kit-gtm
claudePropane's kit for GTM and sales teams: prospecting, call prep, pipeline review, forecast, outreach, and competitive intelligence.
14 skills · 14 commands · 9 MCP servers · hooks
Propane's kit for marketing and product marketing teams: content creation, campaign planning, brand voice, competitive analysis, and performance reporting.
Plugin kit-marketing from marketplace propane-kits in propane-ai/kits. Commands read from the repo's manifest — 1 month ago.
This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.
brand-voiceApply and enforce brand voice, style guide, and messaging pillars across content. Use when reviewing content for brand consistency, documenting a brand voice, adapting tone for different audiences, or checking terminology and style guide compliance.
campaign-planningPlan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
competitive-analysisResearch competitors and compare positioning, messaging, content strategy, and market presence. Use when analyzing a competitor, building battlecards, identifying content gaps, comparing feature messaging, or preparing competitive positioning recommendations.
content-creationDraft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
copywritingProduct copy (value props, feature descriptions, in-app copy, microcopy) and marketing copy (headlines, CTAs, ad copy, landing page, email, social). Use when drafting or reviewing product or marketing copy.
email-sequencesNurture flows, drip campaigns, onboarding sequences, email copy and timing. Use when designing or drafting email sequences, drip campaigns, nurture flows, onboarding series, or win-back flows.
performance-analyticsAnalyze marketing performance with key metrics, trend analysis, and optimization recommendations. Use when building performance reports, reviewing campaign results, analyzing channel metrics (email, social, paid, SEO), or identifying what's working and what needs improvement.
product-marketingPositioning, messaging pillars, value propositions, launch narrative, differentiation, sales/GTM enablement. Use when planning campaigns, drafting competitive briefs, or creating product-focused content.
seo-strategyKeyword research, content gaps, on-page and technical SEO, competitor SEO comparison. Use when auditing SEO, researching keywords, finding content gaps, or benchmarking against competitors.
/kit-marketing:audit-seoRun a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison
/kit-marketing:draft-competitive-briefResearch competitors and generate a positioning and messaging comparison
/kit-marketing:draft-contentDraft blog posts, social media, email newsletters, landing pages, press releases, and case studies
/kit-marketing:draft-email-sequenceDesign and draft multi-email sequences for nurture flows, onboarding, drip campaigns, and more
/kit-marketing:plan-campaignGenerate a full campaign brief with objectives, channels, content calendar, and success metrics
/kit-marketing:report-performanceBuild a marketing performance report with key metrics, trends, and optimization recommendations
/kit-marketing:review-brandReview content against your brand voice, style guide, and messaging pillars
slackconnects to: https://mcp.slack.com/mcp
canvaconnects to: https://mcp.canva.com/mcp
figmaconnects to: https://mcp.figma.com/mcp
hubspotconnects to: https://mcp.hubspot.com/anthropic
amplitudeconnects to: https://mcp.amplitude.com/mcp
notionconnects to: https://mcp.notion.com/mcp
ahrefsconnects to: https://api.ahrefs.com/mcp/mcp
similarwebconnects to: https://mcp.similarweb.com
klaviyoconnects to: https://mcp.klaviyo.com/mcp
bash ${CLAUDE_PLUGIN_ROOT}/scripts/track-command-usage.sh
bash ${CLAUDE_PLUGIN_ROOT}/scripts/track-install.sh
Problems found in this repo's manifests
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