rubro-marketing

Plugin rubro-marketing from marketplace claude-catalogo in raimondifernando-web/claude-catalogo. Commands read from the repo's manifest — today.

Skills (40)

• ab-testing

  When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version

• achicar-datos-grandes

  Usala cuando una herramienta, API o consulta devuelve datos enormes (más de ~20.000 caracteres de JSON, tablas, filas de Meta Ads, Google Ads, ERP/CRM, Shopify, Clarity, catálogos o logs) y hay que leerlos o calcular con ellos. Los recodifica sin perder ni una fila (Headroom, modo sin pérdida) para

• ad-creative

  When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'creative tes

• ads

  When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'Linked

• ai-seo

  When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatG

• analytics

  When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I m

• campaign-analytics

  Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across c

• churn-prevention

  When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit sur

• claude-ecom

  D2C ecommerce business review toolkit. Analyzes order transaction data (CSV) across time periods (30d/90d/365d), produces KPI trees with health signals, structured findings, and concrete action plans. Triggers: 'ecommerce review', 'store review', 'store health', 'revenue analysis', 'customer analysi

• cold-email

  Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn, multichannel cadences, and reply handling. Use when the user mentions "cold email," "cold outreach," "outbound," "prospecting email," "SDR emails," "follow-up sequence," "nobody's replying,

• competitors

  When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we

• copywriting

  When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "C

• cro

  When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'i

• ecommerce-email-marketing-builder

  E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome

• email-html-mjml

  Responsive HTML email template generation using MJML 5.x framework. Use when the user asks to create, generate, design, or build an email template — including welcome emails, promotional blasts, transactional templates, newsletters, or any responsive email. Also use when the user asks to compile MJM

• emails

  When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "l

• feedback-mastery

  Navigate difficult conversations and deliver constructive feedback using structured frameworks. Covers the Preparation-Delivery-Follow-up model and Situation-Behavior-Impact (SBI) feedback technique. Use when preparing for difficult conversations, giving feedback, or managing conflicts.

• free-tools

  When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a too

• game-changing-features

  Find 10x product opportunities and high-leverage improvements. Use when user wants strategic product thinking, mentions '10x', wants to find high-impact features, or says 'what would make this 10x better', 'product strategy', or 'what should we build next'.

• image-enhancer

  Improves the quality of images, especially screenshots, by enhancing resolution, sharpness, and clarity. Perfect for preparing images for presentations, documentation, or social media posts.

• internal-comms

  A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident rep

• launch

  When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,' 'g

• lead-magnets

  When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "reso

• marketing-ideas

  When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't kno

• marketing-psychology

  When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'socia

• marketing-strategy-pmm

  Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers

• onboarding

  When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience

• paywalls

  When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reache

• popups

  When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a p

• product-marketing

  When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' 'brand voice,' 'tone of voic

• programmatic-seo

  When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for

• referrals

  When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals

• revops

  When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'outbound pipeline stages,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automat

• sales-enablement

  When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook

• schema

  When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "kn

• screenshot-feature-extractor

  Analyze product screenshots to extract feature lists and generate development task checklists. Use when: (1) Analyzing competitor product screenshots for feature extraction, (2) Generating PRD/task lists from UI designs, (3) Batch analyzing multiple app screens, (4) Conducting competitive analysis f

• seo-audit

  TECHNICAL and on-page SEO audit of a site (why it is not ranking, indexing errors, meta tags, site health). For keyword research, content gaps and competitor comparison use marketing:seo-audit instead. When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user

• signup

  When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing

• site-architecture

  When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL st

• wiki

  LLM Wiki — persistent markdown knowledge base that compounds across sessions (Karpathy model)

Subagents (23)

• analista-de-pipeline

  Analiza el pipeline de ventas: etapas, conversión, antigüedad de oportunidades, pronóstico del mes, oportunidades en riesgo y qué priorizar esta semana. Invocar con un export del CRM o una planilla de oportunidades.

• auditor-de-tracking

  Apoyo de medición: chequea que el seguimiento esté bien armado (etiquetas, eventos de conversión, UTM, píxeles) y lista lo que falta o se duplica. Revisa y reporta, no instala nada. Invocar antes de invertir en anuncios.

• coach-de-discovery

  Coach de reuniones de descubrimiento: prepara preguntas, califica al cliente, anticipa y responde objeciones, revisa notas de llamadas y define el próximo paso. Invocar antes y después de una reunión comercial.

• comunicaciones-y-prensa

  Comunicaciones y prensa: gacetillas, mensajes clave, preparación de entrevistas, listas de medios, comunicación de crisis y comunicados. Invocar para hablar con la prensa o con el público en momentos sensibles.

• creativo-de-anuncios

  Apoyo de anuncios: genera variantes de textos, titulares, ganchos de video y ángulos para pruebas, respetando los límites de cada plataforma. Invocar con un brief de oferta y público desde especialista-paid-media.

• customer-success

  Éxito del cliente: salud de cuentas, onboarding, adopción, prevención de bajas (churn), encuestas y planes de retención para que el cliente consiga resultados y siga comprando. Invocar para retener y hacer crecer a clientes actuales.

• ecommerce-manager-ar

  Gerente de tienda online para Argentina: catálogo, precios con inflación, Mercado Libre, Mercado Pago, envíos, cuotas, stock y atención. v1 a validar con un caso real. Invocar para vender online en Argentina.

• ejecutivo-de-cuentas

  Ejecutivo de cuentas para clientes actuales: plan de cuenta, mapa de decisores, renovaciones, ampliaciones (upsell/cross-sell) y reuniones de seguimiento. Invocar para vender más y mejor a quien ya compró.

• especialista-cro

  Especialista en conversión (CRO): analiza páginas, formularios, registro, pop-ups y checkout, detecta fricciones, propone hipótesis y diseña pruebas A/B. Invocar cuando hay visitas pero pocas ventas o contactos.

• especialista-paid-media

  Especialista en anuncios pagos (Meta, Google, YouTube, TikTok, LinkedIn): estructura de cuentas, presupuesto, segmentación, auditoría, optimización y reportes. Propone, no ejecuta cambios sin OK. Invocar para campañas y diagnóstico de cuentas.

• especialista-seo

  Especialista SEO: auditoría técnica, SEO de contenido, datos estructurados, arquitectura de sitio y visibilidad en buscadores con IA (GEO). Entrega diagnóstico priorizado con evidencia. Invocar para mejorar el posicionamiento orgánico.

• estratega-de-contenido

  Estratega de contenido: voz de marca, pilares, calendario editorial, formatos por canal y medición. Coordina, si están instalados, a redactor-seo y editor-de-calidad. Invocar para planificar y producir contenido que atraiga y convierta.

• estratega-de-negocio

  Estratega de negocio para pymes: modelo de negocio, precios, propuesta de valor, entrada a mercado, go-to-market y qué hacer primero. Opina y cuestiona con evidencia. Invocar para decisiones de estrategia o cuando hay que elegir entre caminos.

• guardian-de-marca

  Guardián de la marca: revisa que textos, mails, anuncios y posteos respeten la voz, el tono y el estilo definidos. Arma la guía de voz si no existe. Invocar antes de publicar o cuando una pieza suena distinta a la marca.

• marketing-analyst

  Construye la infraestructura de datos y los modelos analíticos que miden la efectividad del marketing y guían la asignación de presupuesto. Especialista en atribución multi-touch, tracking de campañas, análisis de CAC/LTV, UTM governance y marketing mix modeling (MMM). Invocar cuando se necesite: im

• pm-empresa

  Jefe general de una pyme. Recibe el pedido, decide qué área lo resuelve y delega por nombre a pm-marketing-pyme, pm-ventas, customer-success o estratega-de-negocio (y a pm-crm-pyme si está instalado). Invocar ante pedidos amplios del negocio.

• pm-marketing-pyme

  Jefe de marketing de una pyme. Ordena estrategia, contenido, SEO, anuncios, email, redes, conversión, marca y tienda online, y delega por nombre a cada especialista. Invocar para campañas integradas o pedidos amplios de marketing.

• pm-ventas

  Jefe del equipo de ventas de una pyme. Coordina prospección, discovery, propuestas, pipeline, cuentas y ventas por WhatsApp B2B delegando por nombre a sus especialistas. Invocar para cualquier pedido comercial o de ventas amplio.

• prospector-outbound

  Prospección outbound por señales: define el cliente ideal (ICP), arma listas, diseña secuencias de correo/LinkedIn/WhatsApp y redacta mensajes de primer contacto con motivo real. Invocar para conseguir clientes nuevos sin spam.

• redactor-de-propuestas

  Redacta cotizaciones, propuestas comerciales y respuestas a licitaciones: estructura, alcance, precio con opciones, condiciones y cierre. Invocar cuando hay que presentar una oferta por escrito a un cliente o concurso.

• social-media-manager

  Social media manager: plan y calendario de redes, ideas de posteos, guiones de video corto, textos, respuestas a comentarios y análisis de resultados. Invocar para Instagram, TikTok, LinkedIn, Facebook y X.

• soporte-al-cliente

  Atención al cliente: clasifica y prioriza consultas, redacta respuestas, maneja reclamos difíciles, arma base de conocimiento y escala los casos graves. Invocar con consultas de clientes, reclamos o para ordenar el soporte.

• vendedor-whatsapp-b2b

  Ventas por WhatsApp a empresas (B2B): scripts de primer contacto, catálogo, cotización rápida, seguimiento, manejo de objeciones y reglas de buen uso (consentimiento, horarios). v1 a validar con un caso real. Invocar para vender por WhatsApp.

Similar plugins