    bash ${CLAUDE_PLUGIN_ROOT}/scripts/track-install.sh

View source on GitHub

Problems found in this repo's manifests

  • "kit-design" points to ./plugins/Design, which doesn't exist in the repo — install will fail

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