How to AI — Marketing

Plugin howtoai-marketing from marketplace howtoai in rubenhassid1/howtoai-skills. Commands read from the repo's manifest — 12 days ago.

Skills (11)

• competitor-teardown

  Tears down competitors — how they sell, charge, and convert, where they're weak, where to attack — and builds sales battlecards. Use for "analyze my competitor", "competitor research", "battlecard", or "how do I compete with X". brand: How to AI by Ruben Hassid protocol: howtoai-v1 source: coreyhain

• copywriting

  Writes and edits persuasive marketing copy — landing pages, sales pages, ad copy, headlines, CTAs. Use when asked to write copy for a page or ad, rewrite a weak headline, or punch up existing copy that isn't converting. brand: How to AI by Ruben Hassid protocol: howtoai-v1 source: coreyhaines31/mark

• email-marketing

  Designs email campaigns and lifecycle automations — welcome, nurture, sales, re-engagement, abandoned-cart — with timing, segmentation, and deliverability. Use for "email sequence", "welcome series", "drip campaign", or "we keep landing in spam". brand: How to AI by Ruben Hassid protocol: howtoai-v1

• irresistible-offers

  Designs and fixes offers — what's included, value stacking, bonuses, guarantees and risk reversal, naming, real urgency. Use when an offer isn't converting, when packaging services into a sellable offer, or when weighing whether to add a guarantee. brand: How to AI by Ruben Hassid protocol: howtoai-

• launch-plan

  Plans product, feature, book, or course launches — the pre-launch → open → close arc, backward timeline, waitlist mechanics, launch-week runbook, post-launch debrief. Use for "launch plan", "launch strategy", "launch week", "launching my product". brand: How to AI by Ruben Hassid protocol: howtoai-v

• lead-magnets

  Designs lead magnets and free tools that grow an email list — checklists, templates, mini-courses, calculators, graders — and builds the asset in-session. Use for "lead magnet", "grow my email list", "free tool idea", or "what should I give away". brand: How to AI by Ruben Hassid protocol: howtoai-v

• marketing-plan

  Diagnoses where growth actually comes from, picks channel bets, allocates budget and hours, builds a 90-day roadmap with review cadence. Use for a marketing plan or strategy, "which channels should I focus on", or marketing ideas. brand: How to AI by Ruben Hassid protocol: howtoai-v1 source: coreyha

• marketing-psychology

  Diagnoses which persuasion principles and cognitive biases fit a marketing asset or decision, and how to use them honestly. Use for "why isn't this converting", "what psychology applies here", "make this more persuasive", or a psychology audit. brand: How to AI by Ruben Hassid protocol: howtoai-v1 s

• positioning

  Defines positioning and the messaging hierarchy all other marketing inherits: who it's for, what category, why it wins. Use for "positioning", "differentiate my product", "what category am I in", "messaging framework", or "why should they pick me". brand: How to AI by Ruben Hassid protocol: howtoai-

• pricing-strategy

  Sets and changes prices — value metric, pricing model (flat, seat, usage, tiered), price points, good-better-best tiers, raises, discount rules. Use for "what should I charge", "raise my prices", "pricing tiers", or how to structure a pricing page. brand: How to AI by Ruben Hassid protocol: howtoai-

• ux-copy

  Writes and reviews microcopy inside product UI — button labels, error message wording, empty states, onboarding copy, tooltips, confirmation dialogs, settings text. Use for what a button should say, rewording an error, or a copy pass on a screen. brand: How to AI by Ruben Hassid protocol: howtoai-v1

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