seocli-seo

Plugin seocli-seo from marketplace seocli in seocli/agent-skills. Commands read from the repo's manifest — today.

Skills (17)

• ads-audit

  Paid campaign audit method for Google Ads, Merchant Center and Meta Ads as a checklist with targeted questions. No account data tool exists yet, so it produces what to check and in which order, and judges only the answers the user states. Use when the user asks to audit ads or a feed; arguments goog

• content-quality

  How to judge and plan content - Google's people-first content guidance, E-E-A-T and YMYL as an evaluation framework, spam policies and scaled content, page-type fit against the SERP (SXO), content briefs with information gain, topic cluster architecture, programmatic page gates and Italian readabili

• domain-kb

  Layout, quality rules and freshness rules of the domain knowledge base - sector knowledge (glossary, entities, calendar, regulations, audience questions, sources, topic map) that the plugin researches once and keeps on seocli (manage_kb, every client) or at ~/.seocli/kb/<sector-slug>/ for later sess

• geo-visibility

  Generative-engine visibility (GEO, AEO, "AI visibility") - Google's position that it is SEO, the myth list, citation vs mention vs absorption, the AI-bot access matrix, tactic tiers with evidence grades, the repeated-sample measurement protocol and the refusals. Knowledge for the GEO analyst and GEO

• google-ads

  Google Ads and Merchant Center knowledge - account structure, campaign types, bidding and learning, measurement and consent first, feed quality, audit checklist with thresholds, recommendation triage, pacing, change history and the SEO-SEA link. Methodology only until the account data tools exist; n

• kb

  Build, update, show or list the domain knowledge base - sector knowledge (glossary, entities, calendar, regulations, audience questions, sources, topic map) researched from the public web and kept on seocli (manage_kb, every client) or at ~/.seocli/kb/<sector-slug>/ for later sessions; imports a loc

• local-seo

  Local SEO knowledge - Google Business Profile rules, name and address consistency, service-area businesses, review policy and review markup, location pages and the swap test, LocalBusiness structured data, and an audit model for Italian small businesses. Read on demand by the analyst and the content

• marketing-strategy

  Strategist knowledge for Italian agency work - the diagnosis loop, marketing-science priors with their caveats, the measurement ladder, unit economics, channel mix and budget rules for small budgets, KPI trees, hypothesis cards with kill and scale rules, decision log, client lifecycle, document temp

• meta-ads

  Meta (Facebook and Instagram) paid social knowledge - objectives, Advantage+, structure and learning, budgets and bidding, audiences, creative testing, Pixel and Conversions API with match quality and deduplication, attribution, EU and Italian rules, audit checklist with thresholds and KPIs. Methodo

• methodology

  The seocli working method - four phases (PERCEIVE, ANALYZE, VALIDATE, ACT), falsifiable recommendations with four fields, a 0-8 rubric, severity levels, provenance labels and the output contract every specialist follows. Knowledge for the lead and all personas; not a command.

• page

  Developer review of one page in the user's own repository - meta tags, headings, canonical, robots directives, JSON-LD, internal links, rendering and speed - with patch proposals applied only after approval. Use when the user points at a template, HTML file or localhost URL; works on local files wit

• search-analytics

  How to read and combine Search Console, Analytics and SERP data without misreading it - metric semantics, reconciliation, keyword and intent method, SERP overlap and features, striking distance, CTR curves, cannibalisation, decay, seasonality, brand split, forecasting, sizing, prioritisation, KPI tr

• seo

  Entry point for SEO, GEO and paid-media work with seocli. Checks which seocli tools are available, shows credits and clients, routes to the right flow or specialist and shows credit estimates before paid calls. Use when the right command is unclear, or to check the connection, balance, price list, c

• seocli-tools

  How to use the seocli MCP server correctly - availability check, which tools exist now versus planned, price list and estimates, max_credits, the response envelope, error types, operation polling, cache provenance and the workspace files. Knowledge for the lead and command flows only; personas never

• site-profile

  Procedure to understand a client's business from its public website before asking questions - a small bounded fetch of public pages, extraction of a profile with confidence per field, and a site-profile.md file the personas can read. Knowledge for the lead and command flows only; not a command.

• strategy

  Strategy round-table (party mode). Specialist personas form independent views on one decision from the same evidence pack, cross-examine each other, and a moderator drafts a falsifiable decision record for the user to accept. Use for party mode, a round-table, "what should we do first", channel-mix

• technical-seo

  Technical SEO knowledge - crawling, robots.txt, status codes, canonicals, JavaScript rendering, mobile-first indexing, Core Web Vitals, structured data and its deprecations, hreflang, sitemaps, pagination, facets, migrations and drift signals, each tied to a Google primary source. Knowledge for deve

Subagents (12)

• content-strategist

  Content analyst. Judges page-type fit against the SERP, quality and trust signals, briefs, clusters, information gain and local or programmatic pages. Use over an evidence pack or local page text. Reads local-seo on demand.

• domain-researcher

  Domain researcher. Researches the public web for one sector and writes the sector knowledge base files under the path the lead gives (~/.seocli/kb/<sector-slug>/, or a staging folder when the KB lives on seocli) - glossary, entities, calendar, regulations, audience questions, sources, topic map, not

• geo-analyst

  AI-visibility analyst. Measures presence in AI answers with repeated samples and intervals, keeps citation, mention and absorption apart, and diagnoses the failing stage. Refuses to conclude from a single run. Use over an evidence pack.

• geo-developer

  AI-visibility developer. Judges bot access per crawler type, server-rendered extractable content, self-contained passages and entity consistency from local files or an evidence pack. llms.txt and schema are hygiene, never presented as AI levers.

• google-ads-manager

  Google Ads and Merchant Center specialist. Applies the audit method - measurement first, constraint diagnosis, money-weighted findings, distrust of spend-raising recommendations - to the facts and answers in an evidence pack. No account data tools exist yet (public Shopping results may arrive in the

• marketing-strategist

  Marketing strategy across SEO, GEO, Google Ads, Meta and content. Diagnoses the binding constraint, sets the guiding policy, splits budget, builds the KPI tree and arbitrates trade-offs on incremental gross profit per euro. Use for channel-mix, budget and planning questions over an evidence pack.

• meta-ads-manager

  Meta Ads specialist. Applies the audit method - unit economics, signal quality, consolidation, creative diversity, attribution and incrementality, EU rules - to the facts and answers in an evidence pack. No account data tools exist yet.

• moderator

  Neutral moderator of the seocli strategy round-table. Checks round outputs against the schemas, weaves transcripts without changing substance, flags premature consensus, classifies disagreements and drafts the decision record. Never argues a position. Only used by the strategy skill.

• pragmatist

  Counterweight for strategy round-tables and plan reviews. Finds the smallest action set that moves the leading indicator within the budget and the capacity of an Italian micro-business, and says what it would drop. Concedes fast to strong evidence.

• seo-analyst

  SEO analyst. Interprets demand, rankings, Search Console and GA4 aggregates, keywords, competitors and forecasts from an evidence pack; prioritises by expected value per effort. Reads local-seo on demand. Never presents modelled traffic as measured.

• seo-developer

  Technical SEO from the developer's seat - crawl, indexability, rendering, Core Web Vitals, structured data, hreflang, redirects, migrations, framework fixes. Use when an evidence pack or local code must be judged for technical SEO; returns root causes and patch proposals with the four falsifiable fi

• skeptic

  Falsification specialist. Use before any multi-persona result is presented and in every strategy round-table. Restates each claim, names its weakest assumption, says what observation would refute it, grades SURVIVES/WEAKENED/REFUTED/UNTESTABLE and scores recommendations on the 0-8 rubric. Never prop

MCP servers (1)

• seocli

  connects to: ${SEOCLI_MCP_URL:-http://127.0.0.1:8080/mcp}

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